Email marketing

13 years ago

I'll make a few suggestions merely as a "client" :
- I hate pictures. I prefer clean text.
- I hate seeing the same mailer mailing me more than once a week. I find it invasive.

I subscribe to a gardening site. The owner of the site is brilliant. She writes a short story 8about 500 words sometimes less). She does not try to sell anything specific within the email. Then at the end of the story, she places a short link to the product she's promoting.

So i'm captivated by her creativity and I regularly click on her link to revisit her site.

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AlexanderBeloev 13 years ago

The key to new marketing is building two-way, trusting relationships with your subscribers. You want their purchases, yes. But you also need their word-of-mouth support, their ideas and their goodwill!
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garveyonweb

13 years ago

Give value & build relationships with your contacts. Most important.

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Khemba 13 years ago

Originally Posted by garveyonweb

Give value & build relationships with your contacts. Most important.

The key for me is providing awesome value on a regular basis coupled with good quality offers that is of great benefit to your list.

hope that helps :-)
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Alexa Smith

Banned 13 years ago

Originally Posted by surferchris

What are the best approaches to email marketing?

This thread might help you: http://www.warriorforum.com/main-int...ml#post6123982

And/or this one might: http://www.warriorforum.com/main-int...ml#post5300985

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erinwrites

13 years ago

Before you send it out, ask yourself if you'd like to have it sent to you. If the answer is anything less than an absolute "absolutely" you need to review, refine and, potentially, restart from the beginning.

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JimDucharme

13 years ago

Originally Posted by erinwrites

Before you send it out, ask yourself if you'd like to have it sent to you. If the answer is anything less than an absolute "absolutely" you need to review, refine and, potentially, restart from the beginning.

Yep!

Email onto others as you would have them email onto you.

Regards,
jim

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Niko A Berezkin

13 years ago

....don't bombard them with affiliate offers every day ***cough***cough you guys know who you are

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dillon5

13 years ago

quantity and quality. All need balance. Don't throw CRAP at your list, and also don't always just be selling something to them. make them get used to opening your emails, don't make them dread receiving them. Give QUALITY! also, make sure its something they would be interested in.

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Randall Magwood

13 years ago

Not usually necessary for front end sales, but for backend sales - email marketing is definitely necessary. This is where the bulk of your sales will come from. Get an autoresponder, follow up on your customers (around every 4 days)... and introduce some direct mail/postcards into the mix also.

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Austin80ss

13 years ago

You can use RSS strategy:
Write some unique content (about 200+ words) for key audiences.
(cooking advices, life tips, jokes)
Make nice presentation.
Add link to your product.
Frequency of mail sending depends on content type, usually about 0.5-2 weeks.

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natas105

13 years ago

good quality content is first. It's the content that makes people want to even consider if they want to be on your list or not. Getting a list is next. Create sub form on the top right side of your website and give them a reason to sign up: free stuff works great. Mention in the content as well. Tell them what they get, if they sign up: Free offer, but also more quality content, tips, tricks, advice etc. You name it.

Getting traffic will help you get people on your list, so that;s an important step as well.
There are some people that are using popups to get people to sign up on their list. Not sure if that's the way to go. Personally I haven;t used those becasue I don't like it, but if it converts...who cares, right?

Good luck!

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YasirYar

13 years ago

Always offer value to your subscribers, give insights, help them out, but never be too salesy or bombard them with tons of email offers upon optin; that they'll eventually decide to report you to spamcop for heavily spamming their email contacts.

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chiwawa

13 years ago

In my opinion, i think minimizing the use of images, try to make it easy to unsubscribe and then just keep you texts short and easy to read.

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bsbear 13 years ago

Originally Posted by chiwawa

In my opinion, i think minimizing the use of images, try to make it easy to unsubscribe and then just keep you texts short and easy to read.

Yeah, just follow the rules, and treat them like friends rather than products or potential money to be made.
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surferchris

13 years ago

How many times do you guys usually mail per day?

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Alexa Smith Banned 13 years ago

I send one email on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals (normally) with a promotion occupying half of every third email (normally).

There are people who email daily (though not to me: I unsubscribe quickly, if marketers do that), but the small amount of testing I've done, myself, has led me to the concusion that if I did that, I'd (a) get a lot of unsubscriptions, and (b) make less money from the remaining subscribers than I do with my present system.

There's no "right answer" to this - you have to test: it depends on a few factors. I strongly suspect that the traffic demographics are by far the most important factor, but what the niche is may also be relevant, in this regard. There are more opinions in this thread (among others): http://www.warriorforum.com/main-int...ml#post5300985
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David Mansfield

13 years ago

Alexa's right... Test, Test and Test again. Different things work in different markets and you can have radically different results from site to site.

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Troy_Phillips

13 years ago

I dislike one line questions about as much as one line answers. Email marketing is very niche dependent. What works well for one crowd can be devastating for another.

In my herbal niches an email every day would be the end of the list in less than a month.In my IM (coaching based) niches two informative emails a day are receiving over 80% open rates within 24 hours.

Ask broad questions and receive broad answers that may or may not help you in the least.

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NathanBai

13 years ago

always provide quality to your list and never promote anything you have not brought yourself

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Alexa Smith Banned 13 years ago

Originally Posted by NathanBai

never promote anything you have not brought yourself

And if you're promoting private jet hire, or house extensions, as an affiliate (both hugely popular niches with various affiliate programs)? ...
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kazim

13 years ago

Email marketing is better for marketing. Customers can be easily convienced by email marketing.

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Sharon Hayes

13 years ago

Here's a fabulous video from MindValley about how they develop email marketing campaigns: Boost Your Open & Clickthrough Rates in 100-Days | Mindvalley Insights for Online Marketing Techniques

We have an exception return on our own email marketing efforts. I've been doing email marketing since late '97 early '98 and focus on nurturing lists rather than continuing to pitch them. In some cases which are 100% sales lists, we treat those differently.

For example - for each core business area, we have VIP lists. We ask specific permission to add people to VIP lists. These are our most responsive customers. We give them the best deals, first shot at things, etc. VIP isn't just a a label we slap on.

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maxaurelius

13 years ago

The one service I see that does really good email marketing is MaxCDN. I use them for my CDN service and their mailer is brilliant. The subject headlines always has something to do with whats current, and they make it a fun twist reverting back to the service and promotional packages they have.

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TimothyTorrents

13 years ago

don't immediately start trying to sell products - provide some value in your email and then throw a couple of offers in every now and then.

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steelknight999

Banned 13 years ago

[DELETED]

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Email marketing

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