Has this ever happened to you?
I bought media with an Ad Network running on the RMX platform (Right Media from Yahoo).
I was paying per click and have been tracking all clicks with CPV Lab on a VPS server...
Now, the AdServer reports about 4'000 clicks at 0.1$ for a total of 400$
Yet my CPV Lab campaign stats show only about 1'200 clicks for a total of 120$
That's a discrepancy of ca. 2'800 clicks or 280$!
How can that be? I'm seriously worrying about the transparency of the platform itself.
Obviously my rep says it's my tracking server's problem, yet I have been tracking other campaigns successfully there. He was willing to leave it at 300$
Has this ever happened to you? How do you deal with stuff like these?
I heard once that ad networks that get traffic from several different sources with for example a real time bidding platform can generate duplicate clicks from the same user and it counts as an unique user anyway. So you actually have to have a system that deduplicates these clicks, otherways you could be spending 70% more on average based on some cases!
Fishy fishy at best