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Trying to sell interviews is worhtless...

by leningovea
50 replies
Hey Warriors

What do you think about interviews as info-products?

I mean, Do you think people is still interested in buying interviews?

If the answer is yes, why?

... And if the answer is no, why?

I'd also be very interested in understanding what are the most important challenges anyone would face when trying to create and sell their interviews

I really appreciate your comments and your time

Lenin
#interviews #sell #worhtless
  • Profile picture of the author wolfmmiii
    I've had several WF members approach me asking to interview me for info products / JVs. To date, I have not accepted mostly because I'm simply too busy but also because I'm not too sure of the market for such a product.
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  • Profile picture of the author TeamBringIt
    Originally Posted by leningovea View Post

    Hey Warriors

    What do you think about interviews as info-products?

    I mean, Do you think people is still interested in buying interviews?

    If the answer is yes, why?

    ... And if the answer is no, why?

    I'd also be very interested in understanding what are the most important challenges anyone would face when trying to create and sell their interviews

    I really appreciate your comments and your time

    Lenin
    Many people still, conduct interviews and offer them as a bonus to their main product. This still works quite well and many do it
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  • Profile picture of the author CDarklock
    Originally Posted by leningovea View Post

    I mean, Do you think people is still interested in buying stuff?
    Fixed that for you.

    Because it depends on the stuff.

    Did you interview someone that nobody knows about a subject nobody cares about? Then no, people isn't still interested.

    Did you interview a recognised name in your industry about a subject people are constantly buying things about? Then yes, people is still interested.

    Somewhere between the two is a line where is turns into isn't.
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    • Profile picture of the author Jesse L
      Originally Posted by CDarklock View Post

      Somewhere between the two is a line where is turns into isn't.
      LMAO!! Such an honest bad boy!
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  • Profile picture of the author E. Brian Rose
    Interviews will never go out of style. It's what keeps many TV/radio shows and networks on the air. Do an interview with somebody I admire and want to learn from and I will buy it.
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  • Profile picture of the author murtuza
    success is not in whether you are selling an interview or not, it is whether the content you are providing is in demand and needed by your audience and the value of your content. So if you have discovered a genuine system of driving 10k visitors to your site every hour ( which is a hot offer and solid content ), then you would sell a 15 min audio or a 30 min interview equally well because the content you are providing is solid. However I think using skype it is a piece of cake to create interviews...
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  • Profile picture of the author JeremiahSay
    YES and NO.

    YES if the person being interviewed is someone who has a proven track record, a person whom I wanna model after and is somehow "recognize" by the public.

    NO if the person being interviewed claim himself/herself to be a guru with NO proven track record. I'll usual google this person up before making decision.. if it's true that he/she is doing well then I'll reconsider.. if not, NO.
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    • Profile picture of the author leningovea
      Originally Posted by CDarklock View Post

      Fixed that for you.

      Because it depends on the stuff.

      Did you interview someone that nobody knows about a subject nobody cares about? Then no, people isn't still interested.

      Did you interview a recognised name in your industry about a subject people are constantly buying things about? Then yes, people is still interested.

      Somewhere between the two is a line where is turns into isn't.
      Originally Posted by wolfmmiii View Post

      I've had several WF members approach me asking to interview me for info products / JVs. To date, I have not accepted mostly because I'm simply too busy but also because I'm not too sure of the market for such a product.
      Originally Posted by murtuza View Post

      success is not in whether you are selling an interview or not, it is whether the content you are providing is in demand and needed by your audience and the value of your content. So if you have discovered a genuine system of driving 10k visitors to your site every hour ( which is a hot offer and solid content ), then you would sell a 15 min audio or a 30 min interview equally well because the content you are providing is solid. However I think using skype it is a piece of cake to create interviews...
      Originally Posted by JeremiahSay View Post

      YES and NO.

      YES if the person being interviewed is someone who has a proven track record, a person whom I wanna model after and is somehow "recognize" by the public.

      NO if the person being interviewed claim himself/herself to be a guru with NO proven track record. I'll usual google this person up before making decision.. if it's true that he/she is doing well then I'll reconsider.. if not, NO.

      So, it depends on the subject and the person interviewed... Ok

      Does it mean that an interview should be promoted to people who already have some knowledge and some experience?

      What if I'm targeting newbies? Will it work?

      Let me know your thoughts, please
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by leningovea View Post

        So, it depends on the subject and the person interviewed... Ok
        Definitely.

        People are interested in seeing/reading interviews with people they perceive as experts in subjects they want to learn about.

        I watch videos and read interviews with Matt Cutts because I want to know what Google's perspectives are on SEO developments from more objective sources than people selling "SEO services".

        Originally Posted by leningovea View Post

        What if I'm targeting newbies? Will it work?
        I think it can. It requires a different sort of marketing, because real newbies don't necessarily know enough to have formed any judgement about "who's really an expert". From your perspective, that might have both advantages and disadvantages.

        I get asked at least once a week, more often twice a week, if I'll be interviewed for an interview product. I think they're normally intended to be sold either as WSO's or as part of "membership packages" elsewhere. I think the people asking me are mostly intending the interview to be aimed at newbies, so people think it's worth doing, anyway. (I don't really know if it works well - I've never actually said "yes".) I think you may find some of these products listed for sale in the WSO section?

        How is it in Guayaquil? Much hotter than in Quito?
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        • Profile picture of the author leningovea
          Originally Posted by Alexa Smith View Post

          Definitely.

          People are interested in seeing/reading interviews with people they perceive as experts in subjects they want to learn about.

          I watch videos and read interviews with Matt Cutts because I want to know what Google's perspectives are on SEO developments from more objective sources than people selling "SEO services".



          I think it can. It requires a different sort of marketing, because real newbies don't necessarily know enough to have formed any judgement about "who's really an expert". From your perspective, that might have both advantages and disadvantages.

          I get asked at least once a week, more often twice a week, if I'll be interviewed for an interview product. I think they're normally intended to be sold either as WSO's or as part of "membership packages" elsewhere. I think the people asking me are mostly intending the interview to be aimed at newbies, so people think it's worth doing, anyway. (I don't really know if it works well - I've never actually said "yes".) I think you may find some of these products listed for sale in the WSO section?

          How is it in Guayaquil? Much hotter than in Quito?

          Thanks for the feedback!

          Yeah, here is hotter (and also warmer ) than Quito LOL

          We are supposed to be in the cold season but is so hot some days that I don't really know LOL
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      • Profile picture of the author WarrenPeterson
        Originally Posted by leningovea View Post

        So, it depends on the subject and the person interviewed... Ok

        Does it mean that an interview should be promoted to people who already have some knowledge and some experience?

        What if I'm targeting newbies? Will it work?

        Let me know your thoughts, please
        You need to know your market, you need to know what their interests are, their pain points, their needs, wants, etc...

        If you are offering interviews that address what your market wants, it will work. It can be sold, included as bonuses/upsells, or free to get visitors, that is your call....

        This is pretty much true for all your products, interviews or otherwise, they have to be designed around your target market.

        I'll give you an example. I'm into home theater as a hobby. I've done some interviews with home theater guys.... so let me ask you this, Do you want to buy the interview I did with a guy who has developed his own anamorphic projector lens?

        I have no idea if that subject even means anything to you, so if I spent energy trying to sell that to you, it would be a waste of time... Always be targeted to your market.

        BTW, if do you do want to know about anamorphic projector lenses, please PM me.. :-)
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  • Profile picture of the author GaurabBorah
    Depends on who you are interviewing and what you are interviewing about. Interviews are quite popular on TV also. People watch them all the time. Also, I have seen Interview products did pretty well in the WSO section too.
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  • Profile picture of the author bsbear
    Interviews are awesome if they are with someone new/interesting, but re-hashed people that have already been interviewed tons of times won't be as amazing.

    Try to shoot for an exclusive, that will always bring people in.
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  • Profile picture of the author pharmer100
    I must admit I am never that interested in interview products, they are just a format I dont like and find it hard to learn from. I agree they can be a great bonus product though, and if you can add a summary PDF with the key points form the interview it makes it a much more valuable product.
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  • Profile picture of the author Michael Oksa
    There will be no shortage of interviewees as long as people want to share their knowledge, help others, and promote themselves as experts.

    There will also continue to be an audience as long as people want to learn from those with experience.

    In short, interviews will be viable products for a long time to come.

    All the best,
    Michael
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  • Profile picture of the author sjaguar13
    I would probably not buy an interview product for a few reasons. First, if it was audio, there are a lot of low quality audio products that sound like AM radio stations. I find that annoying and have a hard time listening to it. Even if the quality of the recording was fairly high, some people are that great at talking without a script or have an annoying voice. No offense to anyone that released any audio product.

    If it was a PDF transcription of the audio, I still wouldn't be interested. Interviews are usually a question followed by a relatively short answer. There won't be enough detail to make it worth it, and if the person being interviewed answered with several minutes of fine detail, at that point an ebook would be a viable option. It would have a table of contents, chapters, and be able to be structured in any way necessary to make it easy to follow. The transcribed interview is in the order which they talked about. Someone is bound to say "let me back up" at some point.

    Personally, I would do the interview or maybe a couple interviews, and then build an information product of it with more detail. Quote the people interviewed to emphasize some points, and maybe through in a copy of the interview as a bonus, but at least have something else with it.
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    • Profile picture of the author leningovea
      Originally Posted by sjaguar13 View Post

      I would probably not buy an interview product for a few reasons. First, if it was audio, there are a lot of low quality audio products that sound like AM radio stations. I find that annoying and have a hard time listening to it. Even if the quality of the recording was fairly high, some people are that great at talking without a script or have an annoying voice. No offense to anyone that released any audio product.

      If it was a PDF transcription of the audio, I still wouldn't be interested. Interviews are usually a question followed by a relatively short answer. There won't be enough detail to make it worth it, and if the person being interviewed answered with several minutes of fine detail, at that point an ebook would be a viable option. It would have a table of contents, chapters, and be able to be structured in any way necessary to make it easy to follow. The transcribed interview is in the order which they talked about. Someone is bound to say "let me back up" at some point.

      Personally, I would do the interview or maybe a couple interviews, and then build an information product of it with more detail. Quote the people interviewed to emphasize some points, and maybe through in a copy of the interview as a bonus, but at least have something else with it.
      I love your idea
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  • Profile picture of the author Abul-Hussain
    Don't call it an Interview! It's all about packaging the product and creating a high perceived value.

    People read interview and they think of Larry King!

    Call it a behind-the-door private coaching session or something along those lines, make it exclusive

    Abul
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    • Profile picture of the author leningovea
      Originally Posted by Abul-Hussain View Post

      Don't call it an Interview! It's all about packaging the product and creating a high perceived value.

      People read interview and they think of Larry King!

      Call it a behind-the-door private coaching session or something along those lines, make it exclusive

      Abul
      Yeah, that's very good... I've been calling them "Video encounters"
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  • Profile picture of the author edd666666
    And don't forget production values, the quality of the recording or video, etc. And then there is you as the interviewer, do you have any on air experience, do you know how to formulate questions, etc. Anyway, good luck with your project, Ed.
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  • Profile picture of the author Don Grace
    Sure it works, and quite well if done right. You only need 2 things...

    1- As many have mentioned, you should have awesome content.

    2- Then, you need superior copy and marketing chops which I have not seen mentioned. Without this you could have the most life changing, "gonna slap yo mamma" it's such a good product... But it won't mean SQUAT if you don't know how to position it properly and sell it.

    Rule number one in marketing- Focus on the marketing, the rest is secondary.
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  • Profile picture of the author John Racine
    My 1st WSO was an interview product and it did well for me. I also like the idea of using it as a bonus. I know the interviewee can use it as a resource fior themselves also, so it can easily be a win-win for everybody.

    John
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    • Profile picture of the author leningovea
      Originally Posted by John Racine View Post

      My 1st WSO was an interview product and it did well for me. I also like the idea of using it as a bonus. I know the interviewee can use it as a resource fior themselves also, so it can easily be a win-win for everybody.

      John
      Yeah, I've used as bonuses, but not as the Front-End product...
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      • Profile picture of the author smallbusinesstoolkit
        I don`t think it will be a good idea to sell it.
        I would rather give them away as a freebie even without joining the list.
        After all it is still a promotional tool of person being interviewed .
        Would you charge for t-shirt with "coca-cola" on it ?
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        • Profile picture of the author leningovea
          Originally Posted by smallbusinesstoolkit View Post

          I don`t think it will be a good idea to sell it.
          I would rather give them away as a freebie even without joining the list.
          After all it is still a promotional tool of person being interviewed .
          Would you charge for t-shirt with "coca-cola" on it ?
          That's what I'm talking about!

          If it is a Real Madrid Official t-shirt, yeah
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  • Profile picture of the author Bill Jeffels
    People will always be interested in finding a solution to their problem.

    And if done right an interview will do just that.

    Interviews are just another vehicle to selling a product or service just like a seminar, DVD or book.


    Bill


    .
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  • Profile picture of the author Randall Magwood
    It's a great way to create products when you have run out of ideas. You can still sell it, definitely.... but only if you have a killer sales letter that promotes it for you.
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  • Profile picture of the author gpwilson
    There are some great people in this world. Their views and comments are very useful and effective. I support this. But i do sopprt only great interviews.
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  • Profile picture of the author Frank Schwarz
    We do interviews of product creators, but we do not sell them. It's for theirs and our clients, customers and public interest. We do it to get new product creators more exposure and established creators and chance to connect to new folks.
    Interviews are still very important to all involved.
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  • Profile picture of the author David Mansfield
    I can't believe someone hasn't mentioned Napoleon Hill - 'Think and Grow Rich' sold 20 million copies. OK so it was written in 1937 but the same formula can still work. Repeated very successfully in 'The Secret' too!

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    • Profile picture of the author leningovea
      Originally Posted by David Mansfield View Post

      I can't believe someone hasn't mentioned Napoleon Hill - 'Think and Grow Rich' sold 20 million copies. OK so it was written in 1937 but the same formula can still work. Repeated very successfully in 'The Secret' too!

      Napoleon Hill - Wikipedia, the free encyclopedia
      What do you mean, David?
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      • Profile picture of the author Claude Whitacre
        Recorded interview with marketers are a near perfect product, for several reasons.
        1) You can get interviews for free. Nobody pays for interviews.
        2) Even well known celebrity authors will give you as good interview. And their audience will buy a set of interviews if their Guru is included (assuming you know something about how to market info products.
        3) The expert interviewed looks at the interview as marketing. If they sell a high end product, joint venture deals are common. Added income for you.
        4) YOU become a celebrity because you are interviewing a Guru. You become the common thread in a series of interviews, and great interviewers sell interviews.
        5) CD sets of a series of interviews has a low cost and huge markup. And they can be produced on demand.
        6) Interviews are the perfect monthly continuity product. For 4 years I sold a 40 minute interview...and a newsletter (virtually a transcript of the interview) for $40 a month.
        7) After a year or so, your collected series of interviews can be sold as sets to the list of buyers of previous interviews. And as a poster said earlier, A CD of an interview becomes a transcript, a series of articles, a book, a manual, a real high dollar info product.

        And they can be made fast. 40 minutes of spoken material could take a day to write, edit, and read onto a CD. But a 40 minute interview? Less than an hour, including sending the file for producing CDs.

        Here's an idea; Interview CEOs of companies in the niche you like. Get 12 interviews. Package them on CDs and then offer to sell the CD packages in bulk to the companies. If their name is on the package, and one CD is theirs, CEOs will generally buy at least several copies. It's one of the ways I sell alot of books.


        Selling a subscription to monthly interviews in a business niche is very easy...and it only takes a few phone calls and an hour of your time a month. Most marketers that do this sell the subscription for $29-$49 a month, and the first month is maybe $5.95 and you send them a set of interviews (maybe 4-6). It's a great business model that leads to lots of other information marketing opportunities.
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        • Profile picture of the author leningovea
          Originally Posted by Claude Whitacre View Post

          Recorded interview with marketers are a near perfect product, for several reasons.
          1) You can get interviews for free. Nobody pays for interviews.
          2) Even well known celebrity authors will give you as good interview. And their audience will buy a set of interviews if their Guru is included (assuming you know something about how to market info products.
          3) The expert interviewed looks at the interview as marketing. If they sell a high end product, joint venture deals are common. Added income for you.
          4) YOU become a celebrity because you are interviewing a Guru. You become the common thread in a series of interviews, and great interviewers sell interviews.
          5) CD sets of a series of interviews has a low cost and huge markup. And they can be produced on demand.
          6) Interviews are the perfect monthly continuity product. For 4 years I sold a 40 minute interview...and a newsletter (virtually a transcript of the interview) for $40 a month.
          7) After a year or so, your collected series of interviews can be sold as sets to the list of buyers of previous interviews. And as a poster said earlier, A CD of an interview becomes a transcript, a series of articles, a book, a manual, a real high dollar info product.

          And they can be made fast. 40 minutes of spoken material could take a day to write, edit, and dead onto a CD. But a 40 minute interview? Less than an hour, including sending the file for producing CDs.

          Here's an idea; Interview CEOs of companies in the niche you like. Get 12 interviews. Package them on CDs and then offer to sell the CD packages in bulk to the companies. If their name is on the package, and one CD is theirs, CEOs will generally buy at least several copies. It's one of the ways I sell alot of books.
          Awesome, that's quite a good idea... Even for a WSO launch!

          Thanks, man

          All the best
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      • Profile picture of the author David Mansfield
        Celebrity sells!

        Just as an example it costs $4,600 to buy a tweet from Paris Hilton. Personally, I wouldn't do that but...!
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  • Profile picture of the author Raydal
    When I was a subscriber to Dan Kennedy's newsletter, part
    of the deal was that you got a CD with an interview by
    some famous marketer. That was one of the highlights
    of the newsletter to me. Of course the experts did
    the interview to get exposure but there were still
    nuggets to be picked up throughout.

    An interview is a neutral medium. Like a book, ebook,
    video, letter, talk show, website ... it all comes down
    to CONTENT not really the format.

    -Ray Edwards
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    • Profile picture of the author smallbusinesstoolkit
      I would sell it but not as an interview (as it is assumed they are for free) , maybe as something like "Marketing secrets revealed - Mr X, the Marketing Guru Explains" .
      "Think and Grow Rich "or "The Secret " were not sold as interviews.
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      • Profile picture of the author carlpicot
        An interview gives you a good insight in to a marketers brain...

        They can be used for a myriad of purposes and can be packaged as paid products or freebies to go with a product or to attract attention to a promotion or even a WSO.

        I've released them as products and will continue to do so as the info I have found out myself just from conducting the interviews has helped me massively in my own business!!

        hope this helps

        xxxxcarlxxxx
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      • Profile picture of the author leningovea
        Originally Posted by smallbusinesstoolkit View Post

        I would sell it but not as an interview (as it is assumed they are for free) , maybe as something like "Marketing secrets revealed - Mr X, the Marketing Guru Explains" .
        "Think and Grow Rich "or "The Secret " were not sold as interviews.
        That's a good one...

        It's all about the packaging, right?
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        • Profile picture of the author smallbusinesstoolkit
          Originally Posted by leningovea View Post

          That's a good one...

          It's all about the packaging, right?
          Maybe not all , a big part is a value .
          You wouldn`t get good results trying to sell T-shirt with "coca-cola" on it , but you could get good result if you made an 10 page interview with Tony Robbins , let`s say give the title "Tony Robbins shows his way to success" , price it $2.99 and offer discount to $0.99 if someone subscribes to your list.

          So packaging , value and right group of people IMO
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          • Profile picture of the author leningovea
            Originally Posted by smallbusinesstoolkit View Post

            Maybe not all , a big part is a value .
            You wouldn`t get good results trying to sell T-shirt with "coca-cola" on it , but you could get good result if you made an 10 page interview with Tony Robbins , let`s say give the title "Tony Robbins shows his way to success" , price it $2.99 and offer discount to $0.99 if someone subscribes to your list.

            So packaging , value and right group of people IMO
            Oh, sure!

            The copy is important, that's part of the packaging... Words are the ones that make the sale...

            I would sell a Tony Robbins' interview for 2 bucks... When pigs fly!

            This guy is a legend, and if I have access to him someday, I won't blow trying to sell it for such a low amount, ever!

            Do you agree with me?
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            • Profile picture of the author smallbusinesstoolkit
              Originally Posted by leningovea View Post

              Oh, sure!

              The copy is important, that's part of the packaging... Words are the ones that make the sale...

              I would sell a Tony Robbins' interview for 2 bucks... When pigs fly!

              This guy is a legend, and if I have access to him someday, I won't blow trying to sell it for such a low amount, ever!

              Do you agree with me?

              No , I would give that special price to encourage people to join my list , but give them only small chunk , just to build expectations.
              And after they join your list if you do things right , they can become your customers for years.
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  • Profile picture of the author Sarevok
    It's all in the sales page, copywriting and presentation.

    Hey op.. If I asked you to sell me that pencil over there, what would you say?
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    • Profile picture of the author leningovea
      Originally Posted by Sarevok View Post

      It's all in the sales page, copywriting and presentation.

      Hey op.. If I asked you to sell me that pencil over there, what would you say?
      Are you talking about this ground-breaking communication tool?
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  • Profile picture of the author Jeffery
    Respect. Many knowledgeable marketers, publishers, etc. follow respected interviewers because they respect the interviewer.

    Approach. A respected interviewer approaches the interviewee or product without bias and a vested interest.

    Research. It is not possible for one person to know all and be all. Well thought out research pointed at the interviewee or product creates an air of authority and trust pointed at the end product and people: knowledgeable marketers, publishers, etc.

    In my own experience, when I focus on the above, people follow my interviews. This does not mean that my interviews are any better or worse than a fellow interviewer that uses the same focus.

    Jeffery 100% :-)
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  • Profile picture of the author Kevin McNally
    Anyone remember Secrets to their success membership with the late Corey Rudl where they interviewed two webmasters that were making money online every month, mostly outside internet marketing.

    I enjoyed those interviews and paid a monthly fee. The business owners would tell you how much they were making, what tools they used and more...

    Don't think the site is around any more but I doubt it would work as well as back in the day ? But for sure interviews with certain people would sell no problem.
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  • Profile picture of the author Steve Moore
    I know of some warriors that have been very successful and have been approached several times regarding interviews. They seem to ignore the request because they are too busy or not interested. I am skeptical if there is a market out there for it.
    However, if you do gather some good interviews, offering them as a bonus would seem like the best choice, in my opinion. I wouldn't sell them as the main product.
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    • Profile picture of the author leningovea
      Originally Posted by Steve Moore View Post

      I know of some warriors that have been very successful and have been approached several times regarding interviews. They seem to ignore the request because they are too busy or not interested. I am skeptical if there is a market out there for it.
      However, if you do gather some good interviews, offering them as a bonus would seem like the best choice, in my opinion. I wouldn't sell them as the main product.
      Sure, calling them interviews and selling as front end products may not be quite a good idea

      They just won't be attractive, but with amazing graphics, a cool name and with a killer copy it'll be possible to sell them successfully...

      That's my new thought after reading all the posts of this thread

      Thanks to all of you Warriors!
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