What's the different of Landing Pages and Squeeze Pages?

17 replies
Hi to all beloved warrior members,

What's the biggest different of landing pages and squeeze pages? If I want to promote products, let's say Clickbank's products, which type of page is going to give me the best result?

Looking for some advices here, thanks.

Wilson.
#landing #pages #squeeze
  • Profile picture of the author locke815
    Squeeze page is something catchy that wants viewer's attention to click it to go to another landing page.
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  • Profile picture of the author Matt Mood
    LOL I have always considered the term "squeeze page" just another way of saying "landing page". Although you could make a case that the term "squeeze page" does have more of a "marketing" connotation to it. But either would describe the page you lead new traffic to in the hopes that they will see something they like and click through to your sales content.
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  • Squeeze for some is too pushy. Short term squeeze, long term landing although I think the term squeeze is a bit vague given you can have a high quality landing page with a strong call to action.
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  • Profile picture of the author scrofford
    Here's an explanation and I have no link to this website, but it seems to be the best explained Landing Page Vs Squeeze Page |
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    • Profile picture of the author Shaun OReilly
      A Squeeze Page is a web page that is designed with just
      ONE purpose in mind: To get the visitor to give you their
      contact details (usually a minimum of their e-mail address).

      The idea is that you squeeze the contact details out of
      your visitor, so that's why it's called a Squeeze Page.

      A Landing Page is a web page that someone 'lands on'
      when they arrive at your site after they've responded
      to your marketing (e.g. PPC ad, e-mail, search engine,
      Social Media, etc.).

      Whilst a Squeeze Page has just one primary objective
      (to get the visitor's contact details) a Landing Page
      can have different objectives, e.g. to get the visitor
      to buy, to get the visitor to call you, to get the
      visitor to give you their contact details, to give
      the visitor more information, etc).

      So a Squeeze Page is just one form of Landing Page.

      Dedicated to mutual success,

      Shaun
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    • Profile picture of the author wilhb81
      Thanks for all the awesome explanation. You all deserved a thanks here Now, I know the difference of Landing pages and squeeze pages better
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  • Profile picture of the author AndrewStark
    Here's my definition.

    A landing page is the first page that your potential customer will see, and you should have multiple variations depending upon the traffic source you are using. For example an adwords campaign needs to match the keyword you are bidding on, vs traffic from your forum signature here at the warrior forum.

    A squeezepage is what you use for listbuilding, the sole purpose is to get the visitor to give you their e-mail address. A good squeezepage will tell people who you are, what you do, and what they will get in return for opting-in.
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  • Profile picture of the author CDarklock
    Originally Posted by wilhb81 View Post

    What's the biggest different of landing pages and squeeze pages?
    A landing page is the page where visitors to your site land.

    A squeeze page is designed to collect their contact information.

    Your landing page can be a squeeze page.
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  • Profile picture of the author mike351
    A squeeze page is a minimal page, designed to collect e-mail addresses (leads). That's their only purpose.

    A landing page can be any kind of page, really. It's what a visitor "lands on" when they arrive at your site. Usually it's a page that sells or offers a product/service. A landing page can in fact be a squeeze page.
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  • Profile picture of the author dengkane
    In my opinion, squeeze page should be one kind of landing pages, and you can have many kinds of landing, for example, display the sales page directly instead of showing the squeeze page.
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  • Profile picture of the author DenisBalitskiy
    Hey buddy, "landing page" it technically the first page you see when you click a link (you land on that page). And "squeeze page" is considered the one that have an opt-in form. So technically, a squeeze page is a form of landing page, but a landing page is not always a squeeze page... Too tricky?
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  • Profile picture of the author CurtisSWN
    Squeeze page is the first part of a sales funnel, the landing page is ideally the last page of your sales funnel, which has the "buy" button.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by MonitorScout View Post

      Landing page is lead capture page
      Originally Posted by CurtisSWN View Post

      Squeeze page is the first part of a sales funnel, the landing page is ideally the last page of your sales funnel, which has the "buy" button.
      Sorry, I'm not trying to be rude, but where on Earth do people get this totally fictional stuff from, and why do they feel under the obligation to try to teach it to others?!

      You don't have to have a lead capture, or a sales funnel, or a "buy button" at all, to have landing pages. All my websites have landing pages, but I don't have any "buy buttons" anywhere.

      Caliban and Shaun have already answered the question, above. A landing page is simply a generic term for the page you arrange for your traffic to land on, by using it as a link. It can be absolutely any sort of page you want it to be: a squeeze page, a sales page, a home page of a blog, a product review page, or any other kind of page you like.
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      • Profile picture of the author CDarklock
        Originally Posted by Alexa Smith View Post

        Sorry, I'm not trying to be rude, but where on Earth do people get this totally fictional stuff from, and why do they feel under the obligation to try to teach it to others?!
        Most ignorance is willful.

        You will notice that I have given up trying to explain that a lead capture page is only one kind of squeeze page, and that a sales page or exit pop is also a squeeze page.

        The whole idea of a "squeeze" page is that you can take exactly one action on it. For a list opt-in, that action is "subscribe." For a sales page, it is "buy." What makes it a squeeze page is that you are squeezing a single well-defined action out of the visitor.

        Somewhere along the line, this got lost, and now everybody thinks an opt-in is the only kind of squeeze page.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author MonitorScout
    A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.

    Landing page is lead capture page in online marketing.
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  • Profile picture of the author Meka Anilkumar
    A landing page explains your visitor about your product or service... Through this, you may or may not convince the visitor...all it depends upon the copy writing...
    He may visit again if he likes it.

    But Squeeze page has only few headshot lines that offer something valuable by making promise to the user... by taking their contact info, so you can catch him later .and offer another bulls**t product in the future -----> The Powerful way
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Meka Anilkumar View Post

      A landing page explains your visitor about your product or service...
      None of my landing pages does that at all.

      Just a little tip - sometimes it helps to read the thread, before replying.
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