Pls could you help me with lead generation tips

30 replies
Good Morning

Hope you are all well.

My website is to generate leads for pension reviews and setting up SIPPs etc.

I am very keen to have my website pull in leads with people who are interested in our services and to contact them for reviews.

The only marketing we use currently is twitter, facebook and Google PPC for set locations. We have a good number of clicks on ppc all relevant keywords to our website with correct landing pages and no false advertising.

Im seeking help with ways to encourage people who visit our site to submit their details in the contact form for us to call them?

The clicks on ppc are relevant to the website so im guessing the customer is interested and its what their looking for.
Im just not familiar or sure on how to have them contact us.
Are there certain words i need to use?
I've built trust by saying the purpose of the information in our contact form is for the purpose of the call only.

Any tips would be really appreciated that i can build onto our website:confused:

Thank you

Ian
#generation #lead #leads #website
  • Profile picture of the author Baadier Sydow
    The site isnt the best for lead gen. You have all the important bits beneath the fold. You need to get a submit form box right at the top at the very least. Are you sending them to the home page or subpages? Individual pages relevant to the keywords with submit boxes in prominent locations will help increase your conversions and your Adwords quality score.
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  • Profile picture of the author Baadier Sydow
    Just had another look at the sub pages, move the forms up and reduce the work the user has to do. You have a tick box for building and contents insurance on the building and contents insurance page?
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    • Profile picture of the author Ian Collins
      Originally Posted by Baadier Sydow View Post

      Just had another look at the sub pages, move the forms up and reduce the work the user has to do. You have a tick box for building and contents insurance on the building and contents insurance page?
      the form was a generic one on wordpress and im sure how to just have a form with life insurance tick etc. Will this be off putting? Should i include the tick boxes at all or remove the tick option?

      Is the contact form ok? Simple enough or long winded?

      thank you for all this information
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  • Profile picture of the author Ian Collins
    thank you for your comment

    with ppc the landing pages are filtered so any pension review keywords link to pension website, insurance direct to insurance landing page etc.

    Right ok thats great so maybe remove the large image and put a contact form there? Hoping i can do this as its wordpress but put the form on the homepage direct eye line.
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    • Profile picture of the author Baadier Sydow
      Originally Posted by Ian Collins View Post

      thank you for your comment

      with ppc the landing pages are filtered so any pension review keywords link to pension website, insurance direct to insurance landing page etc.

      Right ok thats great so maybe remove the large image and put a contact form there? Hoping i can do this as its wordpress but put the form on the homepage direct eye line.
      I really think the overall design for what you want is not the best. Not sure if you have any budget for this project but you should be able to find something quick in the WSO forum.
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      • Profile picture of the author Ian Collins
        Originally Posted by Baadier Sydow View Post

        I really think the overall design for what you want is not the best. Not sure if you have any budget for this project but you should be able to find something quick in the WSO forum.

        do you have any recommendation on a Wordpress theme at all? I definately would like to invest money into a simple, fresh, professional website but was hoping to find a good wordpress one that works for me as some of the themes are great
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    • Profile picture of the author Shaun OReilly
      To generate more responses from your leads, you need
      to create a much more enticing offer.

      At the moment, you've got the bland and relatively big
      step of people contacting you to arrange a free pension
      review.

      If I was a prospect for your service (which I'm not), I'd
      be wondering whether I'd end up on a sales call - and
      possibly a high pressure pitch.

      That will suppress response especially as you've not
      dealt with that objection on your page.

      Pensions | FreeChoiceToday.co.uk (no affil.)

      Instead, I'd recommend making a more enticing offer
      for people to get free information first (not a review).

      E.g. Create a lead generating report that is enticing
      to the desires of your target market and positions
      you as being a person who can help them.

      "X Pension Secrets That The Government Don't Want
      You to Know."


      Then include a call to action within your report to
      get them to contact you for a review - once you've
      established your credibility.

      Dedicated to mutual success,

      Shaun
      Signature

      .

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      • Profile picture of the author Ian Collins
        Originally Posted by Shaun OReilly View Post

        To generate more responses from your leads, you need
        to create a much more enticing offer.

        At the moment, you've got the bland and relatively big
        step of people contacting you to arrange a free pension
        review.

        If I was a prospect for your service (which I'm not), I'd
        be wondering whether I'd end up on a sales call - and
        possibly a high pressure pitch.

        That will suppress response especially as you've not
        dealt with that objection on your page.


        Instead, I'd recommend making a more enticing offer
        for people to get free information first (not a review).

        E.g. Create a lead generating report that is enticing
        to the desires of your target market and positions
        you as being a person who can help them.

        "X Pension Secrets That The Government Don't Want
        You to Know."


        Then include a call to action within your report to
        get them to contact you for a review - once you've
        established your credibility.

        Dedicated to mutual success,

        Shaun

        Hi, how do you mean no affil?

        In regards to the report would i put bullet points? would it be a report that says information that UKs pensions arent increasing etc? Stating whats really happening in the UK which tends to be negatives and then put contact us for a review to increase your pension?

        I can say the speil etc but putting it into words on a website i need to work on.,

        thank you for your comment
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        • Profile picture of the author Shaun OReilly
          Originally Posted by Ian Collins View Post

          In regards to the report would i put bullet points?
          NO!

          Bullet points are boring.

          Do you talk in bullet points? No.

          Instead, make it a conversation between you and your
          prospective client.
          Originally Posted by Ian Collins View Post

          would it be a report that says information that UKs pensions arent increasing etc? Stating whats really happening in the UK which tends to be negatives and then put contact us for a review to increase your pension?

          I can say the speil etc but putting it into words on a website i need to work on.,
          Focus the report on the main problems, fears, frustrations
          and desires of your target market.

          What are they most worried about? What solution are they
          looking for?

          Then address these in your report in a conversational style
          and end your report with a specific call to action of them
          contacting you for a pension review.

          Dedicated to mutual success,

          Shaun
          Signature

          .

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  • Profile picture of the author Andy Fletcher
    That's a pretty poor landing page. It's not particularly clear what it's about or what they should do.

    Follow this guide -

    The Anatomy of a Perfect Landing Page - Formstack
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    • Profile picture of the author Ian Collins
      Originally Posted by Andy Fletcher View Post

      That's a pretty poor landing page. It's not particularly clear what it's about or what they should do.

      Follow this guide -
      thank you for your comment. thats what im looking for, feedback. i thought it was good but if its poor then i definitely need to and want to work on it to make it better.

      ill read your post thank you
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      • Profile picture of the author Baadier Sydow
        Originally Posted by Ian Collins View Post

        do you have any recommendation on a Wordpress theme at all? I definately would like to invest money into a simple, fresh, professional website but was hoping to find a good wordpress one that works for me as some of the themes are great
        I'll have a quick look but quite busy at the moment.

        Originally Posted by Ian Collins View Post

        thank you for your comment. thats what im looking for, feedback. i thought it was good but if its poor then i definitely need to and want to work on it to make it better.

        ill read your post thank you
        Thats rock solid advice in there. If you can implement it you won't need a theme.
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    • Profile picture of the author Ian Collins
      Originally Posted by Andy Fletcher View Post

      That's a pretty poor landing page. It's not particularly clear what it's about or what they should do.

      Follow this guide -
      That really is a great link.... Im hoping wordpress have something familiar that would be great!
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  • Profile picture of the author Ian Collins
    Having a play now with wordpress themes
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    • Profile picture of the author dbarnum
      Review competitors' squeeze pages. You need something short and sweet that clearly has a sign up box - -on that page, no digging.

      Only have a nice BOLD header, then a short list of targeted bullet points. No lengthy prose needed on this page. That's for another time, another type of sales / promotional activity, not capturing email (or phone, address, etc.).

      You want a 1-function page: the sole goal to get contact info. Period.


      Again, review competitors' squeeze pages. That should help a lot
      Signature




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  • Profile picture of the author Ian Collins
    Can anyone recommend any Wordpress themes? This would be ideal i can work on until im ready to invest Would be a huge help, ive been searching this morning but nothing jumps out in relation to the comments you've left.
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    • Profile picture of the author Ian Collins
      Originally Posted by Baadier Sydow View Post

      This looks a lot better
      this is very helpful thank you i will look into it now
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    • Profile picture of the author Ian Collins
      Originally Posted by Baadier Sydow View Post

      This looks a lot better Free WordPress Themes | Facebook Page Editor | WP Themes Free. Generate Leads and Sign Ups on Your WordPress Blog or Website with Leadtheme for WordPress.[/url]

      Hi

      i dont know how to unzip the files or move the files from the download of this page into my own wordpress to install and then inputmy content? :confused:
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  • Profile picture of the author kayfrank
    There is no incentive for people to sign up. If I vsitied your site and you offered a free easy to understand report explaining exactly what you should look for when purchasing pensions etc. so that I didn't get ripped off - a really helpful guide then I would opt in to receive it.
    I like your theme although you cant see any content unless you scroll down - make the header shorter and remove the logo off the top and put it somewhere else. Then you can have an eye catching opt in form visible without having to scroll down the page.
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    • Profile picture of the author Ian Collins
      Originally Posted by kayfrank View Post

      There is no incentive for people to sign up. If I vsitied your site and you offered a free easy to understand report explaining exactly what you should look for when purchasing pensions etc. so that I didn't get ripped off - a really helpful guide then I would opt in to receive it.
      I like your theme although you cant see any content unless you scroll down - make the header shorter and remove the logo off the top and put it somewhere else. Then you can have an eye catching opt in form visible without having to scroll down the page.
      thank you for your coments

      in regards to providing a report im interested in talking to the customer about the benefits etc incase they read the report and then move off the website? or will this not be the case?
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  • Profile picture of the author Vasilev
    [DELETED]
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    • Profile picture of the author Ian Collins
      Originally Posted by Vasilev View Post

      Check my sig for tips. I usually charge for the list - building guide I have there, but since this is WF, i give it out for free here.

      Go get it and read...
      Hi
      the essential guide to list building website?
      thank you
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  • Profile picture of the author Ian Collins
    How do the website look now?
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  • Profile picture of the author Theduke2011
    A strong combination of Yahoo Answers and Craigslist with maybe 1-2 hours a day to keep leads flowing in. You will see after a week that your emails and phone will starting going off the hook.
    Signature
    Classified Posting & Ad Management Expert
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  • Profile picture of the author malachiteIM
    I use clickbump themes for landing pages. Check them out at: clickbump.com/templates/
    Additional suggestions at the thread- warriorforum.com/offline-marketing-discussions/662299-looking-template-drives-phone-calls-small-businesses.html
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  • Profile picture of the author BarbaraMcKinney
    Hi Ian Collins,

    Evaluate first your website design and the content itself. Are your contents convey what is really your offering? Is it worthy to invest in? Your website speaks of who you are.NO-And yes social media is another great avenue where you can generate leads. Some Reminders here. You cannot easily see the results of social media. You must first engage and build relationship with your prospects.

    You can consider some of the other avenues where you can effectively generate leads.

    Email Marketing
    Do SEO - (link building to increase traffic, content distribution)
    Telemarketing - (You can outsource it)
    Cold calling - (You can outsource it)

    You can do your further research if what platform fits your business.

    Goodluck!
    Signature

    Helping IT firms generate IT sales leads through IT telemarketing lead generation services.

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  • Profile picture of the author lisha shi
    yeah, you should make your website more enticing!
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  • Profile picture of the author O0o0O
    Sounds like you need a lead generation sales page. Check out some CPA sales pages to get some ideas on how you can generate leads. With that in mind, also consider a phone number submit or a text message submit. That way, you can send them free information to their smart device and then follow up with them on a phone call later.
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