Two months ago I had 250 bookmarks printed up with my website address and personal details on them. (Address to squeeze page)
I then proceeded to insert these bookmarks into library books, magazines, newspapers, business books etc.
I love to read hardback books that I take out from my local library every 2 weeks so whenever I'm down there, I seek out business, entrepreneurial, advertising, marketing books and stick a couple of bookmarks inside.
Whenever I was out and about in the city center, I'd pop into a bookstore and insert a few into the marketing books there. When I go into my local store i do the same thing. My girlfriend also takes a dozen or so with her when she's out shopping.
Well this month I made a couple of high ticket sales that came directly from using this exact tactic. How do I know? I asked them. Every time I sell a high ticket product, I contact the person directly to 1) congratulate them on their purchase 2) to tell them I am here with them every step of the way if they need any help, and 3) to ask them how they ended up on my website (what promotional ad got their attention).
One person told me they found my bookmark in a sales book they bought and another found one in a magazine. Both went on to purchase an elite training program I promote which added 2k to my balance and another 2 recurring payments every month.
Just goes to show you, have enough promotional content out there advertising your offer and you have a much better chance of making a sale, even from unlikely places.