6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Add-on membership: upsell or on main sales page?

by jr1228
5 replies
I'm launching a product soon that will have a core product as well as an add-on recurring membership site for people who want to take the material to the next level. I'll test both options, but in general...

If you're purchasing a product and there's an add-on membership, are you more likely to purchase the add-on membership if you see the membership listed on the main sales page (1 buy button for core product and 1 buy button for core product + membership), as an upsell after you already made the decision to purchase the core product, or does it not make a difference?

Thanks!
#addon #main #membership #page #sales #upsell
  • Profile picture of the author fancynancy
    I think it depends on the product. If it's something that's highly profitable, but little is known about how to get the most out of it, then a membership would be ideal.

    ~Nancy
    {{ DiscussionBoard.errors[7190384].message }}
    • Profile picture of the author jr1228
      Originally Posted by fancynancy View Post

      I think it depends on the product. If it's something that's highly profitable, but little is known about how to get the most out of it, then a membership would be ideal.

      ~Nancy
      Thanks, Nancy. Do you think you would be more likely to purchase the membership if offered on the main sales page or in an upsell?
      Signature
      500-word articles for $3!
      Send me a PM for details.
      {{ DiscussionBoard.errors[7191587].message }}
  • Profile picture of the author cedricloi
    I would be more likely to purchase in an upsell.
    Signature
    SEO FOX: Your One Stop Shop For All Your SEO Needs!
    Blog commenting | Guaranteed Approval Article Writing + Submission | Google News Press Releases
    Link Pyramids | Social Bookmarks | Guest Blog Posts | Video Creation + Submission
    Your Search For Exceptional SEO Services Ends Here
    {{ DiscussionBoard.errors[7191609].message }}
  • Profile picture of the author jr1228
    Thanks! I appreciate the input.
    Signature
    500-word articles for $3!
    Send me a PM for details.
    {{ DiscussionBoard.errors[7193115].message }}
  • Profile picture of the author jr1228
    Anyone else? It looks like upsell is winning so far.

    Thanks!
    Signature
    500-word articles for $3!
    Send me a PM for details.
    {{ DiscussionBoard.errors[7198532].message }}

Trending Topics