What's A Normal Unsubscribe Level?

9 replies
I've only recently started to concentrate on list building, and have been giving away free software to get the sign ups.

Based on what the software does and the keywords I'm using in my PPC campaigns, I'm assuming those who download the software are beginners when it comes to building websites and getting traffic to them, etc. Therefor, I have written a sequence of helpful followup emails, giving them advice on getting back links, social bookmarking and more. To me, it's the kind of stuff that would helpful to someone who downloads 'website indexing' software.

However, now that I've started sending the followups, my unsubscribes have gone from about 2% to 16%

Is this high or what?

Thanks guys

Bill
#level #normal #unsubscribe
  • Profile picture of the author David Mansfield
    Out of interest what is your verified opt-in percentage? In terms of opting out perhaps you need to pre-frame this and tell subscribers upfront that you will be sending them further information? It partly depends on what basis you are following up with - so that's down to the copyrighting. If you're attempting to build a relationship ensure that your correspondence is valuable - if it has no value to them, they will unsubscribe.
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  • Profile picture of the author talfighel
    Bill,

    People will always take action on getting off your list.

    Just keep on bringing in new subscribers and don't forget to test your email sequence, the emails itself, and how many days apart your auto-responder is spitting out those emails.

    Maybe you can try to send your emails every 2-3 days. Maybe that will decrease your opt out rate.

    I found out the less people opt out when you put your messages 2-3 days apart.
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  • Profile picture of the author IMSince2003
    People will always unsubscribe, but 16% is very high, though. You need to change your salutation from "Hey frigging idiot," to something a bit less controversial. That would help.
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    • Profile picture of the author got2know
      As we speak, I'm making some little changes, letting people know who I am, adding my picture and that I have written a mini-course which will be sent to them when they confirm subscription.

      The period is 4 days apart.

      IMSince2003 - I like it! :-) LOL

      I suppose the emails were a bit of a surprise and unexpected. But I've changed that now.

      Bill
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      • Profile picture of the author talfighel
        Originally Posted by got2know View Post

        As we speak, I'm making some little changes, letting people know who I am, adding my picture and that I have written a mini-course which will be sent to them when they confirm subscription.

        The period is 4 days apart.

        IMSince2003 - I like it! :-) LOL

        I suppose the emails were a bit of a surprise and unexpected. But I've changed that now.

        Bill
        Bill,

        Even when they confirm their subscription does not mean that they will be of a HIGHER quality.

        4 days apart in your email sequence is way too long in my view. They will forget you very fast because they have other things going on in their life. 2 days is better.
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        • Profile picture of the author Lee Murray
          Originally Posted by talfighel View Post

          Bill,

          Even when they confirm their subscription does not mean that they will be of a HIGHER quality.

          4 days apart in your email sequence is way too long in my view. They will forget you very fast because they have other things going on in their life. 2 days is better.
          I agree. Personally, I don't do double opt-in for many reasons. I send value emails almost every day. And my unsubscribe rate is quite low.

          I'm still very early in testing this, but so far with my newest campaign, it seems that using my product name as my "Sent From" name is resulting in fewer unsubscribes than using my actual name. We'll see how this works out long-term.

          How responsive has your list been for you in terms of open rates and sales?
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  • Profile picture of the author WeavingThoughts
    A normal unsubscribe rate should probably be between 0 and 0.3% per email. Even 0.2%+ is on the higher side. And IMO try not to sell stuff more than 2-4 times a month. And don't even if you don't always sell paid stuff, anything more than twice a week is on the higher side.
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    • Profile picture of the author got2know
      Originally Posted by WeavingThoughts View Post

      A normal unsubscribe rate should probably be between 0 and 0.3% per email. Even 0.2%+ is on the higher side. And IMO try not to sell stuff more than 2-4 times a month. And don't even if you don't always sell paid stuff, anything more than twice a week is on the higher side.
      Wow, that really is low.

      I'm just about to upload the changes to my site, letting folks know what to expect. If they don't want it then they'll know not to bother subscribing.

      Bill.
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  • Profile picture of the author UMS
    Are you using single or double opt-in?

    Is there any particular pattern you see with the unsubscribes? For example, mostly from a particular country, web mail accounts etc?
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