My First WSO ! HELP !!!

Jacob, I just wanted to drop in and say I am in the same boat, student with financial limits, launching my first WSO, I am only planning to charge $7, and I am offering review copies first to have those on my sales page. It is a lot of work doing a WSO, but I hear that it can be very successful. I am also interested to see what people have to say about marketing your first WSO. Just wanted to share what I am doing, and follow your thread

Nice to see some entrepreneurial students on here! WSO's are a LOT of work - we're in the middle of putting our free WSO together right now. It's really no different than any other product/offer launch. I'm a proponent of VIA (value in advance) and I always focus on audience building. IMO, this can only be done by providing extreme value to your subscribers and fans. I'd keep it free. If you treat your subscribers right, the money will def follow. Either way, best of luck!

If you have no list and no JV's it might be best to go the free route alternately there are some great FB groups where you can find plenty of help for reviews and JV partners.

@Jacob give it away, capture emails and build a list, ask for testimonials, charge for the next one (or up-sell another product, like an affiliate related to your WSO, to make some $ on this one).

@zspuckl I'd re-visit your pricing. Is the information you're providing only worth $7? When was the last time you spent $7 on something that is high quality? Give it away to build your list or charge enough that people will see it as high quality.

Another option for both of you is to do the first 10 orders are free (just politely ask for a testimonial). The next 10 are $17, the next 10 are $37, after that it is $47. Creates some urgency.

All the more reason to start . If you give away quality products, people will assume the products you charge $47 for are even better. If those products are good, they'll assume that your $97 product is even more worthwhile. Get people to climb the ladder, but start with a no-risk proposition. Get them on your mailing list.

Plus, as your list grows it can be used at leverage in joint ventures, or it can be rented to someone who will pay you $ to hit it with an email.

Honestly, it's the backbone of most internet marketers. Don't discount it.

Dont make it give away but make it cheap price stuff... CMIIW

Guys, I would focus on getting affiliates to JV with if you dont already have a list. I personally launched a free WSO recently and you got a lukewarm response. Thats without a list. Mind you, the wso i launched was a teaser for my upcoming wso. This is the same wso in my sig which gets single digit subscribes daily. Dont expect a ton of subscribers if you release a free wso and dont launch a paid one without affiliates on board.

Here are a few problems.
Its an info product, that involves coaching. If I was 18, the last thing I'd be thinking about is coaching people. UNLESS I was already very successful, and could easily prove that.

People who sell lots of coaching, are people who are chased down on this forum because people know they're successful at what they do. So it only makes sense for them to start coaching (if they have the time in the first place).

You can find a ton of info on how to launch a WSO the right way. But never focus on that stuff in a way where you neglect the most important thing, which is the offer. Or what YOU HAVE to OFFER people. How you are going to convince people in the first place, that you HAVE something to OFFER them? Better yet, how are you going to *prove* to people, that you have something to offer?

The people who have something "great" to offer, truely great, I doubt they'd give it away for free. When you give something free away, you need something greater behind it. I hope this is how you're setting things up, if you plan on giving away a free wso.

On the other hand, "great" ideas, generally cost more than $7. Look, I'm just being real with you. But this sounds like a random dish of ego feed. Have you thoroughly researched your niche? Have you researched competitors who have done similar things? Are you absolutely, undeniably sure, that noones done this before?

If they have, what were THEIR results? This may sound like perfectionist bs, but its really important to start strong in anything you do. This will likely become the reference point, for how you persue success in the future. So always start strong.

Not sure what else advice I can give. Just do NOT rush into anything. Guess thats what I'm saying. I've been here almost a year, and still havent released a WSO. Only time I'll ever do that, is when I know my market inside and out. And trust me, I already know a lot about my market. But if I release anything, I want it to send shockwaves into the future. And right now, I don't know that much about my market. So I fill my time with things I know better.

Life is all about decisions. And most decisions, are not easy to make. So whatever you do, make damn sure its the right decision.

G/luck! - Red

If you want to know, what people think of this product, then simply give out some review copies and you shall get your answer. I would just put it out and start generating some sales. In a few months, after the sales have dried up--Then give it as a freebie and build that list!

Serious question: If you have a "financial limit", then we can assume that you aren't making much (if any) money online right now. As such, we can also assume that whether or not you are using your "idea", it hasn't made you money thus far. With that in mind, what qualifies you to sell a WSO on making money online?

My advice: Until you use your own idea to start making good money online (and you are able to prove it to potential customers), don't try to sell a WSO. The WSO forum is already packed with too much theory about what might work, rather than proven systems which the WSO vendors use themselves.

Do you have a sound understanding of how to make money online? Are you currently making money online? If not, then you should head into a smaller niche other than "make money online". If you are... well then, create an infoproduct around the method you are using to earn cash online.

if you can't use your idea to make money yourself you don't need to do a WSO you need to learn internet and affiliate marketing.

The short answer to that Jill is NO.

And to answer the OP, credibility is key here at the forum (and everywhere else, of course) so don't go selling a WSO that you haven't used successfully. I know that some people do that, but it's not advisable. I know of several people who asked tons of newbie questions with "make a ton of money" wsos in their signatures.

Oh boy I love it how these newbies think the WSO forum is some money tree they can come and shake. The reality is majority of WSOs sell very few copies, if any. You need something pretty exceptional and a lot of backing from other respected marketers if you are to have a successful WSO.

I also love it how someone wants to release a WSO teaching people how to make money online yet by their own admission, they are struggling to find the $40 just to list their WSO. That tells me you have nothing to teach people. Come back when you have actually put your theory into practice and made some money. Until then your product is likely to join the 90%+ of other offers that sold no copies.

This is how your sales funnel should look like...

create a free wso.

Then promote a $10 low ticket product.

Then promote a $1k coaching program.

Test everything, this will tell you what should be your next move...

Some good answers on here for you. I think the reply about has this coaching created you any money is the one that you should be thinking about the most. Free or paid if the system you are selling doesn't work people will see through it. You don;t want to start off with a bad reputation from the onset as people will remember. Talk to your friends and family get them to walk through the details and see if they understand it and can implement it and make money from it. If they can then it is worth something.