BABY - Does having a baby in your profile photo increase your chances of selling OTO in your WSO?

59 replies
Hey Guys,

I've been reading through a great deal of threads and realized that there is a growing tend of Dads having their baby/babies in their profile photo. Is this a new approach of warming up prospective customers? Does it increase WSO sales for the OP and get high conversions on any OTO's?

Guys, it would be great to hear your views on this.

Cheers
#baby #chances #ctr #increase #oto #photo #profile #selling #wso
  • Profile picture of the author locke815
    No. Not necessary
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    • Profile picture of the author aprilm
      I don't know if this is intentional, but I know it warms my heart!
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  • Profile picture of the author John Romaine
    If this is the latest in sales marketing is pretty disgusting.
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    • Profile picture of the author africanos23
      You seem to have a good eye on marketing tricks ... I havent seen alot of them but it is disgusting using it to make more money.
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  • Profile picture of the author RedShifted
    Hell yes I would definitely say it helps if anything. Just from my background in psychology. Whether its "disgusting" or not, it still adds a strong personal element to your marketing.

    I just got done visiting some womans website, she had a picture of her and her family smiling, I immediately noticed my mood getting "lighter". Like "wow, this persons a human being". Even if logic tells me it was put there to manipulate me, emotions are emotions. Its usually the first emotion thats triggered, that dominates a persons state. Theres actually a name for this effect in psychology, just don't remember it. Secondary emotions most of the time are ignored. Humans are weird like that.

    Plus when you really think about it, business is business. Whats wrong with using your kid to get more business (ESPECIALLY IF you're using that money to feed the kid)? People like to play dress up when they take pictures, tv hosts put makeup on, its all deceptive, but people still do it. Thats reality for you.

    ps. Its important to note that 1 picture should not have that significant an influence on conversions. It could probably raise them by a small amount, but there are far too many confounding variables to consider. What if your child has red hair, black eyes, freckles, and an evil smile? But if things are positioned properly (its always about positioning) then yes, I'd say it would help.
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  • Profile picture of the author John Romaine
    This could be the next fiverr gig.

    "Fake babies for hire" - $5

    I have nothing against people doing this that are genuine, but doing this as a marketing tactic to simply to increase conversions is "disgusting".
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    • Profile picture of the author RedShifted
      Originally Posted by John Romaine View Post

      This could be the next fiverr gig.

      "Fake babies for hire" - $5

      I have nothing against people doing this that are genuine, but doing this as a marketing tactic to simply to increase conversions is "disgusting".
      On the other hand, if it didn't increase conversions (or reduced conversions), I doubt a single person would use them.

      I honestly do not see for one second, what makes it "disgusting". Maybe thats why I don't have children. But children are part of YOU in a way. When you make money to increase your chances of survival, you do the same exact thing for your child.

      If you ask me, thats actually a noble thing, not a disgusting thing.
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    • Profile picture of the author UMS
      Originally Posted by John Romaine View Post

      T
      I have nothing against people doing this that are genuine, but doing this as a marketing tactic to simply to increase conversions is "disgusting".
      I guess you find the politicians that trot out their family to boost their ratings are also disgusting?
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  • Profile picture of the author 100k
    Of course it won't most of the people that join this forum are single males.... and we can give two crap about your kids. Lets be honest....
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  • Profile picture of the author xxxJamesxxx
    Once remember Frank Kern mentioning it in a video. He had a pic of him with his wife and kids because he wanted to be portrayed as a family man.

    He went on to say the family man image is a lot more trusting than say without the family.

    Me personally, it wouldn't even register with me. I like to think I can see through all that.

    James Scholes
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  • Profile picture of the author TheSalesBooster
    Might work if you're targeting women. Doesn't do anything for me.
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  • Profile picture of the author Andy Fletcher
    Pictures of Dad's with babies aren't designed to affect you at a rational, logical level.

    Selling is an emotional thing and it's been shown over and over again that we prefer to buy from people that we like and we're genetically pre-programmed to like a family man more than the same guy without his family around him.

    There are lots of people saying, "That doesn't work on me." That's the logical side of your brain talking and, I hate to be the one to break it to you, but it's secondary to the emotional side of your brain.

    Clearly you're not going to buy horse dung at $1k a pound just because someone has a photo of themselves holding a baby but I can guarantee you it'll help you self justify a purchase that you've decided you want on an emotional level.
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    • Profile picture of the author WillR
      Originally Posted by Andy Fletcher View Post

      Pictures of Dad's with babies aren't designed to affect you at a rational, logical level.

      Selling is an emotional thing and it's been shown over and over again that we prefer to buy from people that we like and we're genetically pre-programmed to like a family man more than the same guy without his family around him.

      There are lots of people saying, "That doesn't work on me." That's the logical side of your brain talking and, I hate to be the one to break it to you, but it's secondary to the emotional side of your brain.

      Clearly you're not going to buy horse dung at $1k a pound just because someone has a photo of themselves holding a baby but I can guarantee you it'll help you self justify a purchase that you've decided you want on an emotional level.
      I was going to say the same thing.

      It's no different to when threads get started about popup ads or banner ads. All the marketers chime in to say they are sick and tired of these things and they never work on them but they are probably clicking on banner ads and popup ads more often than they actually realize.

      It just doesn't register when it happens.
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    • Profile picture of the author TheSalesBooster
      Originally Posted by Andy Fletcher View Post

      Pictures of Dad's with babies aren't designed to affect you at a rational, logical level.

      Selling is an emotional thing and it's been shown over and over again that we prefer to buy from people that we like and we're genetically pre-programmed to like a family man more than the same guy without his family around him.

      There are lots of people saying, "That doesn't work on me." That's the logical side of your brain talking and, I hate to be the one to break it to you, but it's secondary to the emotional side of your brain.

      Clearly you're not going to buy horse dung at $1k a pound just because someone has a photo of themselves holding a baby but I can guarantee you it'll help you self justify a purchase that you've decided you want on an emotional level.

      Yea, nope sorry. Doesn't do anything for me. But thanks for telling me how my subconscious emotions should react to a baby picture. I'll remember to write down so that everyone will think better of my products if i just use a baby picture.
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    • Profile picture of the author shawoon98
      Originally Posted by Andy Fletcher View Post

      Pictures of Dad's with babies aren't designed to affect you at a rational, logical level.
      Did anyone try moms with babies?
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  • Profile picture of the author rosetrees
    Originally Posted by Rossy WF Members Rock View Post

    HI've been reading through a great deal of threads and realized that there is a growing tend of Dads having their baby/babies in their profile photo.
    Interesting question coming from someone who is blatantly using a stock photo of a woman as their avatar

    Originally Posted by John Romaine View Post

    If this is the latest in sales marketing is pretty disgusting.
    Not new. When I was a child (and I'm best described as mature now) a certain door-to-door religious group always brought a small child with them. Presumably to stop you slamming the door in their face.
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    • Profile picture of the author David-JP
      I remember reading that babies, puppies and bridges all increase response in advertising...

      David
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    • Profile picture of the author ProServices
      Rosetrees, I have no plans on launching a WSO. And if I ever do I will be transparent and not have any babies in the photo. At the moment I am at the learning stage and helping where I can on threads/posts.

      Originally Posted by rosetrees View Post

      Interesting question coming from someone who is blatantly using a stock photo of a woman as their avatar
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      • Profile picture of the author Andy Fletcher
        Originally Posted by Rossy WF Members Rock View Post

        Rosetrees, I have no plans on launching a WSO. And if I ever do I will be transparent and not have any babies in the photo. At the moment I am at the learning stage and helping where I can on threads/posts.
        You don't do the right thing after you've made it. You make it after you do the right thing.
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        • Profile picture of the author John Romaine
          Originally Posted by Andy Fletcher View Post

          You don't do the right thing after you've made it. You make it after you do the right thing.
          Quote of the month.
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      • Profile picture of the author rosetrees
        Originally Posted by Rossy WF Members Rock View Post

        Rosetrees, I have no plans on launching a WSO.
        Lol - I never mentioned WSOs. My point was (sigh) that you are (pretending to be) a woman but you are asking about using a photo of man!!

        Maybe you are a little confused about your true gender identity It does happen.

        It's not good for your reputation here. If, as you say, you are learning, a word of advice. Don't pretend to be something you aren't. People will see through you and lose respect. If you're a man - say so and use a generic avatar if you won't show your face.
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  • Profile picture of the author ProServices
    Some interesting views guys and gals from both sides of the fence. It would be bad if warriors used their babies for more financial gain. On the other hand, the genuine warriors aren't doing it intentionally. I was looking at some previous WSO's I purchased and the interesting thing was that 3 out of 5 product owners had photos with their babies.

    Mind you looking at WiiR, April, John, Red, James and Andy (plus others) who have all been highly successful and are well respected in IM with just their normal photo or in Andy's case a drawing of himself.

    WiiR, when do you have time to make babies, your busy working 24/7.....lol
    When can I expect to see a powerful proven blueprint of making money online (WSO)? I await eagerly.

    Cheers
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  • Profile picture of the author BIG Mike
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    • Profile picture of the author ProServices
      Very sound comments Mike. Interesting stuff. Are you a psychologist?

      Originally Posted by BIG Mike View Post

      Like anything else, it depends on your target audience, the perception you're building around your brand and careful testing/analysis of its impact on sales.

      Where it might work well for one person or in a specific campaign, it might also backfire for the next person, who does it just because he or she assumed it worked for everyone.

      Another consideration is the back story to go along with the photo - sticking a picture of you and a baby or your kids in your profile picture isn't going to work if you've never mentioned your children.

      Family members invariably come up in discussions here; if everyone perceived you to be single (not a parent), and suddenly you've got this loving family surrounding yourself...prepare to lose all credibility.

      As a consumer, looking at products in IM or business in general, photos of babies with the seller don't particularly move me or weigh in on my decision to buy or not. Unless of course the product had to do with parenting or children in general.

      On the other hand, as a forum member, it helps me to understand the perspective of other members who are married, have kids, or are single have/don't have kids - it gives some context to their opinions in discussions.
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  • Profile picture of the author WillR
    Now we are going to see a big increase in the number of prelaunch pages....

    "WSO launches in 6 months...

    Just waiting for my baby so I can include him in my profile photo."
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  • Profile picture of the author sbucciarel
    Banned
    When I see photos of Dads or Moms for that matter with a baby, it doesn't do anything to persuade me that the product is worthy or that the seller is more reputable. They may be or they may not be. I judge the product alone and am not persuaded by baby photos. Some of the world's most heinous criminals have been parents.

    Originally Posted by Andy Fletcher View Post

    Pictures of Dad's with babies aren't designed to affect you at a rational, logical level.

    Selling is an emotional thing and it's been shown over and over again that we prefer to buy from people that we like and we're genetically pre-programmed to like a family man more than the same guy without his family around him.

    There are lots of people saying, "That doesn't work on me." That's the logical side of your brain talking and, I hate to be the one to break it to you, but it's secondary to the emotional side of your brain.

    Clearly you're not going to buy horse dung at $1k a pound just because someone has a photo of themselves holding a baby but I can guarantee you it'll help you self justify a purchase that you've decided you want on an emotional level.
    It has the opposite effect on me. I'm a skeptic. When I see family photos being used as marketing pieces, I automatically am put off. My mind tells me that they're using a family to look respectable or credible, so watch out. A lot of the flogs that came around used that tactic and I instantly have a negative reaction to this marketing ploy. A product that is good enough to stand on it's own, doesn't need a family photo behind it.
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  • Profile picture of the author Joseph Robinson
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    • Profile picture of the author joefizz
      Good post this

      An a person who has both a parenting and an IM blog, I can categorically tell you that the poles are miles apart.

      In the Parenting niche, lots of care, empathy and attention...but lacking cash!

      In the IM niche, driven, spiteful (some) and lacking manners (mostly) but, free cash available to spend...

      Sorry, just the way it is...

      Joseph, any news on that baby...

      Llwyddiant!

      Joe
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  • Profile picture of the author Billy6507
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    • Profile picture of the author Spartacus
      Might help, some sort of trust?

      I wouldn't be surprised if alot of the people on here are men hiding behind female profile pictures though.
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  • Profile picture of the author denysapu
    Doesn't work for me at all
    Even I don't care about a profile picture
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    Don't worry be happy!

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  • Profile picture of the author kevinfar
    I guess it depends on whether the person seeing the picture considering babies 'cute'. I think that not everyone feels warmth in his heart when they see a baby, much like not everyone goes OHHH when they see a cute cat.
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  • Profile picture of the author Jackson Tan
    interesting question... The profile pic might have a little influence over your subconscious mind but is not that important.. after all u know how many fake profiles, display photos and names out there when people are just in the market for money?

    my 2 cents.. no offense to anyone~ chill~
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  • Profile picture of the author midiwhale
    your profile pic is part of your personal branding.
    Same as your username
    and your language

    This works first on a sub conscious level.

    Any man looking at a pretty women smiling, step back and tell me honestly that it doesn't get your attention for at least a second longer.
    Any face smiling, will tend to lighten your mood.

    Ditto for a sad face crying, or an aggressive or dark picture.

    How do you think Hollywood films and magazines and adverts work?

    We are all animals and we judge heavily on what we see - it's a primal reaction to look for danger, sex and food.
    You can say it makes no difference on you, but you aren't aware of what your sub conscious does. That's what the "sub" word means ;-)

    But it isn't just babies.

    Every one who has combed their hair for their avatar photo is trying to "appeal".

    People who use their hot girlfriends, or sadly not so hot (yep sexist - and that's why we are drawn in to this).

    Avatar photos can also put people off.

    I was on a site the other day. Was totally bowled over by the authority of the content.
    Read with glee. About to buy the book.
    Then I saw his avatar - a fat balding ugly man who looked like he lived off macdonalds.

    I'm not complaining. That's how I see myself too. (except I know I don't eat macdonalds).

    The point is my feeling of authority for him, went out the window.

    Anyone who uses a picture of them in the FORCES (a fire man, soldier)
    anyone showing their girlfriend, or baby, or in a crowd of celebrities,
    anyone showing themselves in a luxurious environment.

    these are all "status symbols" hey look at me and how great I am and what I have, or how I served my country a decade ago.

    If you think it doesn't work, tell me if you are not put off by a mad looking women with wide eyes who could be your lavender smelling aunt

    (no offence to lavender smelling aunts - I am one - oh no hang on - I'm sure I was related to one once)
    the point is, do you expect your aunt to give you brain surgery?
    Do you expect her to be an expert in marketing?
    NO you expect her to be an expert in "cookies".
    Her "image" represents her authority.
    Comb her hair, stick her in a white coat with a stethoscope, remove the lavender smell and add glasses - and pop me on the table with a black and decker multi speed !

    That's how judgmental on "looks" we are.

    I challenge anyone to not look differently at a person with a disfigured face, such as second degree burns.

    A friend of mines cousin has no face muscles (some birth condition).
    She gets taunted and stared at every time she goes out. Not just by children. But by adults. Shop keepers. Every one.

    She looks like shes in pain all the time (she isn't) you just can't help whincing.
    And it takes a few moments to get past that to the vibrant, fun loving, confident, happy women that she is. Most people will NEVER give her those few moments!
    They would never buy from her true avatar!

    Tell me looks do not matter now!
    Tell me you would buy a WSO from her?

    Of course you would. You should. But only on a second passing.
    Your first pass would be OMG what's that. Your spine would shudder.
    OMG look. OMG horrible.
    Then logic and humanity would kick in and you'd go
    "ah there's a person inside"
    then you'd start to listen to her message and decide on WHAT she had to say, not how she said it (she may slur her speech as well, or have a lisp or a stammer) or how she "looked".

    but that's on a second pass, if you even get there.

    The point is, an "attractive" smiling face, would not have had to go through those hurdles.

    In marketing, we use whatever devices we can to get our message across as effortlessly and fast as we can. We have 7 seconds to make up peoples minds. I know you've heard that before.

    And yes sure! I get endless complaints about my fake carton avatar and I know I lose business over it.
    But I'm a private person.
    I have deep confidence issues over my looks.
    But I don't want to be judged on how I look, but how I live and what I stand for.

    You say that avatar branding doesn't impact you?
    Tell me honestly when you looked at my avatar you didn't think
    "who is this joker" (exchange for expletive).

    But for me my cartoon avatar is better than the real me.
    You'll judge it less.
    I'd rather be a "joker" than something else.

    By appearing with a baby, or a hot girlfriend, or in a I served my country uniform, that would be a disguise - just like my cartoon.
    Or I could go for a glamour shot like Perry Beltcher, where they caught the nobility in his chin.

    I know it works because every time I see Brad Gosse avatar with a totty on each arm, I think jammy bloke - and I "know" he is married, and that they were paid. I "KNOW" that and still I think "I wish that was me". And I "KNOW" they were paid.

    Tell me again that imagery on your personal brand does not matter ?!

    Politicians kiss babies in photo shoots all the time. i wonder why that is, they can't vote yet ;-)
    Why do you think they "air brush" all model and actor shots?
    Why do you iron your clothes?

    Because we care what people think about us, and the start of that comes from "how we look".
    Your avatar is part of your personal brand and a part of how you are perceived.

    Sure, some people will get past that, give you a "second" chance.
    Others don't need a second chance because they get their avatar picture right (uniforms, hot girlfriends, exotic places, babies, smiling, healthy teeth and hair).

    Looks change peoples perceptions. Don't doubt it for a moment!

    Peter
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Rossy WF Members Rock View Post


      WiiR, when do you have time to make babies, your busy working 24/7
      That's what photoshop is for.
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      • Profile picture of the author Don Schenk
        Originally Posted by Jill Carpenter View Post

        That's what photoshop is for.

        Photoshop makes babies! Wow! Who knew?

        Maybe I should stop using Photoshop. At my age I don't want a gaggle of babies running herd around here.

        :-Don
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      • Profile picture of the author BIG Mike
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        • Profile picture of the author Cali16
          Originally Posted by Rossy WF Members Rock View Post

          I was going through all the IM products I purchased and around 80% had a photo of a Dad and a child.
          I find it very interesting that you are assuming that it was the baby in the photo that influenced you to buy those products. That's assuming correlation = causation.

          Did you consider the possibility that you might have purchased those same products even if there was no baby in the photos? Perhaps those products just had compelling sales copy and you would have purchased irregardless of the photo... Just food for thought...

          Originally Posted by BIG Mike View Post

          Just be careful....I've been paying Adobe child support for years now
          BIGMike, I'm soooo glad I wasn't drinking anything when I read that - it would be all over my keyboard right now, lol!
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  • Profile picture of the author O0o0O
    Psychologically speaking it has some effect, whether it be great or small. It is a well known fact that it is almost virtually impossible for someone to hang up on a telemarketer who is smiling, happy and cheerful on the other end... at least for the first 10 seconds. That excitement gives the telemarketer that extra 10 second boost he or she needs to grab the attention of the prospect.

    Same goes with the picture. Whether it is a picture of a baby, someone smiling, or people having a happy family moment, it is virtually impossible for any normal person to just hardheartedly skip over that picture without any emotion. They are going to look at it and feel something. The point is that extra 5 or 10 seconds in the beginning is what is needed for the salesman to grab the attention of the prospect, and if the picture is so exciting that it grabs their attention and keeps them on the page for an extra 5 seconds, then it did its job.
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    • Profile picture of the author sbucciarel
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      Originally Posted by O0o0O View Post

      Psychologically speaking it has some effect, whether it be great or small. It is a well known fact that it is almost virtually impossible for someone to hang up on a telemarketer who is smiling, happy and cheerful on the other end...
      That's just not true unless I am truly unique in that I don't give telemarketers more than 2 seconds time whether they are happy or not. The moment I know it's a sales call to my home phone, no matter what company it is, I disconnect ... as in hang up the phone loudly.
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  • Profile picture of the author RedShifted
    Yeh "virtually impossible" is a phrase you want to stay away from in marketing lol.

    You can use words like "common" or "happens most of the time", but a lot of people hear "virtually impossible" as "impossible".

    I do the same thing with telemarketers myself. I hate them. They can have the happiest voice in the world, my excuse is always "I'm waiting for my dr to call, can you call back at 10pm?" (you have to say it fast). They never call back lol.
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    • Profile picture of the author O0o0O
      Originally Posted by RedShifted View Post

      Yeh "virtually impossible" is a phrase you want to stay away from in marketing lol.

      You can use words like "common" or "happens most of the time", but a lot of people hear "virtually impossible" as "impossible".

      I do the same thing with telemarketers myself. I hate them. They can have the happiest voice in the world, my excuse is always "I'm waiting for my dr to call, can you call back at 10pm?" (you have to say it fast). They never call back lol.
      Lol yes! Of course you hang up immediately. You're a professional salesman and already know the tricks. However, the average audience out there doesn't. They are the ones who typically do not hang up immediately when the telemarketers sound excited and happy.
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  • Profile picture of the author Raydal
    Best way to find out is by TESTING.

    So I'm testing. I'll let you know about the
    boost in sales.

    -Ray Edwards
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  • Profile picture of the author dsouravs
    sex sells...
    now babies sell
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    • A friend of mine who buys print and online ads for large companies (you've heard of them) says he gets the most conversions when he uses a photo of a woman who is angry or distressed.

      I tend to believe him because he keeps getting hired by these companies. And he has no reason to lie.

      fLufF
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      • Profile picture of the author RedShifted
        Originally Posted by fluffythewondercat View Post

        A friend of mine who buys print and online ads for large companies (you've heard of them) says he gets the most conversions when he uses a photo of a woman who is angry or distressed.

        I tend to believe him because he keeps getting hired by these companies. And he has no reason to lie.

        fLufF
        --
        Good stuff. I love hearing things like this.

        In one of my more recent youtube videos, I'm using a thumbnail of exactly that. She's an attractive, but pissed off looking woman. I think there is a very strong sexual undercurrent to those types of images.

        Especially when a man sees it. Like "oh, a woman in distress... let me see if I can take advantage.. I MEAN 'help' her" lol. Reminds me of the reaction thats triggered when a good looking girl cries in a room full of men. Talk about attention.

        -Red
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  • Profile picture of the author travlinguy
    Smiling, sexy women increase conversions. Not just profile pics but on product covers as well.
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  • Profile picture of the author eternalsongbird
    I didn't ever think that way. Ya, this strategy might have an impact upon at least few prospect customer's mind.
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  • Profile picture of the author seobro
    I tend to react negative to attempts to manipulate me. Still, you can use children if the product is for those who are very young. For example, if you are selling tricycles to parents, I would probably include pictures of smiling children in the copy. Be careful as you might turn off more people than you turn on.

    A college professor once told me that he was trying to sell kites and he had several ads with children in em. Well, one ad did super and the other ad did worse than using no pic. He said that the ad which sold lots of kites had your typical suburban smiling kids with dad and mom. The ad that did poor was edgy and has some "inner city" juveniles that were angry.
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  • Babies, no. Babes, yes.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author IMAnthony
    My youngest son is 14...mmm...looks like I will have to make a new baby...going to notbealonebutgetahotsingleandmakeanewbaby dot com.
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    • Profile picture of the author MissTerraK
      Honestly, not at all.

      As I see those avatars while scrolling through threads I think, oh, they are holding a baby, or I wonder if that's their baby or them when they were younger. Just a blip in my thought processes actually, with no influence on whether I'll read their post or purchase their product or service.

      Also some people do not like babies at all. They see a picture of a baby and instantly think of poopy diapers, incessant crying, and baby spit up. I'm pretty sure those who are indeed using a pic with a baby for emotional tugs didn't think of those people.

      Terra
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  • Profile picture of the author HeatherH
    This post has to be the funniest I have read and literally LOL! Personally, when I first read this, I thought no way.....people are usually very proud and humble of their children and instead of posting a photo of themselves (boring) why not their beautiful children. NOW, however it may appear as another marketing scheme.....hummmm......
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  • Buying from user with normal profile photo or children profile photo don't make any change for me. I only hope this is not a technique to achieve that result, because in this case it is simply disgusting.

    Try with kittens and doggies, probably they will work more better

    See you soon,
    Alessandro
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  • Profile picture of the author datingworld
    I would look at the product, not at the profile picture... some [only some] people are even using fake pictures in their profiles...
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  • Profile picture of the author steve georgiou
    i think its pretty cheesy to do that, however i think the main reason people do it is not just to get emotion from you , its to say i am not gonna scam or rip you off as i have a family!
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  • Profile picture of the author PeckhamPirate
    My partner would never let me show pics of our kids to the kind of people you get here on the Forum

    I think a lot of wsos are targeting single young (and not so young) men who are chasing cash, and I guess aspiring to a certain lifestyle.

    Showing pics of you, having fun with your kids and/or a smiling partner says 'hey, I'm succesful, I'm content and I have it all.'

    Another similar phenomenon I've noticed recently is the number of beautiful young ladies who appear to be providing the most mundane link-building and seo services on Fiverr...

    @Rossy - Great idea for a post man
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  • Profile picture of the author WarrenPeterson
    It depends on the target market.

    A few years back one of the truck companies (I looked but couldn't find the video) ran a commercial with a 'tough' guy in his truck. The truck was all dirty, etc... He pulls up in the parking lot of a store and opens the back seat. We are all thinking he'll be getting tools/supplies/etc and instead he gently lifts his sleeping child out and we see the store is actually a toy store. He is just taking his child to the toy store.

    I'm a dad. I love trucks. I have four kids. The commercial worked for me. It all depends on the target market, as always....
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  • Profile picture of the author ProServices
    Hey Guys, many thanks. I'm really impressed with the quality input on this thread from all of you.

    I was going through all the IM products I purchased and around 80% had a photo of a Dad and a child. So psychologically we are programmed/automatically attracted to buy. It's 'subliminal marketing'. I cannot comment on how this affects others but it certainly had an affect on me.

    Please remember there are a large number of genuine marketers out there who don't use a photo of their baby for marketing purposes.

    WiiR, Jill and a whole lot of others- where do you get your wit and humour from. I was in stitches with the funny posts.
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  • Profile picture of the author markmatthews
    I think this doesn't only apply to baby photos it applies to any photos. because our eyes responds to image and it gives us the mental picture of something we might have encountered that has touched our emotions or it could give us something traumatic.

    Anyway, my point is that desired audience and the right image could stimulate your target market.
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    Skadoosh!

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