We've had an online business with a real brick and mortar store front since 2006. We sell our products online, and have our services done in the store. It's pretty straight forward. We've had experience in this field for over 30 years. We've got a decent client base of about 5,000 customers from our online site. My question is, what's the best way to get these customers to come back and buy more stuff? I've set up a getresponse account, and im importing my emails as we speak, but id like to get some tips and tricks from people with actual small businesses.
Im well aware of how to use a mailing list for things like IM or weight loss or whatever...but when it comes to actual products, how do you suppose we go about doing that?