i have a painting company currently getting good traffic from targeted search engine traffic but my conversions i believe are terrible lol. out of 75 visits in a week from target traffic im getting around 1 -2 calls... if i could achieve a 10% conversion rate id be expanding my company by $300,000 a year easy.
iv been reading up on conversion optimization but im stumped on the content .. like what to add really i dont even know what to really say to my customers to make them call me really iv just got a mind plank because iv been tweaking it so many times im outa gas hence why im hear .. the best idea iv had is create a whiteboard video same as rand fishken ( seo moz ) and sell my service the same as i do face to face .. i thought about in the video outlining the benefits of receiving a quotation from our company ( our quotes process smashes our competitors ) something like " the for areas of a quotation " .. what are your thoughts ? should i approach my painting companies site in a different way and create a "sales funnel" trying to channel everyone to the "contact us " page like ikea does LOL! or let them roam around at will ? iv changed designs a couple of times and just when you think somethings working it slows down ..
i know i need an opt in form which is a biggy but just dont want another area to focus on untill i get the site structure down pat.. the address is
www.sapainting. com. au
any help or thoughts would be heaps of help.. i thought the slider thingy with the offers would help but hasnt done nothing ..