Drastically Changing Content - A Bad Idea?

by dreamtoreality 2 replies
I'm planning on drastically changing the content on one of my sites. It's a review site with each post containing approximately 400-600 words. I want to rewrite/expand the content to 1,000+ words and cover everything in much more depth.

Therefore, the content will be better than before, and users will most probably find it more valuable, which can only be a good thing. I'm ranking highly as it is but, as we all know, that means nothing when the conversion rate is low - which is the reason why I'm changing the content.

However, in your experience, will this damage my rankings? It's logical to think that I will lose my rankings, and then in a few weeks rank higher than before, which is something that I'm okay with...
#main internet marketing discussion forum #bad #changing #content #drastically #idea
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