How to tap into what's hot in the media...
I recently did a press release for a client who owns a dog waste removal service. It was a funny spoof story that piggy backed off the election coverage. Now the story is kinda going viral all over the Net with the Huffington Post featuring it today lol:
Jim Coniglione, Pro Poop Scooper, Claims Dog Poop Shapes Predict Romney Win (VIDEO)
The next step is to use that HuffPost story to try and get it on television.
You can see the original press release here
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