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#calling #cold
  • Profile picture of the author Alexa Smith
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    Originally Posted by MariseMedia View Post

    My reason for cold calling is pretty simple: when seo agencies and internet marketers hear an an articulate American on the other end of the line, they're more likely to take enough interest to check out your website.
    Please excuse the observation that if your purpose in cold-calling people is to get them to look at your website, then you should (a) have more samples in a more readily available format on the site, (b) write something about prices (not having that - even if it's a little vague - will lose you many inquiries, in my opinion), and (c) your "about me" section certainly isn't going to do you any favors either.

    Originally Posted by MariseMedia View Post

    Oh, and no - humility is not one of my traits
    That's also not necessarily helping you, in my opinion, Pete. Possibly for pure sales copywriting it may not matter too much, if you're offering with it some real evidence of its being justified, but for all the other varied services you're offering, I'd expect it to be considerably more against you than in your favor, on balance.

    On the subject of selling writing services by cold calling, I think you'll find some interesting and relevant discussions in the "High Probability Selling" forum: http://www.highprobsell.com/
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    • Profile picture of the author MariseMedia
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      • Profile picture of the author Alexa Smith
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        Originally Posted by MariseMedia View Post

        The bio makes me chuckle... I know it's far from professional but it's sort of like a line of defense against corporate types. It's my way of saying, "If you don't have a sense of humor, I don't want to do business with you."
        Yes, I understand ... I appreciated it myself, too. But I thought it might put some potential clients off. I'm a great believer in "having something entertaining there", and I completely take your point about the value of that. My thinking was that the "about me" maybe isn't the place for it, though - just because some people, especially having spoken to you first, will arrive at your site thinking something like "Ok, who is this guy, anyway?" and it'll be the first thing they look at. Just my perspective.

        I know from reading comments in Jacques Werth's forum that there are writers who get most of their work through cold-calling, and it's something that can work well, once you have it down to a fine art, and qualify people really quickly and efficiently with something like a 50-word statement followed by a simple "Is this something you'd like to know more about?", and not spending another second with anyone who immediately says something starting "Probably not, because ..." (i.e. screen ruthlessly and don't try to handle objections in the initial conversation).

        Good luck with it!
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  • Profile picture of the author Justin Spencer
    my efforts have yet to translate into an order.
    Hey Marise,

    Your medium for attracting (or, chasing in this case) clients is not the problem. I believe your efforts have turned up sour because of the way you are stating, articulating or communicating your offer.

    Have you clearly defined a risk reversal in your proposition when you are presenting to a client with your telemarketing?

    Do you have a performance guarantee backed by proof or testimonials?

    I'm looking for strategies that actually get you in contact with a prospective client so you can have a chance to let them know how stupid they'd be to turn down a chance to get content written by an experienced professional.
    Try doing other forms of direct advertising.

    Have you considered mail order or magazines?

    -Justin
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  • Profile picture of the author TimHutch34
    I found cold callings good when you are talking to people who already have an interest in what you're selling.

    I only cold call from a double opt in list and the people are somewhat expecting my call and have also made it clear by signing the list that they're interested in buying or at least more info
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    • Profile picture of the author FirstSocialApps
      Originally Posted by TimHutch34 View Post

      I only cold call from a double opt in list and the people are somewhat expecting my call and have also made it clear by signing the list that they're interested in buying or at least more info
      Ummm thats NOT cold calling. Cold calling by definition means that you have had no contact with them before. Hence they are a 'cold' prospect as opposed to a prospect that has all ready been 'warmed up' to your product or service.

      Ok that being said. One of the things I do is own a local firm that prints and distributes a advertising mailer (think valpak). I have 2 girls that do cold calling to set appointments. Here are some of the things I have learned from this:

      1) Your going to have to make a LOT of calls. On average Dawn and Beth make 25 calls per hour each, 8 hours a day, 5 days a week. This is there full time job when we are in the sales phase.
      2) Business owners are busy, often they will set up an appointment and forget that they did. (though they honor it when the sales person shows up), what this means to you is that if your trying to cold call a business owner and get them to your website, they may say the will, but 20min after you hang up there back to work and have forgotten all about you.

      If your goal is to get people to go to your website then cold calling is not a good idea I think. If you goal was to get a face to face with business owners / managers then cold calling will work if you are persistent. Same if your goal was to get an instant sales order.

      It is unlikely that there are enough local business's in the SEO / marketing field for you to do lots of face to faces. What I would do is this:
      Cold call SEO agency's and try to speak to the decision maker (as opposed to the gate keeper) and give them your little pitch. Follow up by sending this person a writing sample / media pack after the call. About 2 weeks after you send out the writing sample do a final follow up either by phone or mail.
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      • Profile picture of the author TimHutch34
        "Ummm thats NOT cold calling. Cold calling by definition means that you have had no contact with them before. Hence they are a 'cold' prospect as opposed to a prospect that has all ready been 'warmed up' to your product or service."

        Alright, my inexperience is showing...I really work at Denny's

        But in my spare time I do contact interested buyers, through phone, email, chat, in person. When you know they're looking for something specific, interested in buying and you can match them up with it, can make for good conversion rates.

        Sorry I acted like I know something about cold calling, sounds like alot of work!
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  • Profile picture of the author Joseph Robinson
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    • Profile picture of the author World Series Time
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      • Profile picture of the author Alexa Smith
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        Originally Posted by World Series Time View Post

        @Alexa Smith: where does forum exist on mentioned website?
        Oooh, I can't find it, now!

        I hope he hasn't taken it away?! :rolleyes:

        It was quite badly attended, I must say. I do remember noticing that some of the sub-forums hadn't had a post for many weeks, and that in that sense it wasn't a great advertisement for the popularity of the book, and I'm wondering now whether he might have decided that, too, and removed it? :rolleyes:

        Another possibility might be that it's now only for purchasers of the book rather than for downloaders of the free first 4 chapters? :confused:

        I don't know ... but I'm sorry if my suggestion above is of no use, after all.
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    • Profile picture of the author MariseMedia
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      • Profile picture of the author Alexa Smith
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        Originally Posted by MariseMedia View Post

        I know the standard in the industry is around 30 cents per word for experienced writers able to write using very specialized language.
        Yes, I'm sure ... or even higher?

        Originally Posted by MariseMedia View Post

        The problem with that kind of writing is that you have to deal with people that think they're better than you because you're writing for them.
        I didn't mind them thinking that, if their money was good. But I hear you.

        Originally Posted by MariseMedia View Post

        I'd rather settle for $25 an article and deal with people that respect me as an equal.
        Sounds fair enough.

        Prices haven't moved a lot. :p

        I started out at $25 per article in 2008 (but quickly increased it). It always seemed to me that the more you charge, the higher is the chance of them coming back for more in future, because they're clients who know what they want the articles for in the first place, and how to use them. (Which, as you'll appreciate, clearly tends to be a whole lot more than the huge turnover of "$10 article" clients do!).

        Good luck!
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  • Profile picture of the author TNTROCKS
    Cold calling is the LEAST effective way to get sales. It is much better to BUILD A LIST and market to the list. For example, I market WEBINARS. I have done probably 400 of them. With your brand you could be a pretty good email marketer. You should gather up names of people through AD SWAPS and trade CLICKS with other internet marketers to build up your OPT-IN database.

    I use WEBINARS to build up my opt-in list...I market a WEBINAR to another persons list. and then often market their webinar to mine!
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  • Profile picture of the author Bruce NewMedia
    I've made a good living as an advertising writer for almost 23 years. I would advise you to print out all of Joseph Robinson's post above and do everything in it. He does a good job of identifying where you are striking out.
    _____
    Bruce
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    • Profile picture of the author World Series Time
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      • Profile picture of the author Joseph Robinson
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  • Profile picture of the author impro42
    The conversion rate will be very low like all cold-calling so you will be playing the numbers game. So if you have the time to do a few thousand calls then go for it. You won't find out much just from doing a few dozen probably. This is why telemarketers have teams of dozens or more telemarketers making hundreds of phone calls a day to make a few sales a piece.
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  • Profile picture of the author 247acheiver
    If your going to venture out into the world of cold calling you really have to have a thick skin imo...

    Just make a mental note at the very start that you are doing a job and to not take anything personally...have the attitude of a professional and take pride in what you are doing, no matter what the product or service.
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  • Profile picture of the author Dlemon
    Did you ever think of outsourcing that? I did with my business...i found the cost per lead wasnt really worth it for me but depending on the business it might be different.

    If you are a really good writter...then write! Why try and be a pitcher when you are a catcher.
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  • Profile picture of the author betterwtveter
    For me i would not cold call unless it is for a very targeted lead source. I say it is just as easy getting the sales online.
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  • Profile picture of the author ebusinesstutor
    Cold calling can work, but I prefer warm calling - where I connect with the person first online and then call.

    I agree with the others that your web site is totally unprepared to turn visitors into customers. It really doesn't show off your best work and it doesn't speak to your target audience. Many writers have this problem - they do better work for their clients than themselves - kind of like the cobbler's children having no shoes!
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  • Profile picture of the author champion510
    If your going to venture out into the world of cold calling you really have to have a thick skin!
    I personally haven't had much luck into it as most people don't want to be bothered by pitch that talks about how I can help redesign your website to make you come up higher on search engines.. I think it is all about timing. If you find someone when they happen to be looking at SEO services or Web Design services and if you provide good , reliable services then yes there is room for growth and success.
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