How should I market a hosting review website?

4 replies
I've created a great hosting review website and I'm trying to brainstorm how I could go about marketing and getting traffic to the site.

Considering the hosting review industry is so competitive I figured SEO and organic traffic might be a bit hard to get as well as expensive.




So I need some ideas on how to get traffic to the site.

I was thinking on buying a whole bunch of signature links and forum advertisements on webmaster sites and just hope for the best?

All ideas are greatly appreciated
#hosting #market #review #website
  • Profile picture of the author Nickolie0990
    coupons are real big on hosting services, have you ever consider using coupon sites like retailmenot.com and others?
    {{ DiscussionBoard.errors[7225934].message }}
    • Profile picture of the author Jeff Henshaw
      I've created a great hosting review website and I'm trying to brainstorm how I could go about marketing and getting traffic to the site.
      Since I have not seen your review site, I can't comment on it. Just be sure that you give genuine and non derisory reviews of the hosts that you review, otherwise you leave yourself open to legal action and potential claims for damages for any host owner that feels that you have mis-represented their company and services.

      So I need some ideas on how to get traffic to the site.
      I was thinking on buying a whole bunch of signature links and forum advertisements on webmaster sites and just hope for the best?
      Have you really thought this project through? I don't think so. If you don't have a strategy/business plan up front, then you are going to flounder. Await the reply's to your post here and meantime do more research of your own, especially on where to find people looking for web hosting.

      When you are confident of being able to reach a targeted audience of people who need web hosting and who can't decide on a particular host, (so remember - find them first) then go and get them, by providing them with your personal and professional hosting reviews.

      Just my thoughts,

      Jeff.
      {{ DiscussionBoard.errors[7226018].message }}
  • Hi Lachlandv,

    This actually works, based on our test results since 2005 - Marketing in heavily trafficked Web forums that specialize in niche relevant topics. The only thing is, just "buying forum sigs and hoping for the best" won't most likely work. What you or your employees/remote assistants/subcontractors need to do in those Web forums is:

    • Establish your reputation as a helpful expert who, from time to time, provides insightful comments, informative threads/posts and pieces of advice that could most likely serve as effective solutions for the relevant problems and needs of other members and lurkers in those Web forums, which they can neither solve nor satisfy on their own. What you're actually doing with this is:

    • Giving them (your target viewers) a preview of the benefits that your site content, products and services can provide. If you share mind-blowing advice, solutions and info in those Web forums, then what more with your:

    =>> Free-for all onsite content? =>> Subscriber-only content? =>> Paid products and service offers? <<=

    You could also develop an extensive how to/tutorial for configuring Web host servers, control panel software (the most widely used ones), useful applications integrated into those control panel systems, etc. Add content for quickly and easily setting up Wordpress (among other popular CMS), making the necessary configurations and customizations to those CMSs and so on (onsite SEO included). Include your affiliate links (or links to your review pages with your affilaite links). Then:

    • Post it as an affiliate digital info product in Amazon, Clickbank, etc. Slap up a 90% or more commission-per-sale percentage to your affiliate product. Also post it as a paid product on your site, then promote both your affiliate signup pages and sales pages in those Web forums. You could get buyer subscribers in your mailing list with this strategy...

    You could also post it as a free download upon mailing list subscription, and just promote it via solo email ads and in paid listings in those Web forums, though you'd get prospect buyers with this strategy. And:

    Keep in mind that a micro niche under your niche is a market that wants to make money online but doesn't have any idea how to start. Yes, newbies. And, one way of making bank with this market is to provide them extensive step-by-step content for making money online (if you aren't making substantial amounts yet with your online ventures, I suggest hiring a reputable expert who knows the ins and outs of making money online, from applied knowledge and experience, to develop these content materials for you). With this material, you can entice them to signup as your affiliates and promote your "Web hosting and Web development" tutorial, site content, products and services, so they can test out the things they learned from your "make money online" tutorial. Once they start making money online, they'd most likely become viral marketers of your "make money online" content...
    Signature
    Need Authority Niche Content? $0.02 / Word. Quick Delivery.
    • Email me HERE. Or drop me a PM!
    {{ DiscussionBoard.errors[7226181].message }}
  • Profile picture of the author Randall Magwood
    "just hope for the best"....?

    Don't hope for the best. Predict your own future. Even though hosting review site maybe competitive, you can still make money with in. I'm confident that i could enter into any niche online and start making money in it within 7 days. Create a daily marketing plan and follow it everyday.
    Signature
    {{ DiscussionBoard.errors[7226740].message }}

Trending Topics