I dont know whether this has been discussed earlier here or not, I just came across this ICANN (Internet Corporation for Assigned Names and Numbers) video and I though this will affect our IM industry heavily.
So sharing this video link:
Overview | ICANN New gTLDs
Summery of this Video:
ICANN developed the New generic Top-Level Domain Program to increase competition and choice by introducing new gTLDs into the Internet's addressing system.
What is a gTLD?
It is an Internet domain name extension such as the familiar .com, .net, or .org. There are 280 ccTLDs but only 22 "generics" in the domain name system right now, but that is all about to change.
That means thare are so many extentions will be available in the future for your domains like example.brand,example.culture,example.home,example .career etc....
What is ICANN?
Better answer is here.
I can image what will be the face of internet after 2 years but can not imagine how big "g" will react because who knows what the next ".thing"?.
So be prepared, lots of challenges ahead for us....