Multiple Products - Trickle or Wait

2 replies
Hello WF,

I have four product ideas that all go in the same niche and will all be "linked" together. I'm currently on the tail end of my first product, probably another week or two and it will be ready to go live.

Let me set the stage for my question:
My first product might talk about fish and briefly talk about blue fish, red fish, and green fish - recommending my other products that go into more detail about the colorful fish.

Now, should I make my fish book live as soon as possible...prior to the other other colorful fish products being ready? And just launch them as they're ready? Or wait till everything is ready and launch it all together?

I'm assuming the answer is - launch it as soon as possible - building a list along the way - and as the other products are ready - hit up the list.

Thanks for your input.
#multiple #products #trickle #wait
  • Profile picture of the author petemcal
    My initial reaction is get the first book published, build an audience and list and you can incrementally release the other books whilst creating a bit of hype.

    Delaying will only slow down your audience/list building potential, and I don't see enough added value from a multi-launch to overcome this.

    Best of luck
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