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Everyone makes mistakes.. sometimes

by Jesse L
2 replies
If you have made a major goof in your SMA, like most of us have, don't feel alone. I especially like Sony's goof.

Source: Social Media Advertising Done Wrong

Sony PSP In 2006, the PSP division of Sony created a fake blog through the ad company Zipotini. It was called "All I want for Xmas is a PSP." The blog had two friends, one with a PSP and one without. The blog went on to say how badly they wanted one, and how others like them should badger their family and friends for one. Unfortunately, consumers saw through the hoax and slammed it. The blog registration information clearly showed Zipotini owned it. Never underestimate your consumers, especially if they are tech savvy. In its apology, Sony said:

"Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. Sony Computer Entertainment America."

Quantas The Australian airways initiated an online competition via its Twitter account @QuantasAirways. Prizes included pajamas and a luxury kit. It stated that #quantasluxury tag must be included in the replies. What was meant to be an exercise in creating further brand interest turned out to be a venting exercise for its customers, who wrote in their worst experiences flying Quantas, much to the airline's dismay.

McDonald's The fast food giant asked people to share stories on Twitter about their fondest memories at McDonalds' restaurants, using #McDStories. Consumers had a very different idea and instead tweeted about their worst experiences with McDonald's food and service. Overall, more than half of the tweets with the hashtag were negative, making it more a "bash-tag."
#makes #mistakes

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