What do you think are the benefits of video marketing?

29 replies
As a growing Internet marketer it is quite natural for an individual to experiment with all sorts of marketing methods. I believe that video marketing is one such method that has the potential to take your product to the targeted audience with precision. Since there many online marketing portals that allow easy incorporation of videos the task also should become easy. Any other benefit of video marketing?
#benefits #marketing #video
  • Profile picture of the author nikomaster
    Images worth a thousand times more than words.
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    • Profile picture of the author prasanth5
      Well said, but you need to embed words in those images at times, right?
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      • Profile picture of the author nikomaster
        Originally Posted by prasanth5 View Post

        Well said, but you need to embed words in those images at times, right?
        I would said, embed emotions on those images. Experienced marketers sell emotions either in words but with far more effect on images in motion.
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    • Profile picture of the author danwood
      Originally Posted by nikomaster View Post

      Images worth a thousand times more than words.


      All in here...a simple stupid and bad quality video can do a miracle, believe me!
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  • Profile picture of the author prasanth5
    Hi sarasweet please don't try to spam the area. You are into a serious discussion. Please don't do it.
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  • Profile picture of the author sciguy40
    If you put some helpful video posts on your blog, it will also improve your bounce rate as interested visitors will spend more time there. Personally I try to post a few videos on my blogs for that reason.
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    • Profile picture of the author Claude Whitacre
      Videos as a media have advantages. You can give a tour of your business, introduce employees, show yourself as a spokesperson to create a relationship in the customer's mind.

      Videos are also great for product presentations and demonstration. these actually bring buyers to your business or website.
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  • Profile picture of the author David Mansfield
    The perceived value of video is very high. Yet it is now relatively easy and cheap to produce. Gone are the days when it cost a small fortune to produce professional looking videos, if you know which software to use and understand how to communicate, video can be a highly effective tool.

    However, video doesn't work for everyone - it's interesting to look at the analytics area on your YouTube account to see exactly who is watching your content!

    I think many people miss a trick with video when they don't re-purpose it for other media. What I mean by that is once you create a video, strip out the audio to create an MP3 / podcast version, transcribe for a text version - it's not just about 'video marketing' but 'holistic marketing'.
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  • Profile picture of the author giljimenez
    64.2 Million people watch video via internet during primetime.
    There are countless benefits to video. #1 is for your personal branding.

    It's ridiculous how fast you can become a superstar with video marketing.

    It seems to hold the highest regard to marketing your product or service.
    I agree with that 100%.

    I have sales today from a video I have had up for 3 years.

    That's saying something.

    Enjoy video marketing! it'll take your business into another stratosphere, my friend!
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    • Profile picture of the author prasanth5
      Originally Posted by giljimenez View Post

      64.2 Million people watch video via internet during primetime.
      There are countless benefits to video. #1 is for your personal branding.

      It's ridiculous how fast you can become a superstar with video marketing.

      It seems to hold the highest regard to marketing your product or service.
      I agree with that 100%.

      I have sales today from a video I have had up for 3 years.

      That's saying something.

      Enjoy video marketing! it'll take your business into another stratosphere, my friend!

      Wow, to generate sales from a video created three years back is really encouraging indeed!
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  • Profile picture of the author nitesh
    There are many benefits
    Video marketing will increase the time that a user spends on a site.
    Increase of time will also bring down the bounce rate so again it is good.
    Future is of Video marketing so you can secure your future only if you have too many videos floating in the internet world and each is marketed well.
    If you search the Google with any keywords then the results on the top ten pages include youtube links more than the links of any other sites so if you have too many videos in different URL including the maximum in Youtube then the probability of appearing in the top pages of Google will increase.
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  • Profile picture of the author prasanth5
    Yes, there is a YouTube video on every topic under the sun. At the same time there are many videos that have not received many hits or views for that matter. That may be due to pure promotion techniques.
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  • Profile picture of the author Steve Moore
    Video is definitely beneficial in internet marketing, but I do agree with many warriors who have commented. The quality needs to be up to par and with all of the great technology out there, that is certainly more attainable than ever.

    I do believe that with video, you can go above and beyond in your tutorials and courses. You can add those visual steps that would take paragraphs to explain in just writing.

    Video may not be for everyone, but I think it is certainly beneficial for most.
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  • Profile picture of the author celente
    what I havenet seen in here is TESTING.

    why not TEST...all it will take is some of your time.

    But in all our testing VIDEO out pulls and gets better conversions. Just sayin'
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  • Profile picture of the author DollarSignDaily
    It is a lot easy for people to pay attention and stay focused on a topic if it is a visual experience rather then reading about it yourself.
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  • Profile picture of the author Michael Ten
    You can gain more traffic and potentially monetize the videos.
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    • Profile picture of the author prasanth5
      Originally Posted by Michael Ten View Post

      You can gain more traffic and potentially monetize the videos.
      Can you be more specific about monetizing the videos? It seems to be a good idea though. Are there sites that allow you to monetize your videos?
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  • Profile picture of the author prejushya
    That's the difference between Movies and newspapers. Every one enjoys a movie, while newspapers are still restricted to a particular group who are aggressive and have the thirst for knowledge.

    Marketing by means of video remains of updated quality at least for a particular period of time compared to other means. It saves money, time and labor. A well set video tape goes viral the very second it enters the web, while you sit relaxed at your office desk or house or vacation spot.
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  • Profile picture of the author RobertaKent
    video marketing is best for story telling and if you want to lanuch a new product or project that can use drip marketing!! go for a video series!!
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  • Profile picture of the author tjaysen70
    yeah with video marketing, people tend to stay on your site longer, and are engaged longer than with reading a sales page. The viewer will also be more willing to share a video if they like it.
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  • Profile picture of the author areoo
    First of all when you say video marketing, i assume on youtube(platform)
    It is the 3rd biggest site on the internet. does that answer your question?
    It is a great source to get tons and tons of endless traffic. so video marketing beneficial?? hellyes!!!!!
    Drive traffic to your offer/site like crazy if you video goes viral. Else you still can expect a respected amount of traffic to your site.
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  • Profile picture of the author Monetex Marketing
    If you are using a video sales page, then your product will be more attractive and it will look like you have put more time,money and effort towards it. If the video has autoplay function then it will create a certain "WOW" emotion and you will concentrate on the video.

    These are just some benefits that I see
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    • Profile picture of the author Alexa Smith
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      Video marketing, and especially video-marketing-related services, are something you can promote to internet marketers in the knowledge that only a tiny proportion will actually split-test it adequately and properly, in their own businesses. The overwhelming majority will rely on the fact that "everyone's getting into it because it works", and that "all this stuff must have been split-tested and proven, over and over again, otherwise people wouldn't be using it, would they?". As is true for several other things in internet marketing, most of the potential market for these services has already decided that "it must work", and you don't even have to prove anything much to them. That's a huge benefit. It could even be designed to appeal specifically to people who used to sell "auto-submitters"/"bots"/"spam-machines"/"spinners" and related services of various kinds, but are finding that market not too healthy, these days, after their customers have had so many sites de-indexed or heavily penalized. I think moving into the promotion of video-marketing-related services is perhaps a logical and attractive career-development plan, for some of them.
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  • Profile picture of the author senkcity
    Nowadays you can make very professional videos with applications that come pre-installed on basically any computer. iMovie especially for macs. It gives your company an extremely high value image very quickly.

    Its much easier to watch a video than to read about it. Hence why people rather watch a movie vs. read a book.
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  • Profile picture of the author aizaku
    it should be part of every site from here on out.

    you should test it out. I think you will be pleasantly surprised
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  • Profile picture of the author IPSOFACTO
    Videos are a great to communicate your products and ideas but your video need to be visually exciting. If you're just going to shoot a video of yourself talking all the time with no visual stimulation whatsoever your video won't have a lot of success.

    Video success = High energy + Lots of visual stimulation.
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  • Profile picture of the author betterwtveter
    I use videos all of the time and they work as long as you teach people. Me me most videos I make are how to videos and business reviews.
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  • Profile picture of the author Adamw
    One benefit has got to be that Google owns YouTube. They certainly put a lot of YouTube videos in the search results pages now days!
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  • Profile picture of the author gothilda
    Well first off all video marketing works amazing!! Because it uses all peoples senses (hope i wrote that ok) !!! It is VISUAL you can make great and beautifull short video's!!! The biggest plus i think with video marketing is The music in the video's!!! I always take time to choose the right music for my youtube video's!! You can have sometimes a simple video with some short anouncment phrases and some simple pics! but with a kick ass music!!! and it still makes people click that link in your description!
    I think video marketing is amazing!!

    greetings gothilda
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