I stay subscribed to these lists just for market research purposes and I usually delete my emails on a daily basis. But to see 10 days worth of email all at once and all the same people promoting the same products one after another, it made me feel quite sick to be a part of it all.
I very rarely promote other products just because I am of the opinion that constantly promoting products to your list does NOT help them get closer to their desired outcome. We all know that as marketers yet plenty choose to keep on promoting every new tool and product that hits the market.
But that's their own choice to make.
I for one would like to see our market as a whole turn over a fresh new leaf in the new year. Right now it's getting crazy. It almost feels like we are building up to some big explosion. I don't know how much longer this can truly keep going on. All you need to do is take a look at some of the launch calendars and you will literally see 3-4 new products planning to launch every single day right up to the end of this year... and even into the new year. At the beginning of this year you would be lucky to see 1 maybe two new products every few days.
Where is this all heading? When will this stop? Can this industry continue to keep on going down the path it currently is? The gap between the number of vendors and the number of customers in this industry seems to be getting smaller and smaller every single day.
I for one plan to make a lot of changes in the new year. I think the industry is now at a point where if you don't treat people like numbers on a spreadsheet, you really have a great opportunity to rise above and stick out from all the others doing the same old thing over and over.
So what are your marketing goals for 2013?
What changes do you plan to make?