New member, a web developer, needing advice

by dustyb
7 replies
Hi all,

I've been browsing WF for many weeks now, on and off, but I now feel it's time to make my plan and get to work.

I'm a web developer, and have been building sites for companies for 12+ years. I have been working freelance for about a year, but I'm coming to the conclusion that there are more profitable ways to make money online rather than building sites for others, in a market full of competition, in an industry where the costs of building websites are decreasing all the time.

My freelancing is on a full time basis and I need to make enough to support a family of 5 and a mortgage, so I'm serious about putting in the work. I figure I'm in a good position at the moment: I have the skills to build sites quickly, I know WordPress like the back of my hand, I run my own web server for client sites, and I have a reasonably good knowledge of SEO, PPC and copywriting.

As many people have advised in other threads, I'm going to make a plan and stick to one channel, and refine it until I turn a profit. My problem is, I don't know which channel to plough my efforts into:
  • Affiliate marketing - create content to build an audience/list, in order to sell to. Possibly create my own content in a given niche to sell through e.g. clickbank
  • Drop shipping - find a good, under served product/niche, with a supplier to handle fulfilment, then build an ecomm site to drive sales
  • Local lead generation - sites to capture leads for local businesses, using CPC/organic to outperform the suppliers themselves, then sell them the leads
  • Longtail content - possibly use freely available data to auto-generate content, and rely on quantity of visitors in the longtail, monetise through adsense/affiliates

The quantity of info and advice on here is overwhelming, and there are some great 'all-in-one' threads, but some of those posts may be a little old now, and I know the landscape can change quite quickly, particularly with Google's algo changes etc.

My question for you kind helpful folk is this - which of the above channels is likely to be most profitable. I'd particularly like to hear advice from people who have tried more than one for a sustained period of time e.g. I tried X, Y and Z, but X made no money, Y is too competitive, but now I'm killing it with Z.

Thanks in advance, and I hope I may be able to return the advice where I can now I'm a fully-fledged WF member
#advice #approach #channel #developer #member #methods #needing #plan #tactics #web
  • Profile picture of the author helisell
    My suggestion would be none of the above.

    If you know wordpress like the back of your hand then I would suggest you think about creating your own product around that.

    I would put together an info video and give it away here. Collect some email addresses than start to survey your subscribers about what they really want in a wordpress tutorial style product. There are people doing this but, if you get close communication going with people and tailor your product around what 'they' tell you they want...you will be doing what almost nobody else does and you'll end up with a super desirable product.

    This may seem like a longer term way of making money but it actually tends to produce income much more quickly.

    You can PM me if you want a quick chat for some guidance.

    I've made my living this way (in a different niche) for the last 7 years.

    Good luck
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    • Profile picture of the author nerdy88
      Hello

      It seems like you have a lot of options going for you. But I wish i had your skill to build websites in the flash of an eye and then I would probably try all the above in a given time frame. The beauty of online marketing is that its an easy set up that you can walk away from after all things are in order and you still make money while you sleep, that is the appeal that is giving internet marketing this strong get-rich-quick buzz!!!!!
      I have tried a couple of the methods you stated. I think that drop-shipping can be a good venture if you have the resources to meet the need of the clients. You will have to work hard at what you want to do.
      I do affiliate marketing. It is harder than I initially imagined but the results you get are really up to you. You have to find the best one that works for you and concentrate on that. The problem with most marketers is that they are still thinking like consumers and neglecting the one thing that makes money online that is PUBLISHING. I know a lot of publishing secrets and that is the way to get your content out there for whatever way you choose to make money.
      When you publish and market you will find clients ready to pounce on the wants and needs that you sell them.
      SO find the desire you hope to satisfy and bombs away!!!!! Make what you have appealing. I choose affiliate marketing!!!!!!!!!:rolleyes:
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      • Profile picture of the author nerdy88
        yeaah! work hard at it
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        • Profile picture of the author dustyb
          Hi all - does anyone else have any advice on the best approach to start with?

          Also, off-topic, but how do you thank people for their posts? Where you see the 'The Following User Says Thank You...' - I'm not seeing any button/icon for this - do you have to have posted a minimum number of times to be able to thank people?
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  • Profile picture of the author John Romaine
    Originally Posted by dustyb View Post

    I'm a web developer, and have been building sites for companies for 12+ years.
    Having the skills to develop websites means little in this industry. Im not kidding. Most of the big name marketers wouldnt know HTML if it bit them on the arse - and guess what? They don't want to know. When first starting out - I too made the assumption that by having over 10 years worth of web design experience that making money online would be a walk in the park. Man, how wrong I was.

    Originally Posted by dustyb View Post

    I have been working freelance for about a year, but I'm coming to the conclusion that there are more profitable ways to make money online rather than building sites for others, in a market full of competition, in an industry where the costs of building websites are decreasing all the time.
    Building websites for clients can be highly profitable if ...

    1. You're outsourcing.
    2. Your business model is scalable
    3. You understand the importance of onselling related services/products to your customers

    Building websites for clients sucks, if...

    1. You're doing all of the work
    2. Your business model is NOT scalable
    3. You're just building websites and offering nothing else.

    Originally Posted by dustyb View Post

    My freelancing is on a full time basis and I need to make enough to support a family of 5 and a mortgage, so I'm serious about putting in the work. I figure I'm in a good position at the moment: I have the skills to build sites quickly, I know WordPress like the back of my hand, I run my own web server for client sites, and I have a reasonably good knowledge of SEO, PPC and copywriting.
    Some of these skills will help, but in all honesty, you'd be foolish to ditch what is obviously making you money now, in hope that you'll somehow start making money by venturing into something that you've probably got a LOT to learn about. Im not suggesting you'll fail, all I'm saying is - keep it real. So many people read fancy sales letters and see Clickbank screenshots and get stars in their eyes.

    Originally Posted by dustyb View Post

    As many people have advised in other threads, I'm going to make a plan and stick to one channel, and refine it until I turn a profit.
    This is the smartest thing you've said in this post. I HIGHLY ADVISE you to do ONE THING. Choose a market, know exactly who your customer is, and know exactly how you can serve your customers needs.

    Originally Posted by dustyb View Post

    My problem is, I don't know which channel to plough my efforts into:
    • Affiliate marketing - create content to build an audience/list, in order to sell to. Possibly create my own content in a given niche to sell through e.g. clickbank
    • Drop shipping - find a good, under served product/niche, with a supplier to handle fulfilment, then build an ecomm site to drive sales
    • Local lead generation - sites to capture leads for local businesses, using CPC/organic to outperform the suppliers themselves, then sell them the leads
    • Longtail content - possibly use freely available data to auto-generate content, and rely on quantity of visitors in the longtail, monetise through adsense/affiliates
    Im a bit lost with this approach. You can be working within one market and apply ALL of these strategies.

    Originally Posted by dustyb View Post

    The quantity of info and advice on here is overwhelming, and there are some great 'all-in-one' threads
    There's also a lot of crap.

    Originally Posted by dustyb View Post

    My question for you kind helpful folk is this - which of the above channels is likely to be most profitable.
    Ive got a problem with the way you've worded that question. Chasing money never works. A much better question would be ....

    1. What am I really knowledgeable in?
    2. How can I use that knowledge to help people?
    3. Is there demand?

    ...etc etc.


    Originally Posted by dustyb View Post

    I'd particularly like to hear advice from people who have tried more than one for a sustained period of time e.g. I tried X, Y and Z, but X made no money, Y is too competitive, but now I'm killing it with Z.
    The best advice I can give you is ...

    GET A MENTOR.
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  • Profile picture of the author dustyb
    @helisell
    Thanks for your feedback - that's an interesting approach, and one I hadn't thought of. I clicked through to your site and watched your short video - I found that useful too - good clear, short advice, and an engaging style with the whiteboard rather than the usual talking head! Thanks for the offer of guidance, I may take you up on that at some point.

    @nerdy88 thanks for your input too - it seems affiliate marketing in one guise or another seems to be very popular, best of luck with your ventures too

    @John Romaine that's a comprehensive reply, thanks for taking the time. I'm under no illusion that IM is a walk in the park, nor do I plan to give up the freelancing work - my goal is to work on creating supplementary income.

    Im a bit lost with this approach. You can be working within one market and apply ALL of these strategies.
    Good point - depending on the market I guess. My aim initially is to not spread myself too thin, so I'll be focussing on perhaps just one of these initially.

    Chasing money never works
    Isn't that what we're all doing, when it comes down to it?

    1. What am I really knowledgeable in?
    2. How can I use that knowledge to help people?
    3. Is there demand?
    All good points, thanks again for your input
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  • Profile picture of the author NVWebsites
    Since you have so much experience in web development you might want to stick with that, but add UML so you build custom large scale solutions that demand a higher pay.

    For your marketing efforts, the money is in the list; drive people to a landing page and increase your conversion rates over time.
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