SEO Experts... can you explain?

by Mike Hill 5 replies
Hey Warrior SEO experts,

Can you explain to me the term "Silo" or "Siloing" as far as optimizing Word Press goes, or point me to a resource that can explain this...

Much appreciated!

Mike Hill
#main internet marketing discussion forum #experts #explain #seo
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  • Profile picture of the author thegamecat
    The silo model is now a few years old now but it's still highly relevant.
    Silos exist to focus all the importance of internal pages back up to the homepage using this strategy.

    In short the premise is a site has several key top level subject areas for example:

    Ebooks Videos 1on1 Tutoring


    So your website structure would reflect that.

    www.yourdomain.com links to
    www.yourdomain.com/Ebooks
    www.yourdomain.com/Videos
    www.yourdomain.com/1on1Tutoring

    inside each "silo" you put the relevant content so

    www.yourdomain.com/Ebooks/book1
    www.yourdomain.com/Ebooks/book2
    www.yourdomain.com/Ebooks/book3
    www.yourdomain.com/Videos/vid1
    www.yourdomain.com/Videos/vid2
    www.yourdomain.com/Videos/vid3
    etc

    At the top and bottom of each page you have links back to the top level silos, and context sensitive side navs.

    Example

    home ebooks videos 1on1tutoring


    book1
    book2 CONTENT
    book3

    home ebooks videos 1on1tutoring
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    Flying

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  • Profile picture of the author Manuel Viloria
    It's all about organizing your WordPress posts in a neat, arranged by
    a librarian, kind of structure.

    You might consider using this Permalink structure in WordPress:

    /%category%/%postname%/

    ...and remember to file each post under one category only.

    (If your WP blog has been up for quite some time now, please
    don't just rush off and change your permalink structure. Otherwise,
    your posts which are already listed in Google will return errors.

    Unless you make use of a Permalink Redirect plugin. Then again, I
    prefer to just start a new blog if we're talking about using a
    different kind of permalink structure.)

    The silo structure works in WP blogs if you can commit to publishing
    at least 5 posts per category.

    Other tweaks are needed so that individual posts do not inadvertently
    show links to posts in other categories. Yes, that means getting rid of
    the "Recent Posts" section in the sidebar, particularly if you're the kind
    of blogger who writes posts covering different categories one after the other.

    I still haven't experimented, however, with what happens if you publish a
    Page that has the same name as a Category. For example, if you have a
    category called Dogs (which can be found in www.example.com/category/dogs)
    what happens if you publish a page called Dogs? (www.example.com/dogs)?

    Some people have decided NOT to use categories in their WP silo structure
    project, and instead opted to just use Pages and sub-pages all the way.

    They would create a page such as Dogs, for example, and then create sub-pages
    which list "Dogs" as the parent page:

    www.example.com/dogs/greyhound/
    www.example.com/dogs/beagle/

    ...and then create even more sub-sub pages:

    http://www.example.com/dogs/greyhoun...training-tips/

    Others combine both the blog post and blog page approach, where
    they publish short Posts (properly categorized), which point to the
    blog Pages. They do this because their blog search button tends to
    search through Posts only, and not through Pages.

    (Although there are plugins that allow your visitors to search through
    Posts, Pages, and even Comments.)

    In a nutshell, siloing basically means you create an Outline of topics,
    and then organize unique articles under each topic (no duplication allowed),
    where each article is assigned or filed under one and only one topic.

    I hope that helps!

    Kind regards,
    Manuel Viloria
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    >> Get More Traffic Now www.ManuelViloria.com <<
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    • Profile picture of the author Mike Hill
      Thanks you guys for your detailed explanations ... both very helpful indeed.

      Mike Hill
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      • Profile picture of the author ztrek
        There is a WP Plugin called search everything or something like that.....So when your users use the WP search on your blog it searches through both posts and pages.
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