Do You Send Text-Only or HTML Emails?

danwood

13 years ago

It depends, usually i mix it

Thanks

Signature

3123 Subscribers for FREE?!

{{ DiscussionBoard.errors[7244761].message }}

Shaun OReilly

13 years ago

For most of my marketing e-mails, I send BOTH HTML
and Plain Text versions of the message.

That way, the subscriber can receive the e-mail in the
format suited to the device they're using.

However, with my HTML e-mails I keep images to a
minimum and use formatting only for emphasis.

I like HTML messages because of the ability to track
open rates etc, and also getting higher click-through-
rates by using action words in the anchor text of links
in the message.

Dedicated to mutual success,

Shaun

[ 2 ] Thanks
1 reply

Signature

.

{{ DiscussionBoard.errors[7244766].message }}

thebitbotdotcom

13 years ago

Originally Posted by Shaun OReilly

For most of my marketing e-mails, I send BOTH HTML
and Plain Text versions of the message.

That way, the subscriber can receive the e-mail in the
format suited to the device they're using.

However, with my HTML e-mails I keep images to a
minimum and use formatting only for emphasis.

I like HTML messages because of the ability to track
open rates etc, and also getting higher click-through-
rates by using action words in the anchor text of links
in the message.

Dedicated to mutual success,

Shaun

I have been doing some live human testing lately, watching people open my emails and comment on TXT vs HTML and I have been hearing more positive comments about a nice corporate-looking outlay...

Some have even said that they look more trustworthy...???

Thanks
1 reply

Signature

Do Your Copywriting Skills Suck?

Let Us Help You Develop Your Writing Skills!

Submit Guest Posts With [ TheBitBot.Com ]

{{ DiscussionBoard.errors[7244828].message }}

Shaun OReilly

13 years ago

Originally Posted by thebitbotdotcom

I have been hearing more positive comments about a nice corporate-looking outlay...

Some have even said that they look more trustworthy...???

You could test the presentation and layout of your
own e-mails to see what works best for you and
your list.

I prefer to keep a more personal-looking layout
that at first blush looks like a standard e-mail.

I want to focus to be one the words in the e-mail
- not the layout or graphics.

Dedicated to mutual success,

Shaun

[ 1 ] Thanks
1 reply

Signature

.

{{ DiscussionBoard.errors[7244844].message }}

thebitbotdotcom

13 years ago

Originally Posted by Shaun OReilly

You could test the presentation and layout of your
own e-mails to see what works best for you and
your list.

I prefer to keep a more personal-looking layout
that at first blush looks like a standard e-mail.

I want to focus to be one the words in the e-mail
- not the layout or graphics.

Dedicated to mutual success,

Shaun

Agreed. I am finding that there are so many levels of impression and interaction with this that it is going to be an indefinitely ongoing process.

Additionally, I can see that as lists slowly turn over naturally and depending on the virtual environment that they were built in, what works now may not work later and vice versa...

Thanks

Signature

Do Your Copywriting Skills Suck?

Let Us Help You Develop Your Writing Skills!

Submit Guest Posts With [ TheBitBot.Com ]

{{ DiscussionBoard.errors[7244893].message }}

Harry Nguyen

13 years ago

Just do both, it doesn't kill lol. Copy and Paste! But, not everybody will see the images so you'' have to just put text, keep in mind that there are people with really old computers.

Thanks

{{ DiscussionBoard.errors[7245054].message }}

Michael Oksa

13 years ago

I send out both. My HTML messages are all text, but I like to be able to set the font and highlight pieces of text (bold, italics).

It seems like you are on the right path and that testing and tracking will be an ongoing part of your process.

All the best,
Michael

Thanks

Signature

"Ich bin en fuego!"

{{ DiscussionBoard.errors[7245150].message }}

Internet_Corporation

13 years ago

To be industry correct and reach maximum delivery rates you should send both.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[7245219].message }}

sabluuk 13 years ago

I do not use layout other then a div for the width.
Why is simple. If I mail a friend of mine, i also do not create a layout for it and I want people on my list to eventually see me as their friend.
- Thanks
Signature

â€œFINALLY! No more Paying For Products That Don't Deliver Results!
Get Everything You Need To Know To Start A Wildly Successful Home-Based Internet Business!â€
{{ DiscussionBoard.errors[7247588].message }}

bertosio

13 years ago

I use aweber so when i send a html email it automaticaly converts it into a text email to send to users who are reading via something that does not except html.

Even though i never send fancy emails and the most i ever do using html is just bolding headlines etc

Thanks

Signature

Used Narrowboats For Sale

{{ DiscussionBoard.errors[7247642].message }}

Yadira Barbosa

13 years ago

You must to try both and compare your clicks from each format.

I notice that I receive more clicks on plain .txt because they reach the inbox, in html some messages goes directly to spam.

How I know? Im my own subscriber with different free accounts: yahoo, hotmail, gmail and test if they reach the inbox or not.

But as Michael Oksa says,, I like to change fonts, use bolds and write good "click me" messages on the links instead the plain aweber tracking code.

Thanks

Signature

FREE Amazing Sales Funnel Software

List Building Made Easy

{{ DiscussionBoard.errors[7247867].message }}

Khai Lay

13 years ago

Originally Posted by thebitbotdotcom

Just curious as to everyone's opinion on this...

I used to send only text emails, but I have discovered months ago from testing that:

HTML emails with text gives me just as good open rates and click rates, perhaps even better than pure text emails.

I also found that HTML text emails are much less likely to end up in my Outlook or Gmail spam folder.

Now I always use HTML text emails, with the additional backup pure text email of course.

Khai

Thanks

{{ DiscussionBoard.errors[7247923].message }}

IMSince2003

13 years ago

I've been using Aweber's block html editor and I use simple headers and paragraphs. They look really nice and I'm very happy with them. I will also be tracking to see which works out better. After all, it does not matter what I think, it matters what my customer thinks.

Thanks

Signature

BIG COACHING RESULTS WITHOUT THE BIG FEES! INTRODUCING FLEX-COACHING! YOU ARE IN THE DRIVER'S SEAT! GET COACHING WHEN YOU NEED IT, AS MUCH AS YOU NEED! NO LONG TERM COMMITMENTS OR SUBSCRIPTION FEES!

{{ DiscussionBoard.errors[7247931].message }}

gjohansson1

13 years ago

I definitely send both types, but if I am sending from my phone the GetResponse app only allows to send plain text messages.

The only issue with the GR app is that it doesn't track clicks, so I do that manually. I need my own damn computer haha sharing one is not fun.

Thanks

Signature

Busy Dad Reveals The Simple Yet Effective Fat Loss Secrets He Used To Lose 30lbs In 8 Months As A Complete Beginner

{{ DiscussionBoard.errors[7247941].message }}

rmolina88

13 years ago

getresponse forces you to send both, so I do.

Thanks

{{ DiscussionBoard.errors[7248015].message }}

Kinaesthic

13 years ago

HTML emails, look more pretty.

Thanks

{{ DiscussionBoard.errors[7248203].message }}

paul nicholls

13 years ago

I personally just send html emails now

Everything works fine for me

I usually create my emails in the text format though first and then cut and paste the message
into the html field

Paul

Thanks

Signature

FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year

{{ DiscussionBoard.errors[7250712].message }}

queenbuzzy

13 years ago

I send the HTML, then I post on my website. In the text version, I just put a link to the post on my website...that way, I get more traffic and they can see all the purty pictures.

Thanks

Signature

WorkatHomeFAQ.com

{{ DiscussionBoard.errors[7253083].message }}

Do You Send Text-Only or HTML Emails?

Trending Topics

Brian Wilson Of The Beach Boys Dies

Trouble with wordpress articles showing on phones.

Speech Therapist trying to sell PDFs - not working - what to do?

How did he survive the plane crash??

Led Zeppelin... simply the best !!