Kindle Select Fail...

I'm hoping that I can gain some insight as to why I didn't achieve my goal for my Kindle book and what I can do to improve for next time.

Here's my situation:

I ran a 2-day Kindle Select promotion of my Kindle book that's in the 'get nice abs' niche and I received 314 free downloads of my Kindle book without any additional promotion.

However, I wanted to get sign-ups for my live webinar event that I mentioned in the beginning and the back of the book; I didn't get even 1 sign-up and according to my tracking not 1 person visited the sign-up page.

I didn't expect this to necessarily be a home run but I at least expected that there would be a few people that at least would visit the sign-up page, and if they had visited the page then I could chalk it up to the fact that the sign-up page sucked...

There's the possibility that people may not have liked my book but if that were the case wouldn't they have left me some negative reviews? But as it stands I don't have 1 review...positive or negative...

Plus I had 2 people from the WF say that it was actually a pretty good and thorough book on the subject.

I'm thinking it could maybe be my call-to-action wasn't strong enough and/or prominent enough in my Kindle book?

I had my call-to-action at the very beginning of the book right after the copyright information and just before the disclaimer...and then I had the call-to-action again at the very end of the book.

This was the call to action at the beginning of the book:

Unfortunately after the formatting was completed by someone on Fiverr the link to my sign-up page was on the next page as opposed to being on the same page as the call-to-action.

My call-to-action at the very end was:

I'm certain my call-to-action could've been A LOT better in both cases but I figured I'd at least get people to visit the sign-up page :confused:

So my questions are:

1. Is it possible that people were downloading my Kindle book for free and just not reading it, and if so, is there a way to get them to actually read it?

2. My Kindle book is 100 pages long so should I try to have the call-to-action throughout the book as a reminder to sign-up for my live event since the book isn't really all that short?

3. Do I need to seriously improve my call-to-action, and if so, how do I improve it?

My Kindle book is about getting nice, toned abs but in the book I explain how the person has to not only get there weight down but more importantly their body fat percentage down.

I give a very detailed meal plan in the book and a workout plan...could I be providing TOO much information?

Looking at this a bit more closely it could be that my call-to-action doesn't match up all that well with the content in my Kindle book and that what I'm offering doesn't match up well enough with the readers?

But in the book I explained how important diet was to getting great abs and that you had to reduce your body fat before you could even BEGIN to see your abs...and although I included a diet plan in the book I want to promote a detox plan in my webinar that will jump start their body fat loss...not certain if that's a match for this market however....

So any advice/input about what I could do for the next time I run a free promo on this Kindle book would be greatly appreciated...

I apologize for the length AND rambling quality of this post but I was typing my thoughts and questions as they came to me .