Here's my situation:
I ran a 2-day Kindle Select promotion of my Kindle book that's in the 'get nice abs' niche and I received 314 free downloads of my Kindle book without any additional promotion.
However, I wanted to get sign-ups for my live webinar event that I mentioned in the beginning and the back of the book; I didn't get even 1 sign-up and according to my tracking not 1 person visited the sign-up page.
I didn't expect this to necessarily be a home run but I at least expected that there would be a few people that at least would visit the sign-up page, and if they had visited the page then I could chalk it up to the fact that the sign-up page sucked...
There's the possibility that people may not have liked my book but if that were the case wouldn't they have left me some negative reviews? But as it stands I don't have 1 review...positive or negative...
Plus I had 2 people from the WF say that it was actually a pretty good and thorough book on the subject.
I'm thinking it could maybe be my call-to-action wasn't strong enough and/or prominent enough in my Kindle book?
I had my call-to-action at the very beginning of the book right after the copyright information and just before the disclaimer...and then I had the call-to-action again at the very end of the book.
This was the call to action at the beginning of the book:
If you follow this guide you WILL get 'crazy sexy abs' but it may |
take awhile so why not jump start your way to getting 'crazy
sexy abs' by EASILY losing 5lbs in 7 days!
Sign up for a FREE live online event to learn how YOU can
EASILY lose 5lbs in 7 days by visiting:
My call-to-action at the very end was:
For those who are SERIOUS about getting off to a GOOD start to losing |
weight, having more energy, kicking your food addictions, and looking
and feeling GREAT all at the same time sign up for the FREE online
event by visiting the website below:
So my questions are:
1. Is it possible that people were downloading my Kindle book for free and just not reading it, and if so, is there a way to get them to actually read it?
2. My Kindle book is 100 pages long so should I try to have the call-to-action throughout the book as a reminder to sign-up for my live event since the book isn't really all that short?
3. Do I need to seriously improve my call-to-action, and if so, how do I improve it?
My Kindle book is about getting nice, toned abs but in the book I explain how the person has to not only get there weight down but more importantly their body fat percentage down.
I give a very detailed meal plan in the book and a workout plan...could I be providing TOO much information?
Looking at this a bit more closely it could be that my call-to-action doesn't match up all that well with the content in my Kindle book and that what I'm offering doesn't match up well enough with the readers?
But in the book I explained how important diet was to getting great abs and that you had to reduce your body fat before you could even BEGIN to see your abs...and although I included a diet plan in the book I want to promote a detox plan in my webinar that will jump start their body fat loss...not certain if that's a match for this market however....
So any advice/input about what I could do for the next time I run a free promo on this Kindle book would be greatly appreciated...
I apologize for the length AND rambling quality of this post but I was typing my thoughts and questions as they came to me .