Shoud I try Guest Blogging instead of Article Syndication?

28 replies
Hello,

It's been two months, I have only 150 (confirmed optin) subscribers and I made only $120. I personally feel that my follow up emails are good because I am still getting more than 50 percent open rates on my 18th (latest) follow-up email.

The other thing which I should also mention is that, my blog is recieving more than 300 unique visitors.

Now, the problem is that, only 2 to 3 people subscribe per day. This speed is very slow. I want more subscribers, because my follow-up emails are producing good results.

It's getting tough for me to find syndication partners. Right now, I have only 4 authentic syndication partners. All the other blogs/websites who syndicate my content are not valuable.

Now, what do you suggest? Should I start Guest Blogging? Will it bring immense amount of valuable subscribers?

I am feeling like I am just few steps far from the success. Your answers would be very valuable to me. Please advice what should I do.

Thank You!
#article #blogging #guest #shoud #syndication
  • Profile picture of the author crissie
    It's a lot of work but I had great results from guest blogging. Some ended up being well-placed in the SE's and to this day I et visitors from posts I wrote 2 years ago. But it IS a lot of work. Good luck to you.
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  • Profile picture of the author samjaynz
    I would definitely suggest going down the guest blogging route; I've always had a great deal of success with guest blogging and have found it a very nice way of building your brand, your traffic, and your links.
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  • Profile picture of the author thebitbotdotcom
    Why not do both:

    Monday - Guest post
    Tuesday - Article for syndication
    Wednesday - Guest post
    Thursday - Article for syndication
    Friday - Blog comments

    Modify as you see winners emerge
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    • Profile picture of the author ProAffiliate01
      This sounds like a good plan-varying the approach. I like it. BTW, the starter of this thread at least made some monetary progress. That's encouraging to me.
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  • Profile picture of the author Jon Patrick
    If you have the time, you should try and do both. You shouldn't have to choose between doing one or the other.
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  • Profile picture of the author Jay Campbell
    Originally Posted by Chris Lengley View Post

    Hello,

    It's been two months, I have only 150 (confirmed optin) subscribers and I made only $120. I personally feel that my follow up emails are good because I am still getting more than 50 percent open rates on my 18th (latest) follow-up email.

    The other thing which I should also mention is that, my blog is recieving more than 300 unique visitors.

    Now, the problem is that, only 2 to 3 people subscribe per day. This speed is very slow. I want more subscribers, because my follow-up emails are producing good results.

    It's getting tough for me to find syndication partners. Right now, I have only 4 authentic syndication partners. All the other blogs/websites who syndicate my content are not valuable.

    Now, what do you suggest? Should I start Guest Blogging? Will it bring immense amount of valuable subscribers?

    I am feeling like I am just few steps far from the success. Your answers would be very valuable to me. Please advice what should I do.

    Thank You!
    It looks like you are off to a really nice start. At 2 months in and you have an 18 email autoresponder sequence then you are really ahead of the curve in my opinion. It sounds like the content must be engaging because you are still getting opens and making sales.

    If you are getting 300 visitors and only 3 subs then a suggestion is to focus on increasing your optin conversions. If you can enhance your optin offer or maybe even just try some split testing with different colors or words it could make a difference. If you doubled your optin conversions then subs would go up even on the same traffic. That is where real gold is at. Many don't like them here, but even trying a popup or a squeeze page to get the optin could be worth split testing since you have enough traffic to get some decent results for comparison.

    As to your exact question though, I echo some others comments. Go ahead and try adding it to the mix. What you are doing now seems to be working, but guest blogging could increase the traffic even more. Combined with better optin rates you could be doing even better over all than before.
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  • Profile picture of the author Randall Magwood
    I would do guest blogging. Also your opt-in rate is incredibly low. You're at around 1% conversion rate. What is your website?
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  • Profile picture of the author Joseph Robinson
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    • Profile picture of the author Chris Lengley
      Originally Posted by Joseph Robinson View Post

      You seem unhappy with the amount of money that you have been making, then say that your emails are producing "good results". Obviously not if they are not leading to the action that you want taken. Getting your email opened means nothing.

      So which statement are you standing behind: the first or the second?
      I can be wrong. But, I said this because within one month I made around $120 with 150 subscribers. I felt that maybe the subscribers are valuable.

      The problem I am facing is that the opt-in rate is very low. And, it's getting tough for me to find syndication partners.

      The blog traffic (google traffic) is not good. I am getting only 1% opt in conversion rate. On the other hand, the traffic which I get on the home page from syndication, their conversion rate is rather good - more than 40%.

      Now, I know I must be doing some mistakes. I understand. But, I was trying to ask should I do guest blogging? Is it as powerful as article syndication thing?
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  • Profile picture of the author r2r
    Guest Blogging will not only bring relevant traffic but potential buyers / subscribers to your List which will be very valuable.

    Guest Blogging demands lot of work and high quality content. Its like allowing a stranger to live in your house.

    The owner will check each and every aspect of the post, if found suitable only then your blog post will go live.

    Ensure you Create High quality post and blog it on the right blog.
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  • Profile picture of the author Joseph Robinson
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    • Profile picture of the author fin
      You need to increase your opt-in conversion rate before you do anything.
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    • Profile picture of the author Chris Lengley
      Originally Posted by Joseph Robinson View Post

      Guest blogging is article syndication Chris: your content on another website for traffic and a backlink. SEO "experts" are just trumpeting it as the "new, next big thing" because Google is emptying their bag of tricks.

      Now, Google traffic is what it is: low converting. People I talk to on the matter tell similar stories of 1-3% conversion rates. What you get is a nice bonus; but nothing more.

      What concerns me is that you state that syndication opportunities are maxed out; and you're unsatisfied with the 300 visitors that it is bringing. It tells me that one of two things is happening:

      1. Your content just isn't that great: now, I find this kind of hard to believe if you are pulling a syndication opt in rate of 40%; but it is something to consider. How big are the audiences you are being put in front of? Did you ever bother asking at all? If you have a large portion of readers never leaving partner site X, then your pieces/call to action leave a lot to be desired.

      2. Poor market research: you state that you are about to hit the wall as far as syndication opportunities go. I get the feeling that this is a surprise. Why? Did you complete a full business plan prior to entering this niche? Performing the proper market research necessary to complete a business plan would have given you a pretty good idea as to how many potential partners there are and how big your target audience actually is. Those numbers should never be a surprise, the only variables are how many partnerships you establish, what percentage of traffic you attract, and what percentage you get into your funnel.

      To sum up: you either need to optimize your work and look harder for partners or you're in a limited niche and didn't know it.
      Thank you. That's a good advice. You are right. I should optimize my work.

      I want to ask one thing. What do you mean by syndication opt in rate of 40% is hard to believe? You mean it's low in the context of syndication? Should I go for more?

      And, are you saying that I should avoid guest blogging right now and persist with article syndication?
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      • Profile picture of the author Joseph Robinson
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        • Profile picture of the author myob
          It seems to me if you are getting a 40% syndication opt in rate, you should focus more on getting additional syndication partners, unless I'm missing something here.

          Consider submitting articles to Ezine Articles, as mentioned previously, but not for expectations of traffic or backlinks. There are many publishers who really do use EZA for sourcing articles.

          Also, getting articles in relevant ezines/newsletters is an excellent method for directly driving massive amounts of highly convertible traffic. These publishers often are hungry for quality content, and may consider contributions of articles on a regular basis.

          Although not intended for article syndication purposes, the Directory of Ezines (directoryofezines.com) provides listings of ezine publishers in dozens of niches who will accept articles in exchange for a 4-5 line ad (resource box).
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          • Profile picture of the author Chris Lengley
            Originally Posted by Joseph Robinson View Post

            You missed the context. I was saying that given the 40% opt in rate, it is probably safe to assume that you are not a crap writer.

            They're the same thing in essence. Think of ham at McDonalds: they can call it Canadian bacon; but it's still just ham.

            Maybe not the best analogy since syndication focuses on quality lol.
            Thank you Joseph. That's truly helpful.


            Originally Posted by myob View Post


            Also, getting articles in relevant ezines/newsletters is an excellent method for directly driving massive amounts of highly convertible traffic. These publishers often are hungry for quality content, and may consider contributions of articles on a regular basis.
            Thank you Myob. I am just not getting this point. How can I do this?
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            • Profile picture of the author liswilliams
              I would also start to guest post. Find good quality blog with top quality posts.
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            • Profile picture of the author myob
              Originally Posted by Chris Lengley View Post

              Thank you Myob. I am just not getting this point. How can I do this?
              In other words, approach ezine and newsletter publishers who have a subscriber base aligned with your target market. I have been getting astounding results from articles published in ezines, newsletters, and offline publications such as specialty magazines and small regional newspapers. And since you mentoned you're getting a 40% conversion rate for syndication vs 1% from blog traffic, it seems obvious where to focus.

              For example if you're promoting gourmet dog food, syndicate articles regarding health benefits of a balanced diet, vitality, longevity, etc to publications read by dog owners. In this particular niche, there are quite literally millions of possible online/offline outlets for such articles. It won't take many articles at all to drive torrential floods of traffic with regular distribution to a few hundred or so syndication partners.

              This method has been discussed in detail on the WF. A few posts that may be helpful for starting are here, here, and there.
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          • Profile picture of the author zakizarifah
            Originally Posted by myob View Post

            Also, getting articles in relevant ezines/newsletters is an excellent method for directly driving massive amounts of highly convertible traffic. These publishers often are hungry for quality content, and may consider contributions of articles on a regular basis.

            Although not intended for article syndication purposes, the Directory of Ezines (directoryofezines.com) provides listings of ezine publishers in dozens of niches who will accept articles in exchange for a 4-5 line ad (resource box).
            Hi myob

            The link that you provided is too expensive for me at this moment.

            Is there any thing that is cheaper?

            Thank you in advance.
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            • Profile picture of the author myob
              Originally Posted by zakizarifah View Post

              Hi myob

              The link that you provided is too expensive for me at this moment.

              Is there any thing that is cheaper?

              Thank you in advance.
              You don't have to get the DOE membership, but I have found it to be not only a fantastic time saver but there are also other benefits that pay for itself many times over.

              Other than using some of the many free ezine "directories" (many of which may not have currently active listings), you might try slogging through the search engines for example using search term such as "ezine {niche or keyword phrase}". Consider also "Writers' Market" for offline publicatons, available in most public libraries.
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              • Profile picture of the author zakizarifah
                Originally Posted by myob View Post

                You don't have to get the DOE membership, but I have found it to be not only a fantastic time saver but there are also other benefits that pay for itself many times over.

                Other than using some of the many free ezine "directories" (many of which may not have currently active listings), you might try slogging through the search engines for example using search term such as "ezine {niche or keyword phrase}". Consider also "Writers' Market" for offline publicatons, available in most public libraries.
                Hi myob

                With that post, it is enough for me to put DOE on my MUST BUY list.

                Thanks for reply and tips.
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        • Profile picture of the author zakizarifah
          Originally Posted by Joseph Robinson View Post


          They're the same thing in essence. Think of ham at McDonalds: they can call it Canadian bacon; but it's still just ham.

          Maybe not the best analogy since syndication focuses on quality lol.


          Hi Joseph Robinson

          Thank you for the post. I was trying to find out what the different between these two.

          Once again thank you.
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  • Profile picture of the author Yadira Barbosa
    Yes, try guest blogging on good quality blogs, provide good value on every article,

    And try to publish on ezine articles, I really think this will help you to increase traffic and backlinks too.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Yadira Barbosa View Post

      And try to publish on ezine articles, I really think this will help you to increase traffic and backlinks too.
      That's not what Ezine Articles is for, Yadira. It can have huge benefits, but traffic from EZA and backlinks from EZA are not among them.

      For all the reasons explained in this post, no article marketer would want their potential customer traffic finding one of their articles in Ezine Articles - that isn't who they're there for at all. And its backlinks were worthless even as long ago as 2010, before all the Panda updates decimated the SEO potential of article directory submission. That just isn't how article directories work, and it isn't a purpose or function they can usefully fulfil in article marketing: How do Article Directories work?
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  • Profile picture of the author bhmseoservices
    I have had more success with guest blog posting over the past few months. I've done both and noticed a better traffic and conversion rate when you're engaging them with a summary of text with a followback to your website.

    Both are very time consuming because of the research and quality of your written content.
    Try doing as thebitbotdotcom mentioned and split it in a weeks schedule and see which one provides the best ROI.
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  • Profile picture of the author Chri5123
    Originally Posted by Chris Lengley View Post

    Hello,

    It's been two months, I have only 150 (confirmed optin) subscribers and I made only $120. I personally feel that my follow up emails are good because I am still getting more than 50 percent open rates on my 18th (latest) follow-up email.

    The other thing which I should also mention is that, my blog is recieving more than 300 unique visitors.

    Now, the problem is that, only 2 to 3 people subscribe per day. This speed is very slow. I want more subscribers, because my follow-up emails are producing good results.

    It's getting tough for me to find syndication partners. Right now, I have only 4 authentic syndication partners. All the other blogs/websites who syndicate my content are not valuable.

    Now, what do you suggest? Should I start Guest Blogging? Will it bring immense amount of valuable subscribers?

    I am feeling like I am just few steps far from the success. Your answers would be very valuable to me. Please advice what should I do.

    Thank You!
    In my opinion you need to look at:

    * Your Squeeze page

    * WHAT you are offering is of incredible value to the niche

    * Where people go in the niche

    Guest blogging works well if you get the right blogs.

    A bit like PPC with the right keywords.

    You need to find out where people are going online (and off) in your niche and get your offer in front of them.

    Then monitor conversion rates.

    You need to send a good 500-1000 targeted visitors to make a real assessment.
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  • Profile picture of the author TheCeltic
    Here is my suggested strategy:

    Go to technorati and find the best rising blogs that are within your niche.

    Look to both ask to do syndication and guest post on each of the ones that are set up to do so. (maybe 1/4 or less will be set up, but if you really like the blog, contact them).

    As soon as a handfull of blogs get back to you, quickly give them your rss feed to syndicate and create an original article for the blog with the highest alexa rank.

    Hope that helps

    RMD
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  • Profile picture of the author TimK06
    Originally Posted by Chris Lengley View Post

    Hello,

    It's been two months, I have only 150 (confirmed optin) subscribers and I made only $120. I personally feel that my follow up emails are good because I am still getting more than 50 percent open rates on my 18th (latest) follow-up email.

    The other thing which I should also mention is that, my blog is recieving more than 300 unique visitors.

    Now, the problem is that, only 2 to 3 people subscribe per day. This speed is very slow. I want more subscribers, because my follow-up emails are producing good results.

    It's getting tough for me to find syndication partners. Right now, I have only 4 authentic syndication partners. All the other blogs/websites who syndicate my content are not valuable.

    Now, what do you suggest? Should I start Guest Blogging? Will it bring immense amount of valuable subscribers?

    I am feeling like I am just few steps far from the success. Your answers would be very valuable to me. Please advice what should I do.

    Thank You!
    Guest blogging is a great idea, but to me it seems as though you're getting people to your page but your conversion rate is the problem. Is your squeeze page telling them what you've got, how it benefits them, and how to get it? It should be that simple. Most visitors will not stay that long so overloading them with information or not providing them with quite enough information on is not the way to get them to sign up

    Now on the 150 sign ups you do have what are you doing to build a relationship with them or are you just constantly trying to sell, sell, sell. that could be the problem. Are you sending them weekly newsletters or updates? I hope this reply helps.

    kind regards
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  • Profile picture of the author RemyLango
    Guest Blogging is mostly for SEO. If you`re looking for targeted visitors this is not the method for ya unless you write some kick-ass articles which you can promote on very big sites.

    Also, Guest Blogging takes a lot of time. You need to build some reputation around your profile, at first, like : Twitter,G Plus Profiles etc..
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  • Profile picture of the author Danny Woolard
    I think this is a good question..Im not having the best of luck with submitting to article sites. I find myself constantly chasing around auto blog sites that rip off my content. And my site isn't high enough authority to outrank them.
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