Most solo ad advertisements just say "100 Clicks".
Also, since my solo ad vendor did not specify previously whether I'd receive unique or non unique clicks (i was assuming normally it would be unique clicks) shall I have a case with Paypal? He delivered more than 100 total clicks but half of those were non unique clicks.
Lastly, does click refer to clicking a link on the email swipe or clicking to open the email?
Thanks in advance for your reply!