Recommendations for Landing Page?

15 replies
I'm trying my hand at making a list from PPC. My conversion rate is crap though. Does anyone have any recommendations on what I should test/change?

My Landing Page

Thanks guys
#landing #page #recommendations
  • Profile picture of the author dlane1987
    Try putting an or the opt in at the top of the page
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  • Profile picture of the author danaziz
    I think it would look better on a white background.

    The heading needs changing as well "stupid simple ways" put me of a little.

    And centre the hole thing.
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  • Profile picture of the author talfighel
    Patrick,

    I would have a white page rather then a blacked out page.

    The women on the website, I would get rid of here. Plus the graphic is way to large.

    Another thing I would do is to add on your subscriber form a NAME so that people can enter their name for more personalization.
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  • Profile picture of the author thedanbrown
    Ya I agree, white background, change the headline to convey a major benefit. Try to use the word free and/or reveal in the headline too. Also, if you can change the button to 'Next' or something along those lines
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    • Profile picture of the author PatrickLSO
      Thanks for the help guys! Clearly I am not a master of this yet.

      Originally Posted by dlane1987 View Post

      Try putting an or the opt in at the top of the page
      Interesting, I'll split test it I guess. Thanks

      Originally Posted by danaziz View Post

      I think it would look better on a white background.

      The heading needs changing as well "stupid simple ways" put me of a little.

      And centre the hole thing.
      Yeah, I guess that's not the nicest headline ever. White background seems to be everyone's thoughts as well. Didn't even realize it was off center. Thanks man, I'll switch it up some.

      Originally Posted by talfighel View Post

      Patrick,

      I would have a white page rather then a blacked out page.

      The women on the website, I would get rid of here. Plus the graphic is way to large.

      Another thing I would do is to add on your subscriber form a NAME so that people can enter their name for more personalization.
      White background for sure. I was debating getting rid of the girl. Doesn't really add anything. Should I add a video preview or just get rid of the graphic all together? Also, I thought adding the name field reduces the conversion rate because its one more step?

      Originally Posted by thedanbrown View Post

      Ya I agree, white background, change the headline to convey a major benefit. Try to use the word free and/or reveal in the headline too. Also, if you can change the button to 'Next' or something along those lines
      Clearly the headline and background need changing. I like the idea of free in the headline, and making sure it's a benefit. I never thought of saying Next on the button. I like that. Thanks man!
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    • Profile picture of the author leningovea
      Originally Posted by PatrickLSO View Post

      Do you guys agree that the girl should be taken off? Maybe put a video preview in the place of her?
      How about a sexier girl? Maybe something close to por*n, but stylish at the same time
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  • Profile picture of the author leningovea
    Originally Posted by PatrickLSO View Post

    I'm trying my hand at making a list from PPC. My conversion rate is crap though. Does anyone have any recommendations on what I should test/change?

    My Landing Page

    Thanks guys
    Hey Patrick!

    What kind of traffic source are you using?

    Now, about your squeeze page. First of all, these pages have two main purposes:
    1. Filter your potential customers from the rest
    2. Presell your offer.

    So, what you need to do is center your headline in the main benefit of your offer... Also look for a hook, that will push people's buttons

    Don't give them to much information about the offer, just tell them who's this offer directed to and why they have to opt-in... And before the optin form use a very strong call of action

    All the best
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    • Profile picture of the author PatrickLSO
      Originally Posted by leningovea View Post

      Hey Patrick!

      What kind of traffic source are you using?

      Now, about your squeeze page. First of all, these pages have two main purposes:
      1. Filter your potential customers from the rest
      2. Presell your offer.

      So, what you need to do is center your headline in the main benefit of your offer... Also look for a hook, that will push people's buttons

      Don't give them to much information about the offer, just tell them who's this offer directed to and why they have to opt-in... And before the optin form use a very strong call of action

      All the best
      It's all PPC and PPV. From PoF and some other sites. Clicks are cheap but conversions are much too little to make it profitable.

      The headline is clearly blowing it. Got it. So much more in line with benefit vs feature.

      Thanks for the tips, I'm working on an updated one now.
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      • Profile picture of the author leningovea
        Originally Posted by PatrickLSO View Post

        It's all PPC and PPV. From PoF and some other sites. Clicks are cheap but conversions are much too little to make it profitable.

        The headline is clearly blowing it. Got it. So much more in line with benefit vs feature.

        Thanks for the tips, I'm working on an updated one now.
        Ok, maybe you should try different traffic sources in order to get more targeted clicks

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  • Profile picture of the author scrofford
    Your headline is really weak. It doesn't stop me in my tracks and get my attention. So if people don't get pulled in by the headline, they'll just click away. Also your bullet points are pretty weak too.

    Everyone here is worried about the look of the site, and while that is important, it's the copy that sells. If you have weak copy, you won't get what you want. In this case it's optins. If your copy draws you target market in and gets them to keep reading and it's exactly what they're looking for, you'll get your optins.

    So take a look at what you can change as far as your copy goes. It's so much more important than the look of the site.
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    • Profile picture of the author leningovea
      Originally Posted by scrofford View Post

      Your headline is really weak. It doesn't stop me in my tracks and get my attention. So if people don't get pulled in by the headline, they'll just click away. Also your bullet points are pretty weak too.

      Everyone here is worried about the look of the site, and while that is important, it's the copy that sells. If you have weak copy, you won't get what you want. In this case it's optins. If your copy draws you target market in and gets them to keep reading and it's exactly what they're looking for, you'll get your optins.

      So take a look at what you can change as far as your copy goes. It's so much more important than the look of the site.
      +1

      You need a kick-ass headline
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    • Profile picture of the author PatrickLSO
      Originally Posted by scrofford View Post

      Your headline is really weak. It doesn't stop me in my tracks and get my attention. So if people don't get pulled in by the headline, they'll just click away. Also your bullet points are pretty weak too.

      Everyone here is worried about the look of the site, and while that is important, it's the copy that sells. If you have weak copy, you won't get what you want. In this case it's optins. If your copy draws you target market in and gets them to keep reading and it's exactly what they're looking for, you'll get your optins.

      So take a look at what you can change as far as your copy goes. It's so much more important than the look of the site.
      Hey scofford, I missed your post! I think you're right. I'm just not a very good copy writer I guess. Oh well, it is a skill that needs to be learned. Thanks for the help, I'll make them more... Awesome.
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  • Profile picture of the author PatrickLSO
    I figured for a "Learn to get hot chicks" offer that PlentyOfFish would be pretty targeted.

    Here is an updated LP that I'm going to try out. Can't change the girl right now, but I will try that out soon.

    Updated LP

    Thanks for the help everyone!
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  • Profile picture of the author Hugo89
    Hey Patrick,

    get rid of the girl urgently!!! U're talking about attracting beautiful, intelligent women. She doesn't seem to be beautiful or intelligent. Just find a lot more sexier picture. Plenty of them online. Good luck!
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