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specific email marketing question

by arkhamindustries
6 replies
Hello.

I am in the middle of building a website in a niche that I am quite fond of. I guess you could say it is a review style website but I do not sell amazon or clickbank products.

I know the money is in the list. I have heard it several times and the more I learn about email marketing, the more I can see why. Once your list is big enough, it is honestly pretty much like having money on demand when you send them out an affiliate offer.

This is of course you have built a relationship with your list and treat them well and not spam them with an affiliate link to something several times a week,

Without giving away my specific niche, let me see if I can explain my goal and what my question is. My niche is somewhat complicated yet very interesting once you know just a little about it. My idea to get opt ins is to offer a very detailed and thorough FAQ email for submitting their information. My thought process is that this will also weed out the tire kickers because they have to be pretty geniunly interested to want a detailed FAQ but at the same time will probably increase my opt ins as opposed to simply offering a "newsletter"

I do not plan to email my list very often. Once initially with the detailed FAQ and then maybe an automatic one a week later. But as for sending out newsletters and/or affiliate links, I dont really like the idea of sending out once a week at absolute most. In all honesty it will probably be more like once or twice a month. I know I unsubscribe pretty fast when I start getting an email from someone twice a week. Even if they do not try to sell me anything THAT often, to me that is still a little bit spammy and screams desperation in my opinion. But that is beside the point. Once I start actually building a list, Im sure I will do more research on exactly how often to contact them.

I understand how a opt in box works as a widget on a wordpress site and in fact I have one up right now. My question is... everytime I see a thread here on the forums talking about email marketing and lists, they mention a squeeze page. I guess the only squeeze pages I have seen are the lengthy sales pages for clickbank products. Is this even the same thing? Is there a reason for me to have a complete page on my website dedicated to "selling" my readers need of my FAQ guide?

Hopefully someone can give me a little bit better understanding of this specific aspect. I wouldnt mind an example of a well setup "squeeze page" as well so that if I DO decide to go that route, I will know what I need to shoot for.

Thanks in advance. I know there are a LOT of highly knowledgable people here on this forum and I appreciate any advice that I can get.
#email #marketing #question #specific
  • Profile picture of the author Raydal
    Originally Posted by arkhamindustries View Post


    I do not plan to email my list very often. Once initially with the detailed FAQ and then maybe an automatic one a week later. But as for sending out newsletters and/or affiliate links, I dont really like the idea of sending out once a week at absolute most. In all honesty it will probably be more like once or twice a month. I know I unsubscribe pretty fast when I start getting an email from someone twice a week. Even if they do not try to sell me anything THAT often, to me that is still a little bit spammy and screams desperation in my opinion. But that is beside the point. Once I start actually building a list, Im sure I will do more research on exactly how often to contact them.
    I don't think that this attitude towards email marketing is
    besides the point at all because you have to overcome this
    mental block BEFORE you get into the mechanics of
    setting up a squeeze page and emailing your list.

    Marketers must come to realize that what they love
    and what works can be night and day apart. In other
    words, you are not your customer.

    So what you are describing is not really email
    marketing if you plan not to email because it
    may upset people as you also are upset by
    too many emails.

    I think you have to overcome this mental block
    before taking your next step.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author shakti2u
    I don't think there is a reason you need to put up a page to sell them on your FAQ if they know about the subject or if they are enquiring about the subject, it would be automatic for them to want it. However, as with anything else in internet marketin--try it without it and then try it with a separate page and see which one gives you more emails.
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  • Profile picture of the author KenThompson
    Originally Posted by arkhamindustries View Post

    My idea to get opt ins is to offer a very detailed and thorough FAQ email for submitting their information. My thought process is that this will also weed out the tire kickers because they have to be pretty geniunly interested to want a detailed FAQ but at the same time will probably increase my opt ins as opposed to simply offering a "newsletter"
    You may find better results with creating a PDF rather than a long email. What are you going to say to them before they opt in? Opt in to get a long and detailed FAQ email?

    Also, I think there's probably a perception with the freebie offer, the bribe in exchange for their email. The perception is they get something in return. And a special report, in the form of an ebook or PDF, will be more appealing than the thought of getting a long email.

    I do not plan to email my list very often. Once initially with the detailed FAQ and then maybe an automatic one a week later. But as for sending out newsletters and/or affiliate links, I dont really like the idea of sending out once a week at absolute most. In all honesty it will probably be more like once or twice a month. I know I unsubscribe pretty fast when I start getting an email from someone twice a week. Even if they do not try to sell me anything THAT often, to me that is still a little bit spammy and screams desperation in my opinion.
    What you're saying or implying here is everyone else feels the same way you do about receiving email newsletters or how often they receive them. That's really not a good conclusion or way to approach this.

    Once I start actually building a list, Im sure I will do more research on exactly how often to contact them.
    I recommend you make a decision before you begin building a list.

    I understand how a opt in box works as a widget on a wordpress site and in fact I have one up right now. My question is... everytime I see a thread here on the forums talking about email marketing and lists, they mention a squeeze page. I guess the only squeeze pages I have seen are the lengthy sales pages for clickbank products. Is this even the same thing?
    The lengthy sales pages for Clickbank products are lengthy sales pages and nothing else. They are not squeeze pages or even a landing page even though they could be used as a landing page depending on how you drive traffic to them.

    But they are sales pages.

    Is there a reason for me to have a complete page on my website dedicated to "selling" my readers need of my FAQ guide?
    Most marketers do not take the time to try and "presell" their visitors for the optin. Most just have an optin box and that's it.

    But yes, there is a very good reason to have a dedicated page to preselling your FAQ PDF. You'll very likely get more optins. But don't sell it. Presell it, and that means talk about all the great reasons for getting it. Talk about the benefits, how much value they'll get, what it will do for them if they read it and take action on whatever is in it.

    Hopefully someone can give me a little bit better understanding of this specific aspect. I wouldnt mind an example of a well setup "squeeze page" as well so that if I DO decide to go that route, I will know what I need to shoot for.
    Here's a search for squeeze pages in the WSO section. You'll see what they look like.

    http://www.warriorforum.com/search.p...rchid=18786874

    A squeeze page is one page with a video or copy or both and an optin box.

    A landing page is a page in a website that you send traffic to from usually a PPC ad. The landing page can be any page you decide to send traffic to and for whatever reason you may have for doing so.
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  • Profile picture of the author David Keith
    As others have mentioned, I really think your FAQ idea is feasible, but I would turn it into a pdf report and get an ecover for it. It will increase the perceived value of the information by a wide margin and that in turn will increase your optin rates.

    as far as squeeze pages vs optin forms/widgets go, I think you will probably need both. Your site should be designed in such a way that your optin widget is prominently displayed on every page of your site.

    But at the same time a good squeeze page is a valuable asset for many purposes.
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    Just a Little War Room Gift.
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  • Profile picture of the author Marco P
    Originally Posted by arkhamindustries View Post

    Hello.

    I am in the middle of building a website in a niche that I am quite fond of. I guess you could say it is a review style website but I do not sell amazon or clickbank products.

    I know the money is in the list. I have heard it several times and the more I learn about email marketing, the more I can see why. Once your list is big enough, it is honestly pretty much like having money on demand when you send them out an affiliate offer.

    This is of course you have built a relationship with your list and treat them well and not spam them with an affiliate link to something several times a week,

    Without giving away my specific niche, let me see if I can explain my goal and what my question is. My niche is somewhat complicated yet very interesting once you know just a little about it. My idea to get opt ins is to offer a very detailed and thorough FAQ email for submitting their information. My thought process is that this will also weed out the tire kickers because they have to be pretty geniunly interested to want a detailed FAQ but at the same time will probably increase my opt ins as opposed to simply offering a "newsletter"

    I do not plan to email my list very often. Once initially with the detailed FAQ and then maybe an automatic one a week later. But as for sending out newsletters and/or affiliate links, I dont really like the idea of sending out once a week at absolute most. In all honesty it will probably be more like once or twice a month. I know I unsubscribe pretty fast
    when I start getting an email from someone twice a week. Even if they do not try to sell me anything THAT often, to me that is still a little bit spammy and screams desperation in my opinion.
    But that is beside the point. Once I start actually building a list, Im sure I will do more research on exactly how often to contact them.

    I understand how a opt in box works as a widget on a wordpress site and in fact I have one up right now. My question is... everytime I see a thread here on the forums talking about email marketing and lists, they mention a squeeze page. I guess the only squeeze pages I have seen are the lengthy sales pages for clickbank products. Is this even the same thing? Is there a reason for me to have a complete page on my website dedicated to "selling" my readers need of my FAQ guide?

    Hopefully someone can give me a little bit better understanding of this specific aspect. I wouldnt mind an example of a well setup "squeeze page" as well so that if I DO decide to go that route, I will know what I need to shoot for.

    Thanks in advance. I know there are a LOT of highly knowledgable people here on this forum and I appreciate any advice that I can get.

    You are trying to become a better Internet marketer,right?
    You are trying to make money,right?
    to make money,you gonna need to sell something (or promote something)
    and to do so,you gonna need to email your list,as often as you can,and don't worry
    if someone thinks you are spamming,let them unsubscribe,you dont need them if they are not buyers anyway.
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  • Profile picture of the author arkhamindustries
    WOW! Thank you so much for all the input, everyone! A lot of information here. I appreciate all the thoughts and advise. I am not trying to argue with anyone here because theres about 100% chance that each one of you knows more about email marketing than I do. However, after reading all the responses, I would like to say a little bit more.

    The reason I would like to start doing this is for the reason that was suggested a few times. To try out different things and see what works. I myself hate getting emails from a list owner more than once a week. However, that just means I will START at no more than that frequency and probably bump up the frequency rate until I possibly start to see a rise im people unsubscribing then will quickly back it back down a little bit.

    Because my website is set up like a review site, I hope to use my website to do most of the selling. My thought process was to use email as updates, giving away free information but instead of sending out the occasional email with the affiliate link (the money maker approach most people use and there is nothing wrong with it because it works well) I would like to try things a little differently at first and try emailing people when I have posted a new review and get people to go to my website to read the review and then hopefully they will use my affiliate link in my newly published review to go and check out the offer/service/product ect.

    To me this would seem a little more sincere and not as pushy. There is of course the possibility that this will lead to less people actually clicking through to my site and then clicking on my affiliate link because this extra step. What I need to test is if that extra step will help keep unsubscribe rates low. I dont know if that makes sense but that is the approach that makes the most sense to me and probably the one I will start with. Yes, everyone's market is different as are everybody's list and a list in one market may react differently than a list in another market. Im not sure which will work best for my niche yet but I would like to start slow and err on the side of caution.

    I may be incorrect in this approach but because I am not sure how fast how fast I will be able to build my list, I would rather do what I can to keep the list as big as possible and retain the chance to possibly sell them in the future, even if it means losing out on a few more sales in the short run.

    Does that make sense? I hope it does. I would love to hear more feedback. I value your opinions and advise. I have never done email marketing before but I know that just about every successful internet marketer has a huge list that makes him (or her) a lot of money and am trying to soak up all this information like a sponge.

    Thanks again for all the help. Please let me know if you have any more questions or if there is anything else you can suggest or advise. I would rather not give away my niche but would be more than happy to answer just about anything else.
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