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XYZ

by teepee
7 replies
Let's suppose, for this thread, that I own a company called "XYZ".

How do I solve the first problem that I will probably encounter? Keywords!

A broad or exact search will probably not give me many results. Even "related" will probably not have success.

So, where do my keywords come from?

Do I have to wait years before I become "brandable"?

I know there is a solution since I see it all the time. Even GO DADDY must have encountered the same problem.

Help!
#xyz
  • Profile picture of the author kindsvater
    Your keywords come from your products and the subject matter of your products.

    If XYZ sells jeans, the broad keyword is 'jeans.' Maybe someday, if you create a well known brand (it does not just happen), people will start searching for XYZ jeans.

    .
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  • Profile picture of the author Komsat
    Keywords are only good if you have a great product, you can get all of the search engine product but you won't create a brand if no one wants it, so make sure your house is in order! Anyways your answering your own questions quite well, so instead of saying blah blah wont give me many results, instead ask yourself, "how can I get the results I want?" and I'm sure you'll find the answer! Good Luck
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  • Profile picture of the author Bjarne Viken
    Hi Teepee

    I wonder if you would benefit from shifting your focus away from branding to conveying value to your target market.

    With most businesses, I don't care what their name is, I care that they have their affairs in order when it comes to domains. I go to them because I value their business and what I get from them.

    However, generally speaking you will suffer if your brand does not directly associated well with the keywords in your market, to begin with. It is a benefit to have keywords in your URL. Or that is what most SEO professionals will tell you. However, what is normally left out is that short URL's are usually more valueble and easy to remember.

    Personally I would suggest picking a name that fits your business, what you want the key intention to be. Like a public speaking company could be called "inspire", or an insurance agency could be called "if". Then your brand has unique value.

    If you think your name fits your business and market, go with that focus on filling that name with meaning.
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    Bjarne Viken
    Conversion Strategist

    Skype: bjarne.viken | bjarne@scaleup.com.au | LinkedIn: http://au.linkedin.com/in/bjarneviken | http://www.scaleup.com.au | Free consultation: http://calendly.com/bjarne-viken

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  • Profile picture of the author Randall Magwood
    Keywords should come from the aches and pains (or goals and wishes) of your niche. Find these out, and the obvious keyword terms will appear to you.
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  • Profile picture of the author jmae SEO
    Focus on a handful of primary keywords, and allow the ancillary keywords to grow naturally from there. And of course, build a good site. A good site will always have a good chance of ranking.
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    • Profile picture of the author wordwizard
      I think Kindsvater nailed it! The keywords need to be about your product, i.e., what your potential customers would be looking for when they're trying to acquire the products (or services) you offer.

      Incorporate those in your materials, along with great content, and you're on your way...
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  • Profile picture of the author WarrenPeterson
    For small companies, branding is not normally a good expense. Far too much attention is paid to company names, as long as the name is mostly what someone would expect in that market, the name is soon forgotten. Now if the name itself is used to market, that is something else, but again generally not a good expense for small companies (and even some big ones!)

    Spend your time/money/energy on marketing your products or services. Those are where the revenue for the company comes from anyway. People don't pay for the company name (we're not talking about Apple here), they pay for what they get from the product or service you are offering.
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