This entails no more spammy adsense sites, or auto blogging Amazon Sites as well as ridiculous squeeze pages that are solely based on getting names and then bombarding these individuals with stupid affiliate products with every email ! And with no substance in these emails like really talking with these individuals and learning what they need, their obsessions etc...
I think it is a great thing and a win-win situation for everybody; at least those who want to embrace it.
If you cannot write useful content that engages your audience and makes them wanting to come back for more then you need to start practicing and getting better at it or outsourcing to people who can write. That's the BOTTOM LINE !
There is just no way around it. Change is necessary and once people get over the initial bumps and bruises change can be so beneficial.
Good, helpful content is one variable that will never, never get old in Google's eyes and will never get old in your own audience and customer's eyes !
Get used to that notion, folks. If you don't you will not even be in the game or for that matter not even on the sidelines