How I promote articles. 1000 unique visits per day.

37 replies
This forum has helped me loads; Ive really wanted to give something back - but didn't feel I had anything to share. Ive just hit a little milestone, 1000 unique visits per day for the last few days (metrics: Google Analytics), so I thought I'd share my process.

Im in a niche not often talked about (Photoshop), Ive applied some of my learnings from WF, added in some tweaks relevant to my audience and increased my activity. Here's a look at the traffic spike experienced as a result:




(Wordpress Site Stats)


Yep. There is a direct relationship between content creation and traffic!! (In this case..)

Without further ado, here's the breakdown of how I did it...



Content Creation


My articles can take up to 4 days to produce.. they are behemoths. Our main traffic generators are visual Photoshop tutorials, complete with screen-caps, dialogues and instructions.

At times I create art and write the tutorial on WP simultaneously, at other times I produce the art and then write the tutorial retrospectively (using the layers in Photoshop to 'step backward' through the steps).

Some Warriors may feel this is a bit excessive, spending up to 4 days on one article - however these walkthroughs have tremendous viral / reposting value. Do a tutorial well enough, a lot of high traffic design blogs repost in their 'Top 10 Features'. In my instance, value always wins.


Optimizing Images

Being a visual site, we do get a fair bit of traffic via Google Images. I always have the major keywords (usually the post title) in the image file name and then a more descriptive phrase is used for 'Alternate Text'.

I don't usually bother with Caption or Description (aesthetic purposes).





Wordpress Post Optimization


I use 'All in One SEO' plugin to optimize my post. I get a great feeling from this plugin, been using it a while and it really does the trick for me.





Ive become more adept at tailoring my post titles with keywords in mind, however it isn't the be all and end all for me. Using All in One Seo, I input longer description and keywords, as well as porting the keywords into the tags section.

That's pretty much it. This step is very important and I never skip it.


Submit Tutorial to 'Tutorial Index' Page


Within our site, we have a 'Tutorial Index' page, where viewers can easily navigate to what they want by going to the required section.

Each new tutorial submission is added to this page as soon as it's done.


Twitter


My Twitter strategy consists of two main accounts, personal and SurrealPSD. Prior to a tutorial submission, I usually build up a little anticipation by releasing 'work in progress' images and little teasers.

Once live, I get the word out on my personal and site accounts. Hootsuite is used to manage the multiple twitter accounts, however I haven't touched upon it's full functionality yet.


Google +1


Google+ is a sleeping giant. Even though I don't participate on there - I always use the +1 button on my posts, using personal and site Google accounts. It's also a very quick way to syndicate my content right across to G+ as clicking the button allows you to repost over there.


DeviantArt

DeviantArt is my biggest traffic source so far. Im extremely active on there, I post and comment often. Aside from this factor Im also an ex-gallery moderator
and senior admin of a massive range of groups.

I post the image file, add description with link to the tutorial and always fill in the tags. Post something on there that captures peoples imagination, and the traffic goes insane.


Tutorialized, Pixel2Life & Good-Tutorials

Submitting my tutorials to these aggregate sites is fairly new to me, however once I saw their referral traffic - I immediately ported all my relevant content across. This is particularly responsible for my recent traffic jump.

Thumbnails, descriptions and links are created for my new tutorial, then submitted for approval.

The good thing about this form of syndication, is that a lot of other aggregate sites and design blogs cruise these directories for fresh content. If the content is of high enough quality, a lot of others will include them in their compilations or features.


Facebook

I hate Facebook and avoid whenever possible. Fortunately I have a buddy who runs the site fanpage - so that's how our content gets ported over there


More Content

I increased my tutorial output from one a month, to once a week - Im certain that this increase of effort has really taken the site to the next level. Yes, these articles are extremely hard to do - but I have abundant proof that folks are enjoying it, and sharing with others.

This i
s encouraging and makes me want to write more.



Monetization

I have Google Adsense, and at present the results are.... underwhelming. Alas, I know you need much bigger traffic (probably in a more profitable niche) to make it good with Adsense. It is a good learning tool though.

Fortunately, my strategy is to release a premium video training packa
ge early next year.
Thanks to WF, I got into email list building, and Im getting a healthy number of subscribers. The site's sole advertising efforts will be directed toward this aim. With growth like this, Im quietly confident that it may turn out ok.


I hope some of you may find this post useful

Much respect

Conzz


#articles #day #promote #unique #visits
  • Profile picture of the author betterwtveter
    Congrats, and the strategies you are using is great for any other marketer out there.
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    • Profile picture of the author SurrealPSD
      Many thanks mate, Im sure most of these pointers could be applied to any niche

      Originally Posted by betterwtveter View Post

      Congrats, and the strategies you are using is great for any other marketer out there.
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  • Profile picture of the author Antonio J.
    This is a very complete tutorial for promoting your content. Great to see that is works good for you.
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    • Profile picture of the author SurrealPSD
      Many thanks Antonio! Today is actually the highest traffic day we've had since the site begun

      Originally Posted by Antonio J. View Post

      This is a very complete tutorial for promoting your content. Great to see that is works good for you.
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  • Profile picture of the author algreg
    You know what I learned?

    People will always pay for a shortcut. So if you have great tutorials that are really in-depth, then people will more than likely pay you for it because for them figuring it out is more difficult than parting with the money to have it laid out for you.

    Awesome what you're doing. Keep going. I think your project will work out just fine. Congrats.
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  • Profile picture of the author Wilton White
    Thanks for some great tips and actionable information! I'll definitely implement a couple of these strategies for my blog site.

    Also, congratulations for the dramatic increase in your visitor traffic; the graph makes it look like the sky is the limit!
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  • Profile picture of the author MrDay
    Nice spike in traffic!

    Thanks man, you really explained everything nicely.
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  • Profile picture of the author Kevin McNally
    Great post, thanks.

    4 days for an article, that is dedication to quality content !

    Good idea building the list, as you say adsense probably not great for this niche.

    Also lots of other back end potential, folk that love photoshop might enjoy stuff like Trick Photography and Special Effects by Evan Sharboneau and other related products...
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  • Profile picture of the author frankl
    That's a great strategy. Love the tutorials btw
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  • Profile picture of the author Michael Ten
    Nice post! And it looks like you are keeping it white hat, so that will be sustainable for you, most likely!
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  • Profile picture of the author SurrealPSD
    Originally Posted by algreg View Post

    You know what I learned?

    People will always pay for a shortcut. So if you have great tutorials that are really in-depth, then people will more than likely pay you for it because for them figuring it out is more difficult than parting with the money to have it laid out for you.

    Awesome what you're doing. Keep going. I think your project will work out just fine. Congrats.

    That's what Im hoping when I sell my tutorial course, appreciate the support


    Originally Posted by Wilton White View Post

    Thanks for some great tips and actionable information! I'll definitely implement a couple of these strategies for my blog site.

    Also, congratulations for the dramatic increase in your visitor traffic; the graph makes it look like the sky is the limit!

    The beauty of all this, is that the metrics visually show how 'much' your getting back for your efforts. It's a good start for me, let's see if I can monetize this thing. Many thanks.


    Originally Posted by MrDay View Post

    Nice spike in traffic!

    Thanks man, you really explained everything nicely.

    No probs!


    Originally Posted by Kevin McNally View Post

    Great post, thanks.

    4 days for an article, that is dedication to quality content !

    Good idea building the list, as you say adsense probably not great for this niche.

    Also lots of other back end potential, folk that love photoshop might enjoy stuff like Trick Photography and Special Effects by Evan Sharboneau and other related products...

    By the way Google has been acting lately, Im kinda glad I stuck with the 'long arduous' route Ive seen that CB product before - not quite the quality I'd like to promote, I aim to exceed that with my own. Always appreciate links and new ideas though, much appreciated


    Originally Posted by Ken_Caudill View Post

    Thank you for an informative and intelligent post. I especially liked the tip on maximizing the appeal of photos and graphics. Really good info seems obvious once you read it. I'm still smacking myself in the head for not thinking of that.

    There's so much to do and learn, it's easy to over-look little things like this! Glad you enjoyed the post


    Originally Posted by sillyme View Post

    That's awesome! I started my blog 20 days ago, and I'm averaging 20 unique a day! It's mostly people coming from facebook, twitter, and google plus, as I had a pretty heavy fan base before I got into blogging.

    But tutorials sound awesome, I'm going to see how I can do that. My niche is mostly internet marketing, wordpress, social media, etc.

    Gosh sometimes I wish I'd get into a niche less competitive, because everyone is doing exactly what I'm doing. But alas, it is what it is. Thanks for sharing, your strategy is awesome.

    Social has been great leverage for me also. Tutorials are awesome, and the real 'grease' of the internet - it's a great thing getting an answer to your questions within seconds. You thought of Youtube as a traffic generation strategy?

    Originally Posted by frankl View Post

    That's a great strategy. Love the tutorials btw

    Much appreciated! A lot of heart and soul goes into them


    Originally Posted by Michael Ten View Post

    Nice post! And it looks like you are keeping it white hat, so that will be sustainable for you, most likely!

    Even though I was tempted in the early days, Im glad I kept it white hat too
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    • Profile picture of the author mikeb1
      Great method you know it works for you so keep doing what your doing, although don't understand the adsense bit I would get shot of that, who wants to write an article for 4 days just to send someone away from your hard toil
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  • Profile picture of the author PeakConfidence
    Thank you for this post, really simple ways to incorporate blogs and a nice kick up the arse to crossing t's and dotting i's

    When you said google+ is a sleeping giant, what are your thoughts on this? is it worth finding out more? At the mo, i dont use it, but would be great to hear your views

    Thanks agin
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  • Profile picture of the author SurrealPSD
    Originally Posted by PeakConfidence View Post

    Thank you for this post, really simple ways to incorporate blogs and a nice kick up the arse to crossing t's and dotting i's

    When you said google+ is a sleeping giant, what are your thoughts on this? is it worth finding out more? At the mo, i dont use it, but would be great to hear your views

    Thanks agin

    Thanks for the comment. I'd definitely recommend looking into adding a '+1' onto your website. It's Google's baby, and Im pretty certain they're going to look upon those who use it favourably


    Originally Posted by mikeb1 View Post

    Great method you know it works for you so keep doing what your doing, although don't understand the adsense bit I would get shot of that, who wants to write an article for 4 days just to send someone away from your hard toil

    I really do hear you on the adsense! Whilst Im building traffic, Im using the Adsense units as a tool to measure ad-placement efficiency on my site - so when I launch my own product, I have half a clue on what works and what doesn't
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  • Profile picture of the author celente
    This is what I call a half syndication.

    But still it will come down to your actual content (that needs to be killer) and also comes down to your marketing the articles.

    If you do have a good articles, article marketing these days is how much effort you put into marketing them around in targeted blogs, forums, newsletters, ezines and all around the web.

    Even if you have a good article, blasting them to the directories is not really being an article marketer these days, you need to put it infront of the right eyeballs. And you will see very good results....even if you sales copy is half crappy.

    Good job and well done. There is lots of other stuff you can do to triple your results, but well done and keep going.
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  • Profile picture of the author Abul-Hussain
    Thanks for such an insightful post. It just goes to show that CONTENT IS KING!

    It doesn't matter how long it takes you to produce the content, as long as it creates exponential results.

    Hopefully a lot of new comers will get a glimpse of what it's really like building a niche Internet business. Not all of us are on a laptop, on a tropical beach in the Bahamas

    Abul
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    • Profile picture of the author SurrealPSD
      hahaa, no Tropical Beach in the Bahamas for me just yet

      Originally Posted by Abul-Hussain View Post

      Thanks for such an insightful post. It just goes to show that CONTENT IS KING!

      It doesn't matter how long it takes you to produce the content, as long as it creates exponential results.

      Hopefully a lot of new comers will get a glimpse of what it's really like building a niche Internet business. Not all of us are on a laptop, on a tropical beach in the Bahamas

      Abul
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  • Profile picture of the author edi4all
    Banned
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    • Profile picture of the author SurrealPSD
      Thanks for the comment. Im an artist first and foremost, and Im extremely active on DeviantArt - been a member for 8 years.

      I use the site to share my artwork and tutorial information, never as a spamming platform


      Originally Posted by edi4all View Post

      splendid ttraffic generation Tips, I had tried out DeviantArt, it sure works well, coz Am also an artist, just wondering how you used it to get traffic anyway? is it the commenting system you used or you are also an artist
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  • Profile picture of the author Bond1806
    Great post Surreal. I am in similar business (magazine design) and your insight on how to drive traffic to your blog will be very helpful to me.

    I am not active on DevianArt but I have accounts on similar sites (Creattica, Dribble).
    Mine tutorials will not take 4 days to make but one whole day for shore, maybe more.
    Have you thought about video tutorials?

    It seems more popular these days and kind of more personal, since your voice is present.
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  • Profile picture of the author Randall Magwood
    That's some good stats there, within a short period of time too. Keep it up my friend, you're about to see the light at the end of the tunnel.
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  • Profile picture of the author xxxJamesxxx
    Thanks for the post.

    Recently, I've been reading that bigger posts seem to do better in Google than your average 500 or so word blogposts.

    Your post seems to back this up. It might because people stay on the page longer etc as Google is tracking that.

    Either way, I'm thinking of knocking up an 2000 word post and see how that goes.

    James Scholes
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    • Profile picture of the author goindeep
      I think what your post shows is that if you give people something to click on and provide them with value they usually will. Good job.

      However... personally, Im not a big fan of spending massive amounts of time on traffic generation, I prefer to pay for it and be done, but that is just me.
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      • Profile picture of the author SurrealPSD
        Originally Posted by Bond1806 View Post

        Great post Surreal. I am in similar business (magazine design) and your insight on how to drive traffic to your blog will be very helpful to me.

        I am not active on DevianArt but I have accounts on similar sites (Creattica, Dribble).
        Mine tutorials will not take 4 days to make but one whole day for shore, maybe more.
        Have you thought about video tutorials?

        It seems more popular these days and kind of more personal, since your voice is present.

        Awesome. Im sure any social platform where you are actively engaged will bring through great traffic. Youtube is my big strategy for 2013!


        Originally Posted by fin View Post

        You're going to be rich.

        It would definitely be nice


        Originally Posted by Randall Magwood View Post

        That's some good stats there, within a short period of time too. Keep it up my friend, you're about to see the light at the end of the tunnel.

        Many thanks Randall, appreciated.


        Originally Posted by xxxJamesxxx View Post

        Thanks for the post.

        Recently, I've been reading that bigger posts seem to do better in Google than your average 500 or so word blogposts.

        Your post seems to back this up. It might because people stay on the page longer etc as Google is tracking that.

        Either way, I'm thinking of knocking up an 2000 word post and see how that goes.

        James Scholes

        Thanks James. I make the posts as long as they're needed - they just turn out to be beasts!


        Originally Posted by Andrei Rotariu View Post

        I think what your post shows is that if you give people something to click on and provide them with value they usually will. Good job.

        However... personally, Im not a big fan of spending massive amounts of time on traffic generation, I prefer to pay for it and be done, but that is just me.

        As these are early days, and my funds are limited - Im having to take the 'elbow-grease' route. Im sure as time progresses, I can optimise this workflow. Appreciate the comment
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  • Profile picture of the author Andrew de Goede
    Thank you --very comprehensive ! Love the traffic generation tips.
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  • Profile picture of the author TimothyTorrents
    Throw in IMGUR and REDDIT to add some more traffic.

    Great post!
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  • Profile picture of the author digitalsapien
    These strategies are for sure very powerful! Thanks for sharing your thought about how you can effectively promote your articles!
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  • Profile picture of the author Charanjit
    Great share, just three factors that you might want to add that might or might not add trafic, but worth looking at.

    Pintrest
    Instagram
    Youtube

    All good sources of trafic.
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    Want to learn more, read read and read more. http://www.mannusblog.com/index.php/...e-optimisation

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  • Profile picture of the author sdmtl
    Thanks for sharing the screenshots. Wow, that is a lot of tags. I usually only do the main KW and maybe one other.
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  • Profile picture of the author Rewbert
    Very informative and useful post, i thank you for this!
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  • Profile picture of the author ozetel
    Wow mate - yep some very informative info here. And you have given evidence by doing, very cool. I really hadnt thought of the length of the content that closely, at my own peril i know but very interesting concept. Looking into with own testing.

    Thanks again.
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    • Profile picture of the author samanthamilner
      Banned
      And I can second that this actually works as I do a similar thing myself though I always add some social bookmarking too and find that one in every three images I do this with will stick to google.

      When I have seen people fail at this its because they go for niches that are not that important with images. So go for things that are very visiual such as photography, travel etc.

      I also do it with my wedding site for wedding dresses. Now that one works like a dream.
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      • Profile picture of the author AnniePot
        You may also want to incorporate Udemy into your toolbox. It can produce some great results.

        A very informative post. Thanks for taking the time ...
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  • Profile picture of the author ryuchi
    This is a solid success with traffic, congratulations for succeeding with your passion. People loves tutorials that's for sure. It makes life easier for them.
    A very informative thread. Thank you for sharing this with us.

    Ryuchi
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