Should I give a free trial time?

35 replies
Hi fellow Warriors, I have been working very hard and well I really want to clarify all my doubts before doing any launching.

I am about to a product to the market, specifically software but I am not sure whether I should be giving a limited time trial, or just sell it as is. Of course for either case I would create some videos and help material to make people understand what is all about.

Any experiences with this?

All the best.
Daniel
#free #give #time #trial
  • Profile picture of the author betterwtveter
    I would recommend a trial so they get their feet in the water enough to want the rest of hte product.
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    • Profile picture of the author algreg
      Originally Posted by betterwtveter View Post

      I would recommend a trial so they get their feet in the water enough to want the rest of hte product.
      Totally agree with that. Trials always work. I can't tell you how many things I didn't intend to buy but got a sweet deal on a trial and then pulled the trigger.

      If your software is priced from $50 and up I would hit people with a $1 or $2 trial for like 7 days and then let them decide if they want it or not after that 7 days.
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    • Profile picture of the author nikomaster
      Originally Posted by betterwtveter View Post

      I would recommend a trial so they get their feet in the water enough to want the rest of hte product.
      Here is something I did not mention: A short time using it would give them a lot of benefit, and I am not sure after that they would like to buy it as they could get what they need in just the trial period.
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      • Profile picture of the author Troy_Phillips
        Originally Posted by nikomaster View Post

        Here is something I did not mention: A short time using it would give them a lot of benefit, and I am not sure after that they would like to buy it as they could get what they need in just the trial period.
        If it works in one sitting .. probably not offering a trial unless you could limit it's production during the trial.
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      • Profile picture of the author Raydal
        Originally Posted by nikomaster View Post

        Here is something I did not mention: A short time using it would give them a lot of benefit, and I am not sure after that they would like to buy it as they could get what they need in just the trial period.
        So the answer to your question is NO. If the customer can get
        FULL benefit from your product during the trial period then a
        trial would be redundant. A trial assumes that when the
        prospects no longer have access they no longer have the benefit.

        -Ray Edwards
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by Raydal View Post

          So the answer to your question is NO. If the customer can get
          FULL benefit from your product during the trial period then a
          trial would be redundant. A trial assumes that when the
          prospects no longer have access they no longer have the benefit.

          -Ray Edwards
          Good catch Ray. You're not just another pretty face.

          I did miss that. If you offer a trial, you want them to feel a sense of loss when that trial ends.

          For example, very rarely I would need to convert a file from one format to another. I simply downloaded a trial version, did the conversion and then went on my merry way. I didn't feel any sense of needing that software after the trial.
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        • Profile picture of the author nikomaster
          Originally Posted by Raydal View Post

          So the answer to your question is NO. If the customer can get
          FULL benefit from your product during the trial period then a
          trial would be redundant. A trial assumes that when the
          prospects no longer have access they no longer have the benefit.

          -Ray Edwards
          Well I guess, the free trial is not an option for me. Unless I release ta demo version that only shows the benefit without giving it.

          I did miss that. If you offer a trial, you want them to feel a sense of loss when that trial ends.
          Another good point. I think this clarifies everything.

          Thank you for your support guys.
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          • Profile picture of the author Tom B
            Banned
            Originally Posted by nikomaster View Post

            Well I guess, the free trial is not an option for me. Unless I release ta demo version that only shows the benefit without giving it.



            Another good point. I think this clarifies everything.

            Thank you for your support guys.
            Video is a great way to sell software. Showing it in action and how it can help the buyer accomplish their goals. You shouldn't need a trial to make sales.
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            • Profile picture of the author nikomaster
              Originally Posted by Thomas Belknap View Post

              Video is a great way to sell software. Showing it in action and how it can help the buyer accomplish their goals. You shouldn't need a trial to make sales.
              Just one more question: How do you handle refunds and that stuff? Do you offer money guarantee back? if so, under what terms.
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        • Profile picture of the author TimK06
          A free trial could bring plenty of awareness to your product if people try it and fall in love with it. I say give it a try.
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  • Profile picture of the author Terry Kyle
    Hi Daniel,

    Why don't you split test different periods and prices to find the sweet spot?

    If running WordPress, this free plugin is fine for simple A/B split tests:

    WordPress › MaxA/B « WordPress Plugins

    e.g.

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  • Profile picture of the author FirstSocialApps
    I personally think that a trial (or even a totally free version) of software is not only a good idea, it is expected by the customers. My whole thought is that if you have confidence your software is excellent you would want to show it off.
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    • Profile picture of the author Tom B
      Banned
      Originally Posted by FirstSocialApps View Post

      I personally think that a trial (or even a totally free version) of software is not only a good idea, it is expected by the customers. My whole thought is that if you have confidence your software is excellent you would want to show it off.
      I don't offer free trials any longer and no problem with customers expectations.

      I am not in the business of supporting non paying customers. I prefer people that are serious and not tire kickers.

      I am confident enough in my software that the customers will be happy after they purchase.
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      • Profile picture of the author nikomaster
        Originally Posted by Thomas Belknap View Post

        I don't offer free trials any longer and no problem with customers expectations.

        I am not in the business of supporting non paying customers. I prefer people that are serious and not tire kickers.

        I am confident enough in my software that the customers will be happy after they purchase.
        Well, I guess that is fine in the long run. But what about newcomers?
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by nikomaster View Post

          Well, I guess that is fine in the long run. But what about newcomers?
          I don't understand the question. All customers are newcomers at one time.
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          • Profile picture of the author nikomaster
            Originally Posted by Thomas Belknap View Post

            I don't understand the question. All customers are newcomers at one time.
            My apologies, I think I did not make myself clear. I was talking about the software seller as a newcomer. Like I am.
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            • Profile picture of the author Tom B
              Banned
              Originally Posted by nikomaster View Post

              My apologies, I think I did not make myself clear. I was talking about the software seller as a newcomer. Like I am.
              Most of my customers never heard of me before they purchased.
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      • Profile picture of the author Roslyn Agosta
        Originally Posted by Thomas Belknap View Post

        I don't offer free trials any longer and no problem with customers expectations.

        I am not in the business of supporting non paying customers. I prefer people that are serious and not tire kickers.

        I am confident enough in my software that the customers will be happy after they purchase.
        Also, to be fair, there are a lot of big software companies that provide free trials and can still make a lot of money. Adobe, Office, Camtasia...
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        • Profile picture of the author Tom B
          Banned
          Originally Posted by Roslyn Agosta View Post

          Also, to be fair, there are a lot of big software companies that provide free trials and can still make a lot of money. Adobe, Office, Camtasia...
          Comparing a one man shop to a company like Adobe isn't really apples and oranges if we are talking about being fair.

          I think some people don't understand what goes on behind the scenes in terms of customer support for software.
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          • Profile picture of the author Roslyn Agosta
            Originally Posted by Thomas Belknap View Post

            Comparing a one man shop to a company like Adobe isn't really apples and oranges if we are talking about being fair.

            I think some people don't understand what goes on behind the scenes in terms of customer support for software.
            Please enlighten me in that case.
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            • Profile picture of the author Tom B
              Banned
              Originally Posted by Roslyn Agosta View Post

              Please enlighten me in that case.
              Every computer is setup differently. Sometimes there are installation problems because of the way the computer is setup. Even if it works on majority of computers you will have people that have problems.

              Same as servers when installing scripts. Sometimes people will have problems installing a script while others will have no problems.

              That is just the start of the fun of customer support. If your software accomplishes one specific task then it may be simple enough to avoid "how to" questions.

              More complex requires more support. Most large companies charge extra for support. Even if that is the route you go, you still need to provide some free avenue for support otherwise people will not want to use your software.

              I have had success with forums but that also requires time moderating the posts, deleting the spam, and helping people with logins.

              All this time takes away from product development, marketing the products to bring people into your sales funnels, sale funnel testing and so on...
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              • Profile picture of the author Roslyn Agosta
                Originally Posted by Thomas Belknap View Post

                Every computer is setup differently. Sometimes there are installation problems because of the way the computer is setup. Even if it works on majority of computers you will have people that have problems.

                Same as servers when installing scripts. Sometimes people will have problems installing a script while others will have no problems.

                That is just the start of the fun of customer support. If your software accomplishes one specific task then it may be simple enough to avoid "how to" questions.

                More complex requires more support. Most large companies charge extra for support. Even if that is the route you go, you still need to provide some free avenue for support otherwise people will not want to use your software.

                I have had success with forums but that also requires time moderating the posts, deleting the spam, and helping people with logins.

                All this time takes away from product development, marketing the products to bring people into your sales funnels, sale funnel testing and so on...
                Hmm, I guess that is true. Right now, I am currently experiencing issues with my printer software on this computer, however it is working and installed perfectly on my laptop. Both with Windows 7. :confused:
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  • Profile picture of the author Abul-Hussain
    What would be better than a free trial Daniel is a $1 trial.

    That way you totally eliminate the time wasters and attract more qualified leads.

    Those who are willing to pull out their credit cards and spend $1 to trial your software, are the people who will make the full purchase, if the software meets their expectations.

    All the big self-help publishing houses in North America and Europe - Agora, Nightingale Conant, etc. - offer free or low cost trials.

    Abul
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    • Profile picture of the author nikomaster
      Originally Posted by Abul-Hussain View Post

      What would be better than a free trial Daniel is a $1 trial.

      That way you totally eliminate the time wasters and attract more qualified leads.

      Those who are willing to pull out their credit cards and spend $1 to trial your software, are the people who will make the full purchase, if the software meets their expectations.

      All the big self-help publishing houses in North America and Europe - Agora, Nightingale Conant, etc. - offer free or low cost trials.

      Abul
      Hey, that is a good idea, specially when using the software for just a couple of hours they can get huge benefits.
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      • Profile picture of the author Abul-Hussain
        Originally Posted by nikomaster View Post

        Hey, that is a good idea, specially when using the software for just a couple of hours they can get huge benefits.
        I KNOW it will work.

        Good luck!

        Abul
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        I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
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  • Profile picture of the author duffers5000
    A free trial is a great way to give customers a taste of your product but I would really have to know more specifics before I recommended you to do that. A restricted features free edition can also work if the main software can offer a lot more features.
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  • Profile picture of the author Inspired, Inc.
    give a free trial and try to ask for feedback...
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  • Profile picture of the author whland
    Definitely give a free trial. I know most times I download a free trial of software and end up purchasing the full version because I loved it.

    Chad
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  • Profile picture of the author Sarevok
    Free software trials is always a great idea.

    I personally spend tons of money on software, and can tell you as a customer, that if there's no trial, I will personally look elsewhere for one.

    Remember, people buy software to make their lives easier.

    If your software makes their life easier, prove it, and they'll be happy to pay.

    Also; offer TONS of video tutorials, and examples.

    The more easy documentation, the better.
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    • Profile picture of the author nikomaster
      Originally Posted by Sarevok View Post

      Free software trials is always a great idea.

      I personally spend tons of money on software, and can tell you as a customer, that if there's no trial, I will personally look elsewhere for one.

      Remember, people buy software to make their lives easier.

      If your software makes their life easier, prove it, and they'll be happy to pay.

      Also; offer TONS of video tutorials, and examples.

      The more easy documentation, the better.
      It is really. I also like to try before buying. However, I was clarified that for my case this does not apply, unless I put some serious limitations on it. Even with limitations the user can have serious benefits here. So I guess I will go for non-trial.
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  • Profile picture of the author Randall Magwood
    If you offer it as a trial first, make sure that they only get 1 license per computer. So after the 30-day trial (or whatever) is up, they can no longer use your software. They will have no choice but to buy it.
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  • Profile picture of the author seosorcerer
    Trial accounts have worked very well for our product, and we collect the users email on sign-up so we can then re-iterate our value proposition to them at 3, 7 and 12 day intervals from their sign-up while in this trial mode. Increases the conversion rate
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  • Profile picture of the author Punsak
    For me, I create free and pro version.
    I give free version to collect user email, limited some version but have a high value to proof myself.

    Then upsale with pro version, If they don't buy now, the follow mail work for me to pitch them why they should using pro version
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  • Profile picture of the author nikomaster
    I'll go for non trial. The nature of my product does not allows it. I guess there is a section here where I can request a review. With 20 people telling me what they think about would do it. Thanks everyone for your support.

    All the best
    Daniel
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  • Profile picture of the author celente
    Terry Kyle is right.

    We offer a 7 day trial, and get a ok conversion, and then on some of our membership sites we go to 14 day trial and bang!!! we lift conversions by 55% ..... So you need to test this, make it a no brainer for people to join, and make it harder for them to say NO!!! That is what marketing is all about isnt it
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