What Information is Important When Buying a Website

by Mattds
10 replies
Ok so i have an idea to sell some of my websites and domain names, via my own website. The thing is i'm not sure what information i should provide about the domain/website to the customer.

Obviously page rank and visitor/profit information is a must. But is there anything else i should be providing? I want to have as much info on the sites as possible really.

Any input is appreciated
#buying #important #information #website
  • Profile picture of the author iJonathan
    Along with the PR and analytics, if I want to buy a website I will look for its age , its ranking for keywords in search engines , and mostly importantly revenues generated and potential of the website.
    Signature
    {{ DiscussionBoard.errors[7273202].message }}
  • Profile picture of the author Abul-Hussain
    What's important to me as a buyer of web based businesses is the longevity of the business.

    Here's some of the questions I need answered to make a buying decision:

    1) How is the website generating its revenue?
    2) Are the revenues sustainable?
    3) Is there room to grow the revenues?
    4) What are the sources of website traffic?
    5) Are there any possible weaknesses in the sources of web traffic?
    6) Are there other sources of traffic that aren't being optimised?
    7) What marketing strategies didn't work for the seller?
    8) Can the website be effectively marketed OFFLINE?
    9) Will I be able to sell the website easily, after building it up?
    10) How much resources will I need to invest, to fully exploit the websites potential?

    Hope that helps you to draft your sales copy.

    Good luck

    Abul
    Signature
    Author | Speaker | Digital Marketing Coach

    I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
    {{ DiscussionBoard.errors[7273246].message }}
    • Profile picture of the author Same
      Originally Posted by Abul-Hussain View Post

      What's important to me as a buyer of web based businesses is the longevity of the business.

      Here's some of the questions I need answered to make a buying decision:

      1) How is the website generating its revenue?
      2) Are the revenues sustainable?
      3) Is there room to grow the revenues?
      4) What are the sources of website traffic?
      5) Are there any possible weaknesses in the sources of web traffic?
      6) Are there other sources of traffic that aren't being optimised?
      7) What marketing strategies didn't work for the seller?
      8) Can the website be effectively marketed OFFLINE?
      9) Will I be able to sell the website easily, after building it up?
      10) How much resources will I need to invest, to fully exploit the websites potential?

      Hope that helps you to draft your sales copy.

      Good luck

      Abul
      Now this is a laid out plan here. Very detailed.
      {{ DiscussionBoard.errors[7283310].message }}
  • Profile picture of the author syedqurat
    important
    PR, google site:"yoursite" means how many pages display every important detail you got on web-master tool about website you just share with clients
    Signature
    NS Layout Website Design & SEO Services
    WORDPRESS | DRUPAL | JOOMLA | MAGENTO | PHP | HTML | CSS |
    {{ DiscussionBoard.errors[7273269].message }}
    • Profile picture of the author Jesse L
      Originally Posted by syedqurat View Post

      important
      PR, google site:"yoursite" means how many pages display every important detail you got on web-master tool about website you just share with clients
      Want to buy a website?

      You can go a couple of ways in your strategy. As mentioned, you can target the sensible business minded looking at entities that have a strong market with potential of regular growth.
      OR
      You can target the greedy by building traffic numbers and paying for ads to generate quick revenue, perhaps even at a loss, in order to quickly bring up the selling power of the website to people that look for high numbers and gross income.

      my 2 cents worth

      JL
      Signature

      The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. – Vince Lambardi

      {{ DiscussionBoard.errors[7274813].message }}
      • Profile picture of the author cashp0wer
        Well, the PR of the website, the content on the website (make sure it is original and high quality) - I guess if you are a writer you could redo this but you wouldn't have to if it was already good. Look at the analytics of the site. Good luck.
        Signature
        My Internet Marketing Blog - Warts And All!
        {{ DiscussionBoard.errors[7274953].message }}
  • Profile picture of the author obin94
    If I were to buy a site I would want to know EVERYTHING about the site. One of the most important things would be revenue, how much time is being put in to make that revenue. Is the revenue increasing or decreasing.
    {{ DiscussionBoard.errors[7274433].message }}
  • Profile picture of the author gabysanchez225
    I would check out flippa.com and look at the most active listings and what those people request to see. Those are buyers asking buyers questions with experience buying. Everything you need IMO. Good luck!
    {{ DiscussionBoard.errors[7274757].message }}
  • Profile picture of the author TaylorLu
    Banned
    If you are not sure about the information you should provide, maybe you should ask help for someone who has successfully done it before. This way, you will certainly make a good job and you will also gain some experience for the future.
    {{ DiscussionBoard.errors[7283067].message }}
  • Profile picture of the author guzze
    The age, the number of backlinks and where the backlinks are.
    {{ DiscussionBoard.errors[7285603].message }}

Trending Topics