A NEW era in video marketing!! You need to check out this video NOW!

11 replies
Hey Guys!

Those who know me know that there are a few things I HATE when it comes to video marketing, and I think that it is because having worked with a global TV station and having seend the pro way of doing things, the 'not-so-pro' way kinda peeves me a bit.

They are:

Crappy editing software - Yes Movie maker!

Bad Audio - It is dreadful. You know it's true

and

Powerpoint recordings - They are useful for elearning and presenting ideas, but promotional videos NEED to be done professionally!

BUT....

thake a look at this:


Presenter looks as though it could be a new era for video marketers who use powerpoint, especially since you can export straight as SWF (i think ) and include quizzes!

That is great news! Except I my have to eat my own powerpoint-hating words

Mubarak
#check #era #marketing #video
  • Profile picture of the author jasonl70
    I think a video that is too polished can look too commercial, and less personal and 'authentic'.

    When people perceive something as overtly "commercial", their skepticism will very likely go up.

    Just stuff to consider.. I've just started working with video, and this is something that has concerned me as I get better with it.
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    -Jason

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  • Profile picture of the author kswr123
    Perhaps. But professional does not HAVE to = commercial.

    I make videos for warriors using professional software, and the result is personal, and very relaxed, because sometimes they record their own audio, or they have their own colour scheme. It is not run like a factory, but it is not running around like a headless chicken either...

    If you get my wierd analogy...

    Basically, videos can be professional and not overly 'commercial', 'foreboding' or 'out-of-touch'.

    Mubarak
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  • Profile picture of the author JonathanBoettcher
    Yes - its true that very few people are capable of producing videos that are on par with the pro level, I know I'm certainly not.

    However, it really depends on what you're trying to achieve with your video marketing. For instance, an affiliate marketer just wanting to drive some traffic to an affiliate offer or squeeze page can easily get by with free software, creating a slide presentation. Is it pretty? No. Effective? It can be.

    Someone with their own product, trying to promote a brand image is going to want to invest more money...

    Adobe Presenter sure looks cool. Unfortunately it is $500. Camtasia is $299, and you can produce similar results. CamStudio is free - though not nearly as good as either, IMO.
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  • Profile picture of the author kswr123
    Yes. IMHO Camtasia tops Camstudio any day of the week, although for video marketers like myself, presenter tops powerpoint.

    Final cut tops movie maker, vegas and premiere.

    After effects tops most things!


    Mubarak
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  • Profile picture of the author Chuck Evans
    I've Adobe Presenter, Camtasia, and Sony Vegas. I love them all use each of them for different projects. I also have After Effects but haven't had time to study and learn it yet. Just looking through it thought appears to have a very high learning curve!

    chuck
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    Chuck Evans - Golf Magazine Top 100 Teacher
    Learn How To Play Your Best Golf

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    • Profile picture of the author ProEFI
      Chuck - which do you prefer, Adobe Presenter or Camtasia?
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      • Profile picture of the author Chuck Evans
        Originally Posted by ProEFI View Post

        Chuck - which do you prefer, Adobe Presenter or Camtasia?
        Two different animals! As far as I know you cannot capture from the screen using Presenter like you can with Camtasis. We do a LOT of training so we use PP for the majority of it. Presenter is the best thing I've seen to go with PP.

        chuck
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        Chuck Evans - Golf Magazine Top 100 Teacher
        Learn How To Play Your Best Golf

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    • Profile picture of the author kswr123
      Originally Posted by Chuck Evans View Post

      I've Adobe Presenter, Camtasia, and Sony Vegas. I love them all use each of them for different projects. I also have After Effects but haven't had time to study and learn it yet. Just looking through it thought appears to have a very high learning curve!

      chuck

      It's very true. I'm 16 and have being doing after effects for a few years. I have pretty much got it sussed, and can easily outsoucre video marketing, however it takes a while.

      Mubarak
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  • Profile picture of the author Frank Bruno
    You can record Power Point presentations directly from PP using Camtasia and according to your video looks like you can do the same just using Camtasia.

    Frank Bruno
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  • Profile picture of the author ProEFI
    The neat thing I like about Presenter is that you can have an interactive quiz.
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  • Profile picture of the author kswr123
    Yes. It is. Can you export PPT as swf with it?

    Mubarak
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