Need Ideas for Opt-In Incentive

17 replies
Hey guys, I could use some advice on an opt-in incentive for my site... I've been using a free report that tells users some of the mistakes that people make when it comes to setting up a new WP site, and the conversion rate is terrible...

I could really use some advice on what types of things WP users would leave their email for.

Thanks
#ideas #incentive #optin
  • Profile picture of the author shelahc
    Originally Posted by Marketer Matt View Post

    Hey guys, I could use some advice on an opt-in incentive for my site... I've been using a free report that tells users some of the mistakes that people make when it comes to setting up a new WP site, and the conversion rate is terrible...

    I could really use some advice on what types of things WP users would leave their email for.

    Thanks
    Matt I'm glad you posted this. I'm going to follow this thread in hopes to get some helpful tips as well. :p
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  • Profile picture of the author obin94
    It is normally not your free offer, but the way you sell that free offer.

    Remember even though you are not actually selling the report you need to make the user feel like they would want to buy it and are getting a great deal by putting their email in for it instead of their money.

    Since the free gift is your first relationship builder with your list, you really need to make sure it is something that you would feel comfortable selling for at least $5.
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  • Profile picture of the author MarketingMinded
    Are you getting a decent amount of traffic? Traffic might be an issue with conversions.

    Aside from that, you have to look at the offer itself. It's possible that people aren't interested in that particular subject, or maybe it isn't urgent enough. It might be worth taking the time to survey your audience and see what their most pressing problems are.

    You could also go a step further and see what medium they prefer.

    Ask questions and watch to see what others are talking about online.
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    • Profile picture of the author Marketer Matt
      Originally Posted by MarketingMinded View Post

      Are you getting a decent amount of traffic? Traffic might be an issue with conversions.

      Aside from that, you have to look at the offer itself. It's possible that people aren't interested in that particular subject, or maybe it isn't urgent enough. It might be worth taking the time to survey your audience and see what their most pressing problems are.

      You could also go a step further and see what medium they prefer.

      Ask questions and watch to see what others are talking about online.
      The site in question gets a good bit of traffic (few thousands visits per month), but the opt-in rate is somewhere around .05%.

      I guess I could try to make it a little more urgent...

      The medium is heavily weighted in terms of computers over other devices.

      Any other thoughts?
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      • Profile picture of the author MarketingMinded
        Originally Posted by Marketer Matt View Post

        The site in question gets a good bit of traffic (few thousands visits per month), but the opt-in rate is somewhere around .05%.

        I guess I could try to make it a little more urgent...

        The medium is heavily weighted in terms of computers over other devices.

        Any other thoughts?
        It has to be attractive and grab the attention of visitors.

        When I said medium I meant the type of content: text, audio, video?

        The key is really getting to the root of the problem. You do that by asking the right questions. The right question is the difference between good and great.

        Here are some power questions:

        What do you look for....?
        What have you found.....?
        How do you propose....?
        What has been your experience with..?
        How have you successfully used...?
        How do you determine....?
        Why is that a deciding factor....?
        What makes you choose...?
        What do you like about....?
        What is one thing you would improve about...?
        What would you change about....?
        Are there other factors...?
        What does your competitor do about...?
        How do your customers react to....?

        One of my favorites: what is the one skill that you'd like to master most?

        Just some food for thought...
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  • Profile picture of the author Bill Jeffels
    I think it's your offer. Instead of offering a report on newbie mistakes.

    Offer a report on the top 5 benefits that someone would get for
    opting in.

    In your prospects mind they may not want to know the mistakes. But how
    your report is going to benefit them.


    Bill



    .
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    • Profile picture of the author adamj2
      I'm not keen on free offers either to give away to people to get opt-ins or as a subscriber myself if I decide to join a list.

      I am more interested if the page is going to show me some cool new info that will help me make money, get more traffic etc even if it might be a paid offer and I don't want to go trawling through a free PDF thing.

      Perhaps just a clever advantage driven hook about how you will reveal how to solve the problem for the subscriber without mentioning if it is free or not. And the answer could be the paid offer itself on the next page.

      Or if it is a free gift, then a quick pay-off such as a video in the email would be cool as opposed to having to read a PDF.
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    • Profile picture of the author critterman
      Originally Posted by Bill Jeffels View Post

      I think it's your offer. Instead of offering a report on newbie mistakes.

      Offer a report on the top 5 benefits that someone would get for
      opting in.

      In your prospects mind they may not want to know the mistakes. But how
      your report is going to benefit them.


      Bill



      .


      Bill has a good point!!

      I don't want to know my mistakes I want to know how to fix them ... you might have covered that in your E book but I don't know that all I know if your going to point out my mistakes and then I have to find a solution ...

      Just my 2 cents
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  • Profile picture of the author joefizz
    Hey Matt,

    Without looking at specifics on the page, is the offer compelling enough for them?

    If this is the only product you have, consider phrasing it in a way that it solves a problem for them and the benefit that would bring...(wifm).

    Good luck!

    Llwyddiant!

    Joe
    Signature
    I am an Internet Marketing coach. Accelerate your performance here:
    FREE RESOURCES to help you...

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  • Profile picture of the author Matt Bard
    It sounds like you are talking about opt-ins from your blog or another type of content page versus a squeeze page. That conversion rate could be higher but you typically don't get very high conversions from a content page with an opt-in form over in the sidebar.

    If you really want to convert the traffic, you need to send them to a squeeze page that has no other distractions or options for them other than to opt-in.

    If, on the other hand, you're getting your traffic from the content on your blog and want to convert more from there, you need to have your opt-in in more places and more prominent like up in the header or use a theme that has a "featured" section before the posts.

    You can also use a pop up when they arrive at your blog and have a message to opt-in after every post.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by Marketer Matt View Post

    Hey guys, I could use some advice on an opt-in incentive for my site... I've been using a free report that tells users some of the mistakes that people make when it comes to setting up a new WP site, and the conversion rate is terrible...

    I could really use some advice on what types of things WP users would leave their email for.
    Assuming that you're talking about the site in your sig
    file...

    Part of the reason that you're getting a low conversion
    rate is because your opt-in form does not jump off the
    page in the first screen that people see (they have to
    scroll to see that it's an opt-in form).

    I'd recommend having a colored background to your
    opt-in form that jumps off the page so people's
    attention is drawn to your opt-in box.

    The current report title sounds a bit overdramatic too.

    If people are at your site to choose a WordPress theme
    for their site, then I'd create an opt-in incentive that
    educates them on how to choose the ideal WordPress
    theme for them.

    I hope that helps you.

    Dedicated to mutual success,

    Shaun
    Signature

    .

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  • Profile picture of the author Randall Magwood
    Originally Posted by Marketer Matt View Post

    Hey guys, I could use some advice on an opt-in incentive for my site... I've been using a free report that tells users some of the mistakes that people make when it comes to setting up a new WP site, and the conversion rate is terrible...

    I could really use some advice on what types of things WP users would leave their email for.

    Thanks
    You should test just driving them straight to your sales letter page. This turned up my sales in a particular niche very quickly. You would think that if nobody is subscribing to the free offer, that they wont invest into buying something. But my tests have shown otherwise - just in one of my particular niches.
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    • Profile picture of the author obin94
      Originally Posted by Randall Magwood View Post

      You should test just driving them straight to your sales letter page. This turned up my sales in a particular niche very quickly. You would think that if nobody is subscribing to the free offer, that they wont invest into buying something. But my tests have shown otherwise - just in one of my particular niches.
      I understand niches can be very secretive things, but can you tell us what niche this was.

      Or broadly the niche? Weight loss, Internet Marketing, Dog training....
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  • Profile picture of the author David Keith
    Shaun is pretty much spot on, but i think he missed the most glaringly obvious answer.

    Go get yourself an ecover from fivver for $5 and that will instantly increase the perceived value of your offer. Thats the fastest and easiest thing you can do to up your conversion rate.

    obviously the better the ecover looks the more it will help, but got get your feet wet with just a simple $5 fivver ecover and the look to upgrade from there.
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  • Profile picture of the author Mike Hill
    Here try this post for your answer to wanting information on how to get ideas for optin incentives:

    http://www.warriorforum.com/main-int...-friendly.html
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  • Profile picture of the author mbacak
    Can we see the page to give you a better idea... or maybe put it up somewhere and turn off the optin form... I'd be glad to give you a few pointers.
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    • Profile picture of the author Marketer Matt
      Originally Posted by Matt Maiden View Post

      It sounds like you are talking about opt-ins from your blog or another type of content page versus a squeeze page. That conversion rate could be higher but you typically don't get very high conversions from a content page with an opt-in form over in the sidebar.

      If you really want to convert the traffic, you need to send them to a squeeze page that has no other distractions or options for them other than to opt-in.

      If, on the other hand, you're getting your traffic from the content on your blog and want to convert more from there, you need to have your opt-in in more places and more prominent like up in the header or use a theme that has a "featured" section before the posts.

      You can also use a pop up when they arrive at your blog and have a message to opt-in after every post.
      - All of my traffic comes into content pages. I don't have any squeeze pages per se, since I'm not selling products.

      Originally Posted by Shaun OReilly View Post

      Assuming that you're talking about the site in your sig
      file...

      Part of the reason that you're getting a low conversion
      rate is because your opt-in form does not jump off the
      page in the first screen that people see (they have to
      scroll to see that it's an opt-in form).

      I'd recommend having a colored background to your
      opt-in form that jumps off the page so people's
      attention is drawn to your opt-in box.

      The current report title sounds a bit overdramatic too.

      If people are at your site to choose a WordPress theme
      for their site, then I'd create an opt-in incentive that
      educates them on how to choose the ideal WordPress
      theme for them.

      I hope that helps you.

      Dedicated to mutual success,

      Shaun
      - Thanks for the advice. I'll tinker with my opt-in form and see if I can make it stand out a bit more...

      Originally Posted by David Keith View Post

      Shaun is pretty much spot on, but i think he missed the most glaringly obvious answer.

      Go get yourself an ecover from fivver for $5 and that will instantly increase the perceived value of your offer. Thats the fastest and easiest thing you can do to up your conversion rate.

      obviously the better the ecover looks the more it will help, but got get your feet wet with just a simple $5 fivver ecover and the look to upgrade from there.
      - Good idea on the book cover. I'll pursue that.



      Thanks for the help so far guys... the site is There is a Theme For That - where you can see my opt-in form. It's a site that helps people find the WP theme they are looking for and also offers some useful reviews that compare particular types of WP themes. The niche, obviously, is Wordpress users.
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