Understanding EPCs

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This is from Andy Fletcher of DigiResults (with permission)
More here -

https://dl.dropbox.com/u/16166456/An...ing%20EPCs.pdf
#main internet marketing discussion forum #epcs #understanding
  • Read through it and it's super awesome.
  • Awesome explanation of EPC's by Andy .. Malcolm, i was going to share it here but you did it in hurry i guess hahaha .. faster then me ..
    • [1] reply
    • What's this thread doing in the Copywriting forum?

      Earnings per click is a marketing topic.

      Alex
      • [2] replies
  • Online copywriters who understand EPC have an advantage over those who only deal with whether their copy 'converts'.

    "My copy coverts at 3%"--BFD.

    "My offer has an EPC of $1.25 on JV traffic"--Now we got something to talk about.

    EPC is also valuable because it aggregates all the pieces of the offer including the one-time offers.

    Things get serious when the word EPC is mentioned.

    For instance, if you've written an offer than converts copywise and you're trying to scrounge up some some JV list traffic to test against it, saying your offer converts at 10% won't mean a thing to a potential JV. They'll ignore you.

    What will matter is if you say I have an offer that has an EPC of $1.10. Now the guy knows how much he's going to make based upon the size and responsiveness of his list. It sums things up quickly for the JV or for the guy driving cold traffic.

    The upshot is for the copywriter, if you want to impress other copywriters, go ahead and brag about your conversion rate. If you're talking to a guy building lists or doing media buys, talk about your EPC. You'll earn almost instant respect in the process.

    - Rick Duris
    • [ 5 ] Thanks
    • [1] reply
    • This guide is one of the best things given to this community - for free.

      It's easily worth $97. If you read it and understand it - don't just glance - you will have major advantage in this space.

      I can count (literally) $xx,xxx extra that came my way as a result of applying the intrinsic understanding of these metrics.
  • It's always life affirming when something you've written gets reposted on a popular forum ...

    and all anyone comments on is the choice of which sub-forum it was put in.
    • [ 1 ] Thanks
  • Banned
    Now all we need is for someone to say "What's that doing here - should be over in the Copy Forum" :p
  • My EPC is $7.77 because I am THAT good!
    • [1] reply
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    Understanding EPCs

    This is from Andy Fletcher of DigiResults (with permission) Understanding EPCs - Earnings Per Click (here after referred to as EPCs) are the performance numbers the marketing industry is driven by.