I have read lots about building a list and decided that I wanted to create my own product. Its coming along nicely and it made me think about the sales funnel and email marketing.
I am now dedicated to my own product creation, and am not willing to sell anyone elses to my list / on my blog. But this creates a problem when I only have one product to begin
On the thankyou page after an opt-in, this is a great place to advertise my ebook. I am confused about the next steps. I think it will be fine to plug it in my email campaign to those who didn't buy the book.
However, I am unsure where to take my funnel next as I don't have a higher priced product (for those that buy) or a lower priced one (for those who don't). Not much of a funnel!
Similarly I know that a buyers list is far more important than a freebie seeker one. But once I have compiled my buyers list I have nothing to plug to them initially, as they have bought my product already!
Hopefully this will only be a short term problem! I don't want to delay the launch but is it worth doing so whilst I develop further products to make sure my buyers list doesn't go stale?