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Where's the Milk????

by BizBooks
14 replies
The milk in your supermarket is in the very back of the store.

How do I know??

once you figure that out.... how do you use that in YOUR Business?
#milk
  • Profile picture of the author dambim
    you can know because i only sell milk
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  • Profile picture of the author getinmoney
    Banned
    its all about advertising. When you go to get the necessities you pass many things that jump out at you and make you grab them. Thats how stores make money
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  • Profile picture of the author BizBooks
    Milk is in the back!

    why?
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  • Profile picture of the author BizBooks
    Exactly!

    Each of us, in their own business,needs to incorporate that strategy. Dan Kennedy hangs a big sign "BUT IT WON'T WORK IN MY BUSINESS".

    The trick is to use that strategy in your own business, modified for your market and angle....
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    • Profile picture of the author xiaophil
      Is this about up-sells and cross-sells?

      We already have our wallets out because we have decided to buy the milk.

      And on the way to the milk, we are offered special deals and reminders about other products.
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      • Profile picture of the author BizBooks
        Originally Posted by xiaophil View Post

        Is this about up-sells and cross-sells?

        We already have our wallets out because we have decided to buy the milk.

        And on the way to the milk, we are offered special deals and reminders about other products.
        Exactly!

        Upsells, crosssells... and making the buyer go through the "store" until the milk display on the furthest side of the store in the back!

        and is the milk put at eye level? even think about that?

        See this on Wal*Mart and the way the shelves are set up:

        http://www.pbs.org/wgbh/pages/frontline/shows/walmart/
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  • Profile picture of the author Scott Lundergan
    On a somewhat similar subject....

    For those of you who forget the milk (i.e.-creative strategies and implementation)

    I use this site for my brain dump, strategies, ideas that fly into my head, to do list, self management, etc.

    Remember The Milk: Online to do list and task management - GREAT TOOL and as easy to use as email
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  • Profile picture of the author ElysiaB
    WOW

    Clever principle!

    I was like what the? Then the "ah huh" moment kicked in
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  • Profile picture of the author BizBooks
    the tricky part is not using it in in places where it will cost you sales....

    but, say, if you offer a free product.... why isn't there an upsell? if not before the opt in... why not afterward on the opt in confirmation page?
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  • Profile picture of the author jedz
    Banned
    The only key for you to get the milk is the proper marketing and advertising of your product. Once the people knows that you're offering like a freebies or you had some testimonial/persons who have tried and prove that your product is good, it is impossible that you can't get more sales.
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    • Profile picture of the author theyoungmarketer
      Banned
      Someone posted a link on Twitter just recently about shopping centres hytnotizing you, it's probably too hard to find it now.
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  • Profile picture of the author Steve L
    same reason why there are 10 hot dogs, and only 8 buns per package... to get you buy more stuff
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    How To Design A Website That Converts!
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