WSO Pre-Launch: I'm Seeing It More and I Don't Like It...

11 years ago

So what do you recommend Dennis? Why would a marketer want to limit other marketers strategies, tests and overall practices that are ethical?

The number of views is irrelevant, it's the number of quality comments that count in my opinion. Again, I don't see your point about pre-launches other than to complain about something.

On the other hand, if you had a problem with it and came here with what you see as a solution then it wouldn't be taken this way at all.

[ 5 ] Thanks

{{ DiscussionBoard.errors[7285990].message }}

Corey Geer

11 years ago

Originally Posted by DennisM

Hi All,

Although I don't troll the WSO section like a lot of pipe dreamers looking for the one click easy button I am noticing the pre-launch of a WSO saying "We Go Live on 11/01/12."

Very similar to Product Launch Formula and it's a waste of my time. I'm not "coming back" later as you're asking me to.

For newbies, this is misleading because the view count is being padded so when the WSO goes live there could be literally one sale but again, high view count.

Any thoughts?

Dennis

What?

It's called building hype. In that time, they're more than likely building up a list, sending out newsletters, getting the attention of affiliates or another number of things.

It's a marketing strategy that works with main stream products and large scale products.

Corporations do the same thing. Look at Sony and how they release the Playstation or how major gaming companies like Blizzard who release video games. Imagine if they just showed up on shelves without building hype up or building up appeal to the product.

Sales would be far lower than what they do get.

[ 3 ] Thanks
2 replies

Signature

Skype: Coreygeer319

{{ DiscussionBoard.errors[7286010].message }}

Mike Hill

11 years ago

Originally Posted by Corey Geer

What?

It's called building hype. In that time, they're more than likely building up a list, sending out newsletters, getting the attention of affiliates or another number of things.

It's a marketing strategy that works with main stream products and large scale products.

Corporations do the same thing. Look at Sony and how they release the Playstation or how major gaming companies like Blizzard who release video games. Imagine if they just showed up on shelves without building hype up or building up appeal to the product.

Sales would be far lower than what they do get.

I'm agree with Corey and also like to add the hype and buildup surrounding Apple products. Those guys don't just release a product, they LAUNCH it...

The end result is millions of units sold every single time.

Thanks
2 replies

{{ DiscussionBoard.errors[7286021].message }}

kindsvater 11 years ago

Here is why I think this is becoming more popular:

1. Many sales are driven by affiliates. The date of the launch is not as important to the product creator since they can email their list on the date of launch, and/or have primed their list for a launch date. The reason a specific date is important for affiliates is because ...

2. Affiliates are primarily promoting offers via email lists. Sometimes it seems like I am the only one who creates web pages to promote products and tries to gather sales in the long haul.

I'm not talking about the WSO aggregator sites that have popped-up. Almost all of them are a waste of time and any sales they generate are not from anyone visiting the website but from emailed promotions.

3. Affiliates are only promoting new offers. Again, sometimes it seems like I am the only one who promotes proven, established products to my subscribers. Paul Myers also does.

Instead, every offer is the something "new" promising some unproven whatever. Don't get me wrong - if that is what the market wants give it to them.

Frankly, if an product released 5 months ago was worth buying then, it most likely is still good now. But how many emails do you get about products released 5 months ago?

The result - more sales are attempted to be squeezed into a short-time frame when something is new so that affiliates can promote it to their lists. To make sure more affiliates are on board a targeted launch date is used.

Otherwise, when an offer is released the affiliate may already be promoting something else. By the time that other promotion is over, your product is no longer brand new, and will not be promoted.

.
- Thanks
Signature
Use Elf Links to Stop Google's Affiliate Bans - Brian Kindsvater IM Help
{{ DiscussionBoard.errors[7286081].message }}
angshuy2k 11 years ago

Very true. At the same time most Branded products actually create an atmosphere but at the same time normal products from non branded products cann't create that same atmosphere due to marketing techniques as well as product quality.

Completely agree it is almost like creating a hype.

Nice share and thoughts.
- Thanks
{{ DiscussionBoard.errors[7286089].message }}

iamrichard

11 years ago

good call, and do not forget about Apple!

Originally Posted by Corey Geer

What?

It's called building hype. In that time, they're more than likely building up a list, sending out newsletters, getting the attention of affiliates or another number of things.

It's a marketing strategy that works with main stream products and large scale products.

Corporations do the same thing. Look at Sony and how they release the Playstation or how major gaming companies like Blizzard who release video games. Imagine if they just showed up on shelves without building hype up or building up appeal to the product.

Sales would be far lower than what they do get.

Thanks

{{ DiscussionBoard.errors[7286439].message }}

TeamBringIt

11 years ago

A wso pre-launch, has nothing to do with high views or counts. The product creator is simply building a buzz and hyping up their product-- which is going to be released soon. They simply hype, up their product and even have an early-bird notice sign up. This type of buzz, works quite well and I don't see it going away soon at all...

When the product, does go live--the product creators, will have a list of interested buyers and make tons of sales..right off the bat.

[ 1 ] Thanks

{{ DiscussionBoard.errors[7286124].message }}

J Bold

11 years ago

All I can say to the OP is, good for you. That doesn't mean it has a very good use for the product creator, though. They are not worried about the browsing traffic, but the affiliate traffic.

It's being done because you build a small seed list who want to be notified when it goes live, then the theory is your conversions will be higher right at launch because you are launching to a very targeted list who are definitely interested in buying. That in turn can attract more affiliates because of high conversion rates.

So once you understand why it's being done, it all makes sense, whether you like it or not.

Doesn't mean everyone will get the results they want with it, but it's done for a very good reason.

It's probably more effective when you do it for a longer period of time such as a week or two weeks or even more, to make the seed list larger and keep building that buzz.

Depends on your offer, though. It's not going to work for all offers. Some offers don't deserve the buildup.

[ 2 ] Thanks

Signature

[Free] Learn How to Crush Web Traffic with Kenster

{{ DiscussionBoard.errors[7286254].message }}

joseph7384

11 years ago

[DELETED]

{{ DiscussionBoard.errors[7286260].message }}

Daniel Elss 11 years ago

Originally Posted by joseph7384

It's great for creating buzz, but if anyone uses view count to make a purchasing decision, they have to be half cocked.

But a good marketing tactic nonetheless, same with replies. I one was to scan the WSO area, what would draw their attention quicker, a WSO with 5 views 2 replies or the one with 3 pages of replies? Of course folks are going to want to go see what the excitement is about in that particular thread. I don't find a thing wrong with it myself.
- Thanks
Signature

HIGH CONVERTING FUNNEL DONE FOR YOU FOR THE PRICE OF A STINKEN PIZZA
{{ DiscussionBoard.errors[7286641].message }}

Delsworld

11 years ago

I like the sign up now and come back later ideal. It's nice to be reminded about a WSO because I could of missed it when it does go live. So what if you have to sign up on a list.

Thanks

Signature

Get PR1-PR8 Contextual Links From Actual PR Pages.
Permanent, Homepage, Relevant Niches From $1 per Link! $50 Bonus here

{{ DiscussionBoard.errors[7286270].message }}

Tim3

11 years ago

Originally Posted by DennisM

Hi All,

Any thoughts?

Dennis

Since you're asking here is my $0.02
A pre-launch is likely to be highly successful if it is done correctly.

I think most newbies have sussed that many of the first page comments on WSO's are meaningless unless they include a 'warts n' all' review, and if the haven't it will not take them long to notice the pattern.
I suppose also much will depend on what the WSO actually is.

Do you really think a large number of pointless posts makes any difference? I don't, and I would imagine most people look for the posts that say "I made X dollars with this, it works"

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[7286367].message }}

RogueOne 11 years ago

I have to agree that I always find it interesting when "marketers" whine about marketing methods employed by others.

I like when people give me good ideas that will improve my bottom line. I always see if there is some aspect I can adapt to my business.

Some do, some complain about those who do. It's not anything new.
- Thanks
Signature
Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
{{ DiscussionBoard.errors[7286395].message }}

Abul-Hussain

11 years ago

Originally Posted by DennisM

Any thoughts?

If you don't like it dude, then ignore it! As long as they aren't breaching forum rules, why should we impose our preferences on others?

There are tens of thousands of registered members on the forum. If ONE person tells you that they don't like your avatar pic, would you change it?

Abul

Thanks

Signature

Author | Speaker | Digital Marketing Coach

I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.

{{ DiscussionBoard.errors[7286385].message }}

Steve Wells

11 years ago

Honestly, most of my WSO sales usually come from the WSO section. I would say that only about 1/3 of my sales are generated from affiliates.

This is actually the first time I have done a pre-launch of my product, for early bird sign-ups, and I guess I will find out if its a good thing to do.

One thing I like about it so far, is that it gets exposure ahead of time, and because Warrior Plus always seems to have issues when you first post a WSO and use their service, it went super smooth this time, because I was not under the time constraint of having a button that has to appear immediatly as the thread is approved by the warrior forum and goes live.

So a pre-launch is much less stressful it seems so far.

The way I look at it, if someone came to my WSO page and the page was a pre-launch page for early bird sign-up notifications etc.... And they did not want to sign-up to get a better deal. They probably weren't really that interested in the first place.

Our society is such a negative society and getting more and more negative daily it seems.

So many un-thankful people. We (most of us) have so much more to be thankful for, than others, so why waste time to be negative.

It's just as easy and takes just as many mental steps to manifest a positive word as it does a negative one, and it's much healthier for you, and those around you.

If you are healthy, have a roof over your head, and some food, be thankful, it could be lots worse.

Thanks

Signature

Need Custom Graphics Work? - Message Me For A Design Quote!

{{ DiscussionBoard.errors[7286610].message }}

retirewithsandie

11 years ago

Originally Posted by DennisM

For newbies, this is misleading because the view count is being padded so when the WSO goes live there could be literally one sale but again, high view count.

Who does that really? I know I've gone into threads a billion times, some I wanted more reviews on, others waiting for a question to be answered, etc. But really, do you think us newbies are that dumb?

Thanks

Signature

From Zero to 6 figures in 12 months! My Journey

{{ DiscussionBoard.errors[7286690].message }}

WillR

11 years ago

Dennis,

Your problem is that you use view count as a measure of something.

I don't because it's irrelevant.

If you don't like marketing tactics then what are you doing here?

I'm not phased if you come back and buy my product -- but I do care about the hundreds of other buyers who do.

Thanks
1 reply

Signature

.

âž¨ Here's How to Make Your First $177 Online
This Week Using the Piggyback Method...

.

{{ DiscussionBoard.errors[7286808].message }}

Paul Myers 11 years ago

See, this is why we sometimes leave threads posted that sound like complaints. If you read through some of these responses, there's a small goldmine of real-world, ethical money-making tactics in it.

Great stuff here.

Paul
- Thanks
Signature

.
Stop by Paul's Pub - my little hangout on Facebook.
{{ DiscussionBoard.errors[7286838].message }}

KingOfContentMarketing

11 years ago

It's show business. Just like any other product, they build buzz before launch. Like a rock band going on TV talk shows before their CD drops. (CD drops? what is this, the 90s?)

Thanks

Signature

Marketing is not a battle of products. It is a battle of perceptions.
- Jack Trout

{{ DiscussionBoard.errors[7286835].message }}

George Wright

11 years ago

This thread is a Pre Launch for my next WSO.

George Wright

Thanks

Signature

"The first chapter sells the book; the last chapter sells the next book." Mickey Spillane

{{ DiscussionBoard.errors[7286853].message }}

WSO Pre-Launch: I'm Seeing It More and I Don't Like It...

Trending Topics

Any thoughts on golf's latest phenom...Scottie Scheffler??

Should i Index Author pages?

best high quality crypto traffic.

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

Some interesting stats about brand comms