Blogging about health if you are not an expert

21 replies
I have few ideas about making series of blogs about health problems. Skin problems to be precise.
So, my main concern is that I am not an expert about it. I can collect data, reproduce it publish it and try to give quality content to my readers. But I am not dermathologyst and posses no expertise in this field.

But neither are the journalists at health magazines but they also write about health problems.
Do you think that this can cause some problems?
And I suppose that all of you are not experts at everything you blog or write about.

Also how hard it is to give fresh and new, exciting, content to readers about health topics now that all of these is covered in detail all over the internet?

Your comments are welcome.
#blogging #expert #health
  • Profile picture of the author Will Edwards
    You have to look at what you do have going for you and forget about what you don't. If we take skin problems as an example, you blog about your own experience with skin problems, the treatments you tried, the results you obtained etc. You don't need to be an expert; you just need to have something worthwhile to say.

    Will
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  • Profile picture of the author brunom
    Make a disclaimer on the bottom of the website. If you want to know what it should say, find similar blogs / ebooks being sold and get the idea from there.
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    • Profile picture of the author Bond1806
      Originally Posted by brunom View Post

      Make a disclaimer on the bottom of the website. If you want to know what it should say, find similar blogs / ebooks being sold and get the idea from there.
      Hahahah, I am doing that right now. I am searching web sites with health topics and I am looking for their disclaimer pages.
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  • Profile picture of the author Bond1806
    Yes, thats what I thought. Although everything is covered in todays world. From magazines to blogs to expert web sites...
    I will try to reinvent the wheel, if not to reinvent it, just to package it more beautifully.
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  • Profile picture of the author Anish
    Re-packaging the wheel sounds pretty nice.
    There are plenty of "experts" already with fancy medical degrees and what not. But you can have/learn/practice something THEY might not have: presentation skills. Do something only serious bloggers would do - for instance, create infographics with well-researched content.

    I wish you best of luck with your venture!
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    • Profile picture of the author Bond1806
      Originally Posted by Anish View Post

      Do something only serious bloggers would do - for instance, create infographics with well-researched content.
      Great idea about infographics. That wont be a problem since I am graphic designer
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  • Profile picture of the author CollegeCEO
    Another angle you can take is breaking down the topic is plain, simple terms that anyone can understand. The problem I've seen often times in the health/medical niche is that these "expert" writers want to use big technical terms so that they sound more intelligent and so that people think they know what they're talking about. However, 9/10, the average Joe has no idea what they're talking about and ends up having to Google every other word to decipher what they're talking about.

    Making something fairly complex simple so that anyone can understand it is a great way to help yourself stand out. I like to think about it similar to how you would sell internet marketing services to offline clients. Your perspective clients probably won't know all the technical terms, but if you can break it down in a way they understand, you'll increase your chances of getting the sale. Take the same approach with your blog.
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  • Profile picture of the author Bond1806
    Yes Omega, you are right. Majority of time I have no clue what are they talking about.
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  • Profile picture of the author guzze
    It will be very difficult for you to continue at some point, because people will see you as an expert if you position yourself as such. If won't be easy to come up with good ideas without copying from someone.
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    • Profile picture of the author CollegeCEO
      Originally Posted by guzze View Post

      It will be very difficult for you to continue at some point, because people will see you as an expert if you position yourself as such. If won't be easy to come up with good ideas without copying from someone.
      I don't know the last time I read a 100% original article/ebook that wasn't inspired by someone else. Unless you've actually discovered an entirely new topic/subject within a niche (which is rare), the only real way to have completely unique content is to write about your personal experiences. Even "experts" do research.
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  • Profile picture of the author tjm2788
    It's doable but be very careful what you publish. Health is a dodgy subject if you are a non-professional and it could be dangerous to offer specific medial advice.
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    • Profile picture of the author garveyonweb
      Originally Posted by tjm2788 View Post

      It's doable but be very careful what you publish. Health is a dodgy subject if you are a non-professional and it could be dangerous to offer specific medial advice.
      Health pro or not, offering or advising specific medical advice is a NO NO. It is imperative to keep it general.
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    • Profile picture of the author Bond1806
      Originally Posted by tjm2788 View Post

      It's doable but be very careful what you publish. Health is a dodgy subject if you are a non-professional and it could be dangerous to offer specific medial advice.
      I do agree but how dangerous can be advices on hot to get rid of dandruff for example...
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      • Profile picture of the author Cali16
        Originally Posted by Bond1806 View Post

        I do agree but how dangerous can be advices on hot to get rid of dandruff for example...
        Very dangerous, actually, if you were to recommend a method that involved using a seemingly harmless substance that could be toxic to individuals with certain sensitivities or health conditions.

        Ultimately, I suggest you consult with an attorney who specializes in this area. He or she would be the best person to advise you regarding appropriate disclaimers and what types of topics, etc., to avoid.
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        • Profile picture of the author Bond1806
          Originally Posted by Cali16 View Post

          Very dangerous, actually, if you were to recommend a method that involved using a seemingly harmless substance that could be toxic to individuals with certain sensitivities or health conditions.

          Ultimately, I suggest you consult with an attorney who specializes in this area. He or she would be the best person to advise you regarding appropriate disclaimers and what types of topics, etc., to avoid.
          Yes I agree about consulting. Of course that I am not gonna recommend something that smells fishy to me.
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  • Profile picture of the author myob
    Provided you are using clearly delineated disclaimers, you can just use anecdotes or clinical cases with citations from medical studies to position yourself as a perceived "expert".

    Using articles or blogs as a platform for promoting medical products/services is generally an accepted marketing method even as a non-professional. But as required in the US by the FTC as well as similar regulatory agencies in some other countries, you must also disclose your interests (ie affiliate, commissioned sales rep, paid sponsor, etc) when marketing (any) product or service using this format.

    Discaimer: This information is provided for educational purposes only. You must not rely on this post as an alternative to professional legal counsel. Seeking competent professional advice is the best advice for medical and legal matters.

    "Be careful about reading health books. You may die of a misprint."
    - Mark Twain
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  • Profile picture of the author ParkerArrow
    Instead of authority, consider a curation approach. "This is what some experts say about it." "Here are five common problems associated with X." "What is X?"

    There is nothing under the sun you cannot write about. Just remember to write about it, not to dictate it. It's ok to write as an answer seeker yourself.
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  • Profile picture of the author Bond1806
    Well I am not gonna write about brain surgery. I will definitely make some disclaimer.
    I work in a publishing house where we have a magazine about parenting and we offer advices about parenting, baby health and so on... And I dont see any doctors working in the editorial team. Yes we do cunsult them but I will be doing research also so thats basically the same thing.
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  • Profile picture of the author missmystery
    You may want to choose a niche you are an expert in, or at least one you enjoy a lot.

    I couldn't own a site on finance for example because I just don't care. There will be plenty of niches for subjects you enjoy. What about make money online? We all love that, that's why we are here.
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  • Profile picture of the author Bond1806
    Well I see that a lot of people here are dealing with niches that are not their field of expertise. I am expert in few fields but I dont think they are profitable. And making money online is not something I am expert in cause I am just starting.
    Health niche is profitable and I am in a situation in my life where I have to make big moves, i dont have time to waste.
    I do have one blog/webmag on my mind thats my passion, but for that blog to become successful it will take time, a lot of time.
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