Some Quick Fixes to Improve Your Sales

Hey Warriors

I wanted to jump on here and share a common mistake I regularly come across as I read sales material, and how to correct it with just a snap of your fingers.

Think about it like this…

What’s obvious to you is not always so obvious to your potential customers. So with that in mind, here are a few things that I do for my clients, and that you can start doing yourself to boost your bottom line.

First, be explicit when describing your product to customers. If they don’t understand exactly what your product does, then they’re probably not going to understand why it’s important to them.

Second, turn the features of your product into benefits. The whole time someone is reading your sales letter/pitch, they’re thinking: “how does this help me?” Your goal should be to make the answer to that question obvious.

Third, focus on the customer 80% of the time, discussing how your product meets their needs, and tell your personal story for only 20% of the time.

Fourth, frame your sale as an investment. Rather than saying “buy now,” say “invest now.” That way, your potential customers think of your product as something that brings long-term benefits, rather than something that will sit around collecting dust after they buy it.

Try these out for yourself and you might just be amazed with the results. Hope this helps and have a great Sunday.