What... is a list? How do you build your list?

If you spend $300 in advertising and you get 0 leads, cut that advertising strategy from your business, and find somewhere else to advertise. You should be striving to do "direct response marketing" - where you see results relatively soon after your ad goes live... NOT "exposure marketing".

Ooh, well ... you're going to do ok, anyway. I may not be able to answer all of them, but I honestly can't remember the last time I saw anyone asking such good questions. Seriously.

There are so many different ways. This is "traffic generation", really. My own method is article marketing, but you already have experience of some others, such as PPC (of which you may have as much experience as I do - I've tried it only a couple of times!).

It depends mostly on your traffic demographics. And possibly a little bit on the niche, too (though the two are obviously partly related anyway).

I don't use squeeze pages at all. Fully explained here: http://www.warriorforum.com/main-int...ml#post7288781

However, it may be that if you're advertising, per se, (which is a perfectly good, valid, reasonable and respectable way to get traffic, of course), a squeeze page will be better for you.

Yes. Only the email address. I'd advise you not to ask for the name as well, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post6123982

I'm familiar with only two of those four!

Well, advertising is very different from "rankings and the SEO game" in general. (They can overlap, certainly: when you advertise on AdWords you're advertising and getting SEO traffic, but in principle they're two different approaches).

I don't like SEO traffic, myself. I get floods of it, because it's a huge side-benefit of article marketing (when correctly done), but I'd hate to try to make a living from it. I know there are people who do, though. It's low quality traffic, still, and precarious too, because Google can change the rules whenever they feel like it. (These comments apply to competing for rankings by SEO, more than they do to using AdWords).

My traffic generation rests on article marketing. I've been lucky, as over the 4 years I've been doing it, article marketing has gradually gone "from strength to strength", partly helped along by two major series of "Google updates" (both very much in favor of article marketers though that may not have been their specific intention!) which have led to it producing massive SEO traffic as a side-benefit for people like me, which was never our primary intention either, but it was something extra.

Well, I don't want to sound like a skepchick, but it may be that the reason they're so cheap and easy to generate is that they're pretty difficult to monetize? (That's sometimes so. "Lack of competition" can have its reasons). The other possibility, of course, is that you're onto something very good which nobody else has yet discovered. But ideally, one should have the monetization plan before generating the traffic!

It depends on your continuity process (described here: http://www.warriorforum.com/main-int...ml#post6123982 ), what sort of traffic it is, how you generated it, and what they already knew and had seen before they opted in.

In my case, if they've looked at my site, they already know I'm an affiliate and I'm going to promote things, and which things, and why, and what I do with the money, and everything. The more open and direct I am about that, the more I sell.

And if they didn't know it from looking at my website before/while they were opting in, they know it from the PDF I send them in exchange for their email address.

But, that said, I don't promote anything to them until the third email, which is usually on day 6. And after that, I'll promote stuff in one email in three, for half the email. Explained here: http://www.warriorforum.com/main-int...ml#post5300985

Different people do this in different ways. That's just "what works" for me. There's no "right and wrong" about it.

What works for me is never actively selling, keeping it very low key, and becoming the person they trust enough to want to rely on my gentle recommendation and buy through my link.Affiliates pre-sell; vendors sell. It's essential to send your traffic to a good sales page for a good product. If you're going to do that anyway (which you are!), you may as well not try to sell, yourself, but maintain your credibility and trust. That way, those who don't buy what you promote will buy something else instead, and those who do buy it will buy something else later, additionally. And this is where most of the money is, in affiliate marketing. By experimenting, learning, negotiating the learning-curve successfully, fidning people/advisors whose information you trust enough to be willing to try it and see what works for you.

Yes; that's always the risk.

You need to be able to estimate, to a reasonable degree of statistical significance, what you're making over, say, a 2/3-month period per visitor to your site. Note: not "how many people you're opting in". Your list-size doesn't determine the outcome or the income! (As long as it isn't too small to be significant, in which case it does determine your income, by definition, because 0 subscribers will produce 0 income!). Two different ways of building lists and measuring income per subscriber are two lines that cross on a graph. "0" is the point where they cross. But it doesn't follow at all that bigger lists produce bigger incomes (key concept, widely ignored!).

Maybe, but even then it depends what you're selling. If you're selling a $17 e-book then yes, it's probably time to move on. If you're selling fractional jet ownership and your commissions are in the 5-figure range, then it wouldn't be. It's about risk/return, capitalization and other related matters. There aren't quick and easy answers to this. And I've never really spent much money (only time/effort/energy) on marketing, myself, so I'm not even the right person to answer this question.

Yes, this is going to be true, at least to some extent, as long as we're not talking about a one-product niche, and as long as they're actually opening your emails. That's very significant. When you have a low open-rate, that's a very bad sign. As long as people are reading your emails, there's probably a limit to how badly you can have gone wrong.

Probably. If you start out with AdWords, you're almost bound to be losing money initially. Not only is there typically a learning-curve with AdWords that equates to a few hundred $$ of "experimentation money", for most people, but you're also paying for your traffic before it spends anything, so you're going to start off in the red, aren't you?
Sorry, maybe I'm not awake enough yet, but I didn't quite understand this question.

Well, there are two different aspects of this.
First, it''s how you address them, and secondly, how you treat them.

So in the first case, you should write as if you're sending an email to just one friend.

Example: "You should do that" instead of "People should do that".

This is basic, but that's what it is.

Anyway, the second aspect is more important, I think. You can avoid making them feel like numbers by providing quality content, because people will know you've spent time researching and writing it. That means you should also steer clear from what vendors offer as "affiliate tools", such as pre-written emails, because people don't like them.

Another way is to make yourself available by establishing a forum or providing an email address where they can reach you, and of course, reply back whenever you're contacted.

Basically, they should see you've put some heart and effort into what you're doing.