Future Marketing - 2020 Vision.

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How can Internet business owners plan for upcoming technological developments in order to protect their online commercial interests? It's a question that concerns many in the online world.

What should we be doing right now in order that we capture a decent slice of Internet generated profits in years to come? It can be hard to predict the future where technology is concerned but we can be fairly certain that the Internet will be accessed increasingly from portable devices, such as smartphones and tablets etc. How many business owners are planning to include mobicentric features in to their online business models?

Where mobile technology is heading, from 2011 to 2020 | Mobilize - InfoWorld - this article makes many interesting points about the future of technological change.

So, fellow Warriors, get your inner Jetsons on and let's discuss the realities of online marketing in the years to come. The destination of future online profits needs a clearly drawn roadmap that starts from today.
#2020 #future #marketing #vision
  • Profile picture of the author stan22
    There can be no road map, as this path to 2020 leads through a wild jungle.
    As nobody was able to predict 2012 in 2004, so nobody has the ability to even peep into 2012.

    You are right though with the mobile web. This definitely will be growing stronger and stronger, till eventually eliminated by something superior.
    But, that's future...
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  • Profile picture of the author Corey Geer
    Predicting the future of technology is like predicting what's going to happen at an after party (at least the ones I find).

    I remember it like it was yesterday when I was holding a flip phone and only a very limited amount of people had texting. I sure didn't think that texting would overtake walkie talkies and actually talking on the phone (which is now the least used purpose of the phone). When I was still listening to the sound of that awful dial up modem, I didn't imagine internet would be getting up to 100mb/s download for residential customers.

    There are so many insanely rapid advancements that have happened in the last 10 years that I sometimes feel like the past 10 years has actually been 30 years.

    If there's one thing I hope happens in the future from a web developer standpoint - I hope Internet Explorer disappears.... just gone.. just like that -_-

    Any developer who has had to spend at least 25% of their time devoting hacks and code just so IE will display things properly will agree. Last I saw, 16% of people were still using IE and 6-8% of people were still using IE7... HOW?!
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  • Profile picture of the author Sarevok
    Some things will always remain the same.

    Good copywriting, list building, relationships, providing value.

    The only thing that will change is technology.

    And that changes daily.

    Maintain and perfect the basics, and keep an eye on technology.
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    • Profile picture of the author David Braybrooke
      Originally Posted by Sarevok View Post

      Some things will always remain the same.

      Good copywriting, list building, relationships, providing value.

      The only thing that will change is technology.

      And that changes daily.

      Maintain and perfect the basics, and keep an eye on technology.
      That sounds like good advice to me yet it is still tempting to look at broader future technological trends in order to try and get a jump on the market, as it were. I don't think that all the predictions and prognostications concerning technological advancements, from a decade ago, were all wildly off the mark!

      I think a bit of open-minded, creative thinking can actually assist the average online marketer. It is all too easy to get stuck on past online selling methods and fundamentals at the exchange of incorporating the new. Forward thinking has a place in any business development strategy.
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  • Profile picture of the author David Keith
    Well, about a year ago, I started doing a lot with text message marketing. Basically list building autoresponder style but with mobile numbers.

    Insane results. In my main niche, i went from 35%ish email open percentage to 82% action rate via text messages. I have the attention of damn near everyone on my list.

    more over, people don't change cell numbers or filter text message the way the do email address. There is definitely money in find creative ways to cash in on the mass mobile adoption.
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    • Profile picture of the author Walter Parrish
      I'm with the other user Sarevok. Thing's change, but thing's really stay the same.

      In the good old days word of mouth was good. Today word of mouth is still good, it's just done a little differently. As far as technologies I mean real technologies I don't think most marketers have even begun to latch on to it yet otherwise we would have our own research and development areas.

      Seriously, look at companies like Google, FB and the like what are they doing today that is really innovative? One company I would keep an eye on though is the one that helped pull things all together and that's Apple.

      Anyway, sorry for the rambling here's my feelings on it all.
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    • Profile picture of the author avirtt
      Originally Posted by David Keith View Post

      Well, about a year ago, I started doing a lot with text message marketing. Basically list building autoresponder style but with mobile numbers.

      Insane results. In my main niche, i went from 35%ish email open percentage to 82% action rate via text messages. I have the attention of damn near everyone on my list.

      more over, people don't change cell numbers or filter text message the way the do email address. There is definitely money in find creative ways to cash in on the mass mobile adoption.
      That's interesting.
      Are you doing any subscription - confirmation?
      Or just paying to mobile provider?
      Personally I hate uninvited messages due to their distraction nature.
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      • Profile picture of the author David Keith
        Originally Posted by avirtt View Post

        That's interesting.
        Are you doing any subscription - confirmation?
        Or just paying to mobile provider?
        Personally I hate uninvited messages due to their distraction nature.
        No, I use callloop.com to integrate with aweber.
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        • Profile picture of the author avirtt
          Originally Posted by David Keith View Post

          No, I use callloop.com to integrate with aweber.
          So it's like alert message for your aweber subscribers?
          The question stays: Are you asking them for permission to send messages?
          I'm asking because I'd unsubscribe immediately if I get such message without my prior permission.
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          • Profile picture of the author David Keith
            Originally Posted by avirtt View Post

            So it's like alert message for your aweber subscribers?
            The question stays: Are you asking them for permission to send messages?
            I'm asking because I'd unsubscribe immediately if I get such message without my prior permission.
            No,it's all optin. I do a lot of different things with it.

            One of the most popular is to send an access code via text message to get access to something or maybe a discount.
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            • Profile picture of the author avirtt
              Originally Posted by David Keith View Post

              No,it's all optin. I do a lot of different things with it.

              One of the most popular is to send an access code via text message to get access to something or maybe a discount.
              Well, I not quite grasp it. Probably have to read more about.
              Anyway thanks for sharing.
              I feel like there is some grain inside.
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  • Profile picture of the author Randall Magwood
    Hopefully email marketing will still be a strong way to get sales from backend customers. I'd hate it if i had to revert to direct mail and rising costs to mail out a letter.
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  • Profile picture of the author marketwarrior06
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    Gradually marketing will be more compact. People will try to earn money by using easier ways.
    And Mobile marketing / cellphone marketing will get a new dimension.
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    • Profile picture of the author David Braybrooke
      Originally Posted by marketwarrior06 View Post

      Gradually marketing will be more compact. People will try to earn money by using easier ways.
      And Mobile marketing / cellphone marketing will get a new dimension.
      This is exactly what I've been thinking too. The future of marketing is portable - more socially and visually driven content. Simpler methods.
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