Texas em holdem GURU

What can he offer that isn't already out there? I'm not saying he cant... I'm saying THAT needs to be your focus. PokerStars.net has the draw of big poker players on TV wearing their material. You need to be able to compete with that... meaning you have to have something big to offer. Can he "outplay" Stu Ungar or have stories of playing against legends like Johnny Chan or Chris Ferguson?

This is how i'd position it at least...

Poker is still a very hot niche!

Your brother should focus on building a blog where he shares his strategies and tips as well as his recent poker playing experiences.

While he builds up the site, he should definitely develop a Poker Strategy PDF that he can promote on his blog as well as through affiliates on CB or other networks.

He has 5 years experience playing texas holedm poker for one UK company, and he decide to make his own business, because he feel he is capable for it.
So we will provide pure quality and we will focus on lower prices for start.

I think in general people will be interested

Poker is a HOT niche.

Michael said it right. He should build a blog and also should offer an opt in newsletter where he shares his ideas and secrets to this subscribers.

As for affiliates, he should for sure get as many as he can. After someone buys his program, he should integrate the affiliate program as part of the offer meaning he should let everyone on his customer base to be able to join his affiliate program too.

yeah poker is still popular and people will be interested but what people say above is that you will have to compete with many and even with pokerstars so how are you gonna do that? You will need to have something that seperates him from the others. Unique selling point.

I'm make pretty good money at poker myself and the problem you're going to run into is if I don't know your brother's name or haven't heard of him I'm probably not going to buy his product, course, etc.

I would make a membership site solely poker related. He can install scripts so members can play poker with each other to build skills. On top of that comes added revenue from his products, advertising on the site, coaching fees, and poker related affiliate commissions.

First off product...

It's not enough to just be good at something like that. To sell an info product on a topic like that, he's also got to be able to teach. Think of the difference between Green Plastic and Muddy Water back in the day on Card Runners. No one ever finished watching a Muddy video even though GP was only a marginally better player.

Nuff said.

Getting it started -

Get blogging from day 1. Poker is hot, there's tons of traffic and all you need to do is tap into it. Even if all he does is a cool hand analysis once a day every day, that'll be more than enough content to get things moving.

Build a list -

He needs to write something interesting or record some videos that are awesome quality. If the free material on the blog is good enough this will easily turn people into subscribers to get the ebook/video. Bam, you have a list and you're already creating daily content they are interested in.

Monetize -

The easiest first thing to do is push the traffic from the poker list at sites like CardRunners.com that have established affiliate programs. That'll bring some money in while other stuff gets made.

Next up, big ticket coaching program. You absolutely have to have a big ticket backend for something like this to work. If your brother has the skills to take someone from piddly middlestakes to $1k NLHE+ he can easily charge $1k+ a month for an hour a week on the phone.

Finally, funnel. Once he's got some ABC monetization and the big ticket in place you can start to produce packages. Individual ebooks, videos or just a membership site deal. The fact that everyone knows he has a $1k a month coaching program will, on it's own, add the authority to sell cheaper products that don't require his individual input.

That should get you started.

I, myself have played online poker full-time in the past, and have made a decent amount of money doing so.


If your brother was actually #1 in his country, I am sure he is well known online?

Here are what great players do to make money online:

- Membership sites (monthly fee for tips, training etc). Promote and review different card rooms as an affiliate on the site...

- Review hand histories (player sends his or her hand history, your brother would review and comment on how each hand was played, how to improve, how to get max value, what the optimal play is for each street, talk about hand ranges, EV, pot odds, implied odds, effective stacks, game flow etc...again if he is good he knows about this idea)

- put a coaching thread up on twoplustwo (dot) com

- Make training videos, where he comments on each hand he plays and the reasoning/theory behind his plays, again talk about topics mentioned above for the hand histories (can sell single videos, offer packages, monthly memberships etc...)

- Him and a few other coaches can run a poker boot camp, people sign up to get together for a week or two and all stay in a house, teach poker live in person, have fun, go out at night etc...poker players love these type of things.

- I assume he has a nice sized bank roll and life roll built up, he can offer a staking service where he stakes players who are solid, up and coming, that may not have the money to play as high as they can and need a "backer". (he supply's them with money and sets terms up such as what stake the player will play, what % of the profits he gets, how often he gets paid etc...he knows about this as well - ask him)

Not sure what form or forms of online poker your brother plays - MTT's, HU, Cash, Sit and Go's etc...But there are ways to promote his statistics (roi, avg stake, avg profit/game, total profit...) via tools such as sharkscope, pokertableratings, pokerprolabs, which will help with getting students, assuming his stats are impressive.

Again your brother should know about everything I mentioned in this thread, so maybe you can sit down with him and get a plan together?

First, let me just say that I've always believed there's two games every man should master.

The first is chess, the second is poker.



I fancy myself a great poker player, and have made some good money.

I also have a friend who made a god damn fortune with online poker, and realize full well its feasibility.

As far as a poker affiliate site, it could definitely work.

The only variable of consideration really, is the legality.

Here in the states I hear conflicting reports as to whether or not it's a legit "make money online" system, and it keeps teetering back and forth.

I remember my friend crying cause he got shut down on one of his favorite poker platforms, but I don't have much additional information.

I can tell you that it's absolutely profitable, and a great way for lots of college kids around the country to make some good money. (Especially if they're good at math).

So, check the legalities, check with a real lawyer, because the money is definitely there.

I agree with Marty S.

I was a professional online poker player in the US until the gov't essentially shut things down last April. I can tell you that even before the US crackdown that the online poker market was glutted with instructors (both good and bad) trying to make money off of ebooks, training websites, etc. Now things are even worse, with essentially 70% of the global market shut off from online poker.

If he can make money playing online poker, I wouldn't waste time trying to monetize his skills in the ways you described. Usually the hourly payoff isn't there.

Many of the online players that were affected by Black Friday have transitioned into live play at local card rooms. Many of them are surfing the net in between hands on their smartphones so the market is still huge.

I am going to be a player in the niche myself, with aff mktg and blogs etc later, but not til online poker is made legal here in the US; good point about black friday killing the market; though it's still popular for brick and mortar play vs online, the loss of online caused a big hit in the industry. I'll be waiting til it gets legalized for online play, if it does; before doing anything in that niche. So not going to do anything other than say get photos of me winning small stake tournaments in Vegas casinos etc to credentialize myself, in the interim. Likely 2014 before I do anything in that niche, fwiw, since that'll likely be the earliest online is legalized. Magazines like Bluff are good to read, and the twoplustwo forum threads.

Today's poker tip: Right as you go all-in during final table play, say "watch this" to the dealer; it's fun to intimidate the heck out of the other players.

Guys thanks a lot, for all replays.

What's my general idea.
We are from Europe and we want to focus global, not only on US or any other specific country.

Also we want to provide PDF, videos, coaching, live sessions etc only for texas holdem not for poker in general, because my brother worked for UK company, and they have offices in various countries and my brother was the best texas holdem player for them, for their company, from his country.
He really made a lot for them, and he can continue working for them but it's always better if you have your own business, not to work for someone else, and i hope you can agree here with me.

So in general i think there is a space for quality, and real tutorials, because our main weapon is to stick with a client until he made his first money, which i doubt they can get with other busy and expensive poker gurus.
Also i think that is a good opportunity for affiliates because they can get good and long term commission.

I know how hard competition is, but if you provide quality and if clients see how you really care for him and his investment i think business will go viral, without much affiliates and other marketing.

I once bought several books on Texas Hold'em, from Amazon and online.

It's a hot market several years ago, but now it is becoming restrict especially in USA, and I don't play online poker anymore.

There's so many poker sites and resources out there that you need to be doing something unique or just doing whatever the other sites are doing but 10x better to stand out. Maybe if you're brother is a well known name on the poker scene with a bit of a following he can monopolise that to get people visiting his site but simply putting up a poker resource site isn't enough unless you can really deliver something people haven't seen before.

This is what I have to say about Poker...

1st: Strategy
2nd: Luck

If I were to continue playing poker every weekend,, I would have a $3000 monthly income....but I chose to quit. Why? You may ask, because gambling is not how I want my kids to see me...Even ask Jerry Yang Poker Start who won a $8Mil pot...

Does he makes the money from online poker sites or traditional casinos?
There's a difference.