My Top 3 Traffic Tips to Spike Your Traffic Stats
I wanted to share my top 3 tips to drive traffic through content marketing. My main content promotion strategy is focused around engagement and is more so targeted towards getting high quality visitors while at the same time building up relationships with other bloggers in my niche – essentially creating a blogging alliance.
Having a blogging alliance is one of the most powerful traffic generations tricks or secrets out there. It is one of the top things (next to building your own list) that will ensure your success with blogging and sustain your traffic for years to come.
1.) Blog commenting
This has always been a great dual purpose traffic generation strategy. You drive more traffic and build quality backlinks at the same time.
Whenever you’re blog commenting to drive traffic, it’s a rule of thumb to try to get your comment to be one of the top 5 to 10 replies (preferably the top 5). The higher up your comment, the more chances you have of your comment being seen, read and receiving a click through to your website.
However, sometimes we can miss the ball and by the time you get to a blog post there’s already a good amount of comments. One way you can still get your comment up in the top few is by actually replying to one of the top comments. Whenever a comment receives a reply it’s always nested right under the original comment. This will enable you to add your input to the conversation while still leaving a highly visible comment.
Of course, you only want to do this if you really have something of value that you can add to the persons comment and the content as a whole. Commenting a simple one liner here would not suffice (or for any blog comment that you leave). Be sure that your comment is relative to the original reply and you’re able to truly add value and input to keep the conversation going.
Here’s another blog commenting strategy you can implement:
Right after you publish your next post, go and comment on other freshly published post about the same topic or a related topic. You can find these posts by going to the Google Blog Search Engine and typing in the title of your post, or keywords related to it. Google blog search will bring up all blogs related to that topic. Be sure to sort the listings by date (starting with the most recent post). You’ll see tons of other freshly published posts about your very same topic that you can comment on.
You might also want to take into account the amount of traffic the site gets and how engaging the community is. The more traffic the site has, the more chances of your comment getting seen and driving you more traffic.
This strategy is also great to use if you’re having trouble getting engagement and interaction on your blog posts. If a person takes the time to read your comment and then clicks through to your blog to see more relevant information, more than likely they’ll leave a comment on your post as well.
2.) Start a weekly link roundup
This traffic strategy is multi-purpose and is a killer way to build more traffic to your site while building relationships with influencers in your niche.
A link roundup is simply a collection of links that you compile of the best content that you’ve come across for the week (i.e. blog posts, webpages, videos, etc.). Link roundups are usually sent out to your list of subscribers on a weekly basis. I decided to start my own link roundup during the relaunch of my blog and it’s done wonders for my traffic.
When starting this strategy, I suggest that you begin to submit your very best content to other link roundups in your niche. Preferably, sites that have a decent following and good amount of traffic. You can find sites within your niche that do link roundups by doing search quires on Google’s Blog Search Engine.
Here’s some examples of some quires that you can enter to find link roundups:
“Link Roundup”
“Friday Link Roundup”
“Weekly Link Roundup”
“Monday Link Roundup”
“Daily Link Roundup”
You can also add specific modifiers to the quires to find roundups in your niche:
“Weekly Link Roundup” + marketing
“Weekly Link Roundup” + health and beauty
“Weekly Link Roundup” + weight loss
As you’re submitting your best content to several link roundups, you want to begin compiling your own list of links from either the sites that you’re submitting your links to or sites that you enjoy reading on a regular basis.
Make sure that the links that you’re collecting are current and contain truly valuable content that you feel your list of subscribers will really benefit from. I usually collect 4 to 5 links that contain high quality content.
Doing link roundups in this way works double fold for driving traffic. You’ll be getting traffic from the links that you submitted to other roundups, plus you’ll be sending traffic while leveraging other people’s content and diversifying your own content.
Even if the person who you included in your link roundup doesn’t do roundups themselves, freely sending traffic to people in your niche is a great way to get on their radar and start building relationships with them. They will appreciate the free traffic and will more than likely return the favor by giving you a shout out on the social networks through a RT or FB wall share of your next post, mentioning you within their next blog post, or you may even inspire them to start their own link roundup and they’ll include you in their first edition.
You can even take this method a step further by doing link roundup swaps.
The key to getting your links accepted into a popular link roundup is by creating wildly valuable content that demands recognition However, not every person that you submit your links to will accept you into their weekly editions.
So, what you can do is begin networking and building an alliance with people in your niche who has about the same size list/audience as you and begin doing link roundup swaps with them. This is a good way to get more traffic, gain more exposure, and build your list and following all in one fell swoop.
3.) Post your emails to your blog
This is a traffic strategy that’s been churning out great results for me. Not to mention how well it’s been helping me grow my list.
This traffic method is really simple to do. All it requires is some copy and pasting and some simple syndication. You don’t have to post every email that you send your list to your blog for this to work effectively for you. However, I would suggest that you post at least your link roundup emails and any sales driven email broadcasts.
I’ve been using this strategy with my weekly link roundups and not only has it increased my traffic and subscribers, it’s also aided me in building additional relationships with influencers.
Here’s a quick breakdown of how I structure this:
- Compile my list of links for my link roundup and write out my email within my blog editor
- Paste either a tracking link or a raw link pointing back to the specific post (it’s better to use a tracking link so you can keep track of the clicks each link gets).
- Publish the post
- Take the first intro part of my email and modify to send it out to my list to notify them of this week’s roundup with a link pointing back to my post (this is also a great way to keep sending repeat traffic back to your blog).
- Create a tracking link for my roundup post and share it on Twitter and Facebook
- Put that same link on JustRetweet
- Share my post in some related Facebook groups
- Following this simple weekly routine has sent me tons of extra traffic that I wouldn’t have gotten otherwise and it’s added quite a few extra subscribers to my list as well.
Another plus to this traffic method is that every wordpress blog link that you put within your post automatically sends a trackback link to that particular post that will appear at the bottom of the post. Wordpress will also immediately send a notification of the trackback to the owner of the blog. This sends even more traffic, plus you catch the attention of the blogger.
This has worked for me on several occasions to get the attention of some influencers in my niche, and they’ve even dropped by and left comments on my roundup posts thanking me for including them.
This method will also work for any sales driven email broadcasts you send out. However, you want to make sure that within the email/post that you’re providing actionable value that your readers can implement while at the same time referring to either your own or an affiliate product that will aid them in achieving the desired results.
Now it's your turn. What are your top 3 traffic tips? Do you use content marketing to drive traffic?
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