My story is similar like the the one most of you have. I am stuck in 9-5 job going nowhere and I would like to do something for my self. And earn more money so I can become financially independent. I work as an magazine art director for more than 15 years. I am expert at it. I know everything about making magazines. I used to work for Mens Health and Elle (our local Croatian editions). So thats my job and my expertise. But more on that later.
I almost finished my first ebook. It will be some 120 pages ebook about poker. It is not texas holdem book (cause market is saturated with texas holdem) and I am no good at holdem. Its about pot limit omaha. And I am really good at it, so I have written an ebook about it. There are not so many books about omaha on the market and the game is on the rise. I will publish it on Amazon, through my website and through affiliates (i hope).
But thats not the point of this post. Its just the start.
I wont to do some blogging. I am creative person, I can make it look good I can even write articles, take pictures, I have the know how. But I am not shore what to do?
To go with my passion and expertise or to do something I dont know anything about but it has huge audience and can make bigger money. I read here that lots of you people are working in niches that you knew nothing about when you started!
So, lets start!
"Gentlemans fine stuff" niche
For example: I have a passion for fine things. For example, i am a guy of taste and style. I am dressing well, I am polite, I have manners, I like fine wine, fine food, I have passion for oldtimer cars, I love to travel and so on...
My idea was to make a blog for gentleman. Not regular how to dress and what to wear kind of blog, but more of web magazine with articles about certain designers, bespoke tailoring, watch makers, trip reports, articles about wine and restaurants, how to treat your self at restaurant, how to treat a lady and so on. I know lots of stuff on these topics and I love it...
For example there are 2,5 million searches monthly on the topic of etiquette and some 40 000 - 70 000 in bespoke tailoring and tailored suits. Not bad numbers.
My main audience would be guys from their early 30's to early 50's. But my main concern is how to monetize this. I know it would take time till I grow an audience and it will take time till I can get some advertisers. I dont think I can sell some ebooks to this audience. Cause I wont be giving exact tips how to button a 3 piece suit. I can send them weekly offers from companies that are related to this topics, but how to get to them?
So, my main concern is how to monetize it?!
Magazine design niche
My second blog would be about, you guessed it, magazine design. On Google adWords Key tool I found that there are 250 000 monthly searches about magazine design. Thats fine number.
I can give a lot of valuable information to my readers. I can write ebooks, make videos, send them offers, do lots of stuff, even video coaching and so on. But there are so many tutorial based and "how to" web sites out there that it would be tough task to compete with them. And I also dont know how profitable this niche is?
Health (no-no) niche
I had an idea about making blogs in health niche about acne, eczema and dandruff. But I dont know anything about it and I dont wont to have some legal issues is something goes wrong. But health niche is where the money is. But as I said its thin ice and I dont want to hurt someone and i dont want to have any legal disputes.
I can write about fitness but there are so many fitness blogs out there that its not worth to fight with them. I know everything about TRX training, sand bag training, body weight training, nutrition and related stuff cause I work out for years. But I think fitness niche is so saturated that I dont see a point in competing with all of those blogs/sites.
As you can see I have ideas and I have a know how in some of them. But I dont want to spend 6 months working on something that eventually will not bring money to me. I am in need of money. Not right now, but I do have to start making some money really soon. I am not afraid of hard work but I do need to target that work in right direction.
This is whats puzzling me. To go in the direction of passion and expertise or to work on something completely different that is "guaranteed" that will pay off (i know that there are no guarantees in life and no instant formulas or magic success pills)
So, what do you think. From your experience what did work for you. And what do you think is there money in "gentleman's" and magazine design niche?
Sorry for the long post and occasional typo, and sorry if this is another "newbie wants all the answers on a plater post" but you have been great help to me and only you gals and guys can help me steer in the right direction.