Autoresponders- collecting more data than just email

by priyankeshu 23 replies
Is it is possible to collect more data from a consumer rather than just email?
can we add extra fields in the form like this and have that information?

For example:

Your Name:
Your Question:
Your Email:
[] Male [] female
[USA^] country

[submit]


And later on use this data to send emails accordingly? Is it possible? using Aweber/Getresponse etc?
#main internet marketing discussion forum #autoresponders #collecting #data #email
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  • Profile picture of the author WillR
    Yes, you sure can.

    Most autoresponders should allow you to do this.

    I use Aweber and they definitely allow you to create custom fields.
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  • Profile picture of the author brentb
    Ask a single question based on psychographics. Each field you use will lower your conversion rate and demographic info really isn't that great unless you have multiple fields to collect multiple demographic info points. Just ask one psychographic question for high conversion rates and better targeting of offers.

    Demographic example: How old are you?
    We would need to assume all people aged 18-28 maybe like to go to bars, concerts, etc and send them some type of event offer.

    Psychographic example: Do you like to get 'crazy' on the weekend?
    We assume all people who like to get 'crazy' and party on the weekend enjoy going to bars, concerts etc and send them some type of event offer.

    The psychographic targeting will work much better, as age doesn't really matter if the person likes to go party. So demographics limit older people who go out to bars, concerts, etc. Also, many people who are 18-28 do not like to go out on weekends like that, so we are hitting them with an offer that will not be effective.
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  • Profile picture of the author TheNewJames
    As previously stated, yes, at least with Aweber you can add these additional fields.

    But for an option, some stuff it is transferred via their browser. Like unless they're going through a proxy, you can find out what country they are in.

    So...to save you from asking what country, you could make a hidden field in your form to Aweber that sends that information...

    Just an option...
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    • Profile picture of the author WillR
      Originally Posted by brentb View Post

      Each field you use will lower your conversion rate
      Contrary to what most people believe, a lower conversion rate isn't necessarily a bad thing. Yes, the more information you ask for the less leads you will get but if you are asking the right questions those leads will be much more targeted.

      ROI is all that matters at the end of the day. Not your conversion rate on an optin form.

      Originally Posted by SickNickel View Post

      So...to save you from asking what country, you could make a hidden field in your form to Aweber that sends that information...
      If they are subscribing via an optin form then their country and location should show in Aweber based on their IP address. So that's not something you will need to collect as a custom field -- it's already there.
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      • Profile picture of the author TheNewJames
        Originally Posted by WillR View Post

        If they are subscribing via an optin form then their country and location should show in Aweber based on their IP address. So that's not something you will need to collect as a custom field -- it's already there.
        Ah, I didn't realize that, that's awesome, thanks!
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      • Profile picture of the author brentb
        Originally Posted by WillR View Post

        Contrary to what most people believe, a lower conversion rate isn't necessarily a bad thing. Yes, the more information you ask for the less leads you will get but if you are asking the right questions those leads will be much more targeted.

        ROI is all that matters at the end of the day. Not your conversion rate on an optin form.
        That's why I recommend asking a psychographic targeting questions instead of a bunch of junk demographic info.

        I would rather have one psychographic piece of data than demographic data points and other junk, plus higher conversions from having one field instead of multiple. Name is useless, age and sex aren't great either.

        I doubt he is generating enough data yet to compare targeting data collection for ROI anyways, so I would suggest better converting to start with. Plus ROI is only as good as the volume you can push. Who cares if you are getting 200% ROI on $20 daily? I would rather get 70% ROI on $2000 daily. But ROI tracking is necessary for sure.
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        • Profile picture of the author WillR
          Originally Posted by brentb View Post

          Plus ROI is only as good as the volume you can push. Who cares if you are getting 200% ROI on $20 daily? I would rather get 70% ROI on $2000 daily. But ROI tracking is necessary for sure.
          When I say ROI I really mean profit -- I am assuming his investment would remain the same no matter what therefore the higher his ROI the higher his profit.
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          • Profile picture of the author brentb
            Originally Posted by WillR View Post

            When I say ROI I really mean profit -- I am assuming his investment would remain the same no matter what therefore the higher his ROI the higher his profit.
            I was assuming there was a cost to traffic, even SEO has a cost:

            [(Hours spend x $amount you are worth per hour) + paid backlinks + seo software/plugins etc]/traffic volume

            Since there is a cost, lost traffic due to lower conversions will definitely affect profit unless a greater revenue is brought in, enough to equal or surpass the loss from less conversions.
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            • Profile picture of the author priyankeshu
              Originally Posted by WillR View Post

              Contrary to what most people believe, a lower conversion rate isn't necessarily a bad thing. Yes, the more information you ask for the less leads you will get but if you are asking the right questions those leads will be much more targeted.

              ROI is all that matters at the end of the day. Not your conversion rate on an optin form.



              If they are subscribing via an optin form then their country and location should show in Aweber based on their IP address. So that's not something you will need to collect as a custom field -- it's already there.
              I cannot agree more! Those is a really good advice. I am planning to collect leads on some of entertainment sites. On these sites all type of people come so it would kindda help to build a list on basis of their interests.



              Originally Posted by brentb View Post

              That's why I recommend asking a psychographic targeting questions instead of a bunch of junk demographic info.

              I would rather have one psychographic piece of data than demographic data points and other junk, plus higher conversions from having one field instead of multiple. Name is useless, age and sex aren't great either.

              I doubt he is generating enough data yet to compare targeting data collection for ROI anyways, so I would suggest better converting to start with. Plus ROI is only as good as the volume you can push. Who cares if you are getting 200% ROI on $20 daily? I would rather get 70% ROI on $2000 daily. But ROI tracking is necessary for sure.
              I think a balance of both should be better. And it is really subjective and depend upon individual market. I personally think that we should strive to get engaging subscribers as much as possible. That's just my opinion. I like having things organized and believe in the concept of "less is more"


              Originally Posted by WillR View Post

              When I say ROI I really mean profit -- I am assuming his investment would remain the same no matter what therefore the higher his ROI the higher his profit.
              Agree!

              Originally Posted by JimDucharme View Post

              You can definitely have more than the standard name and email address fields in GetResponse forms.

              Will makes a great point about using the right questions to target your subscribers. I'd rather have a small engaged list than a huge mediocre one. The only advice I generally give is to not ask for any info on the sign up form that you don't intend to actually use almost immediately.
              Yes, I agree with "small engaging list" part.

              I am just starting out in list building (although i know the basics) I have a limited budget and that's a good thing as it makes me focus more on making of whatever money i put in autoresponder services.
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  • Profile picture of the author JimDucharme
    You can definitely have more than the standard name and email address fields in GetResponse forms.

    Will makes a great point about using the right questions to target your subscribers. I'd rather have a small engaged list than a huge mediocre one. The only advice I generally give is to not ask for any info on the sign up form that you don't intend to actually use almost immediately.

    For a while (and among some it's still a popular push) there was much talk about preference centres - a whole landing page asking people what they want, how often they want it, where they live, the name of their goldfish and anything else you can think of...all good so long as the subscriber has control. I've never been a big fan of preference centres as anything other than a value add option for those subscribers who want that kind of control. I don't think most people will bother, but I'd be keen to hear the experiences of others on this.

    Regards,
    jim
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    • Profile picture of the author brentb
      Originally Posted by JimDucharme View Post

      For a while (and among some it's still a popular push) there was much talk about preference centres - a whole landing page asking people what they want, how often they want it, where they live, the name of their goldfish and anything else you can think of...all good so long as the subscriber has control. I've never been a big fan of preference centres as anything other than an value add option for those subscribers who want that kind of control. I don't think most people will bother, but I'd be keen to hear the experiences of others on this.
      If I was collecting a ton of data I would be sending large payouts offers like $100 - $1000 per conversion offers. ie mortgages, medical, legal etc. and sell unused records as very high quality leads. Never tried it personally but that would be my thought on doing that.
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  • Profile picture of the author Troy_Phillips
    I use Get Response and have used Awebber. You are almost unlimited in the fields you can use.

    I see a lot of people saying asking for a name drops conversions. It could actually do so. Does it drop response is the question and I think the answer is no. I would actually say those who are turned off by so much as adding their name would be less responsive.

    My reasoning ..

    In 1999 I was a closer for a sales group that was selling $2100 vacuum cleaners. I closed more sales in 30 days than anyone in the company history .. even until now.

    I was taught to close .. not by the best closers in the industry but by .. guess who .. one of the best con men in the country. This dude was busted in 1995 and the company paid him for his expertise through some kind of deal he had with the FBI or one of those other three letter agencies.

    The first thing he taught us was to get the person on the other end of the communication to react to some type of action request.

    In other words we would, for example, have the contact get a piece of paper to write our name down. Well over 96% of the people who wrote our name down were sent to me and closed.

    Those that didn't take action seldom made it to me. They were of no importance to me or the company. You may find that to be comparable to email list building. Just remember .. we also knew not to ask too many questions or go overboard on the action request.

    Troy
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    • Profile picture of the author martinmessier
      Originally Posted by Troy_Phillips View Post

      I was taught to close .. not by the best closers in the industry but by .. guess who .. one of the best con men in the country. This dude was busted in 1995 and the company paid him for his expertise through some kind of deal he had with the FBI or one of those other three letter agencies.
      Not sure whether you're allowed to reveal it, but I'll ask anyways. Who taught you how to close?

      Martin
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      • Profile picture of the author Troy_Phillips
        Originally Posted by martinmessier View Post

        Not sure whether you're allowed to reveal it, but I'll ask anyways. Who taught you how to close?

        Martin
        The closer passed away in like 2003 but the name we were given was David Albritton. Now if that was his real name or not .. I have no idea but I doubt it as he conned some pretty big deals.

        We were sent to a seminar he was giving on how not to get scammed and basically had to reverse engineer .. if that makes any sense.
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        • Profile picture of the author brentb
          Originally Posted by Troy_Phillips View Post

          The closer passed away in like 2003 but the name we were given was David Albritton. Now if that was his real name or not .. I have no idea but I doubt it as he conned some pretty big deals.

          We were sent to a seminar he was giving on how not to get scammed and basically had to reverse engineer .. if that makes any sense.
          That sounds pretty cool! Wish I had that opportunity. Sounds like you were paying attention and got something out of it though.

          And I agree with the general rule thats going on here, don't waste time with people who are so closed off to you that they wont do something (even simple) to hear what you have to say. Real world, you only have 24 hours in the day, email blasting, you are paying per each subscriber or email you send out so you don't need bad emails in there that won't ever give you a second to glance over what you are saying. That's how I took it anyway.
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        • Profile picture of the author Zotti
          Originally Posted by Troy_Phillips View Post


          The first thing he taught us was to get the person on the other end of the communication to react to some type of action request.

          In other words we would, for example, have the contact get a piece of paper to write our name down. Well over 96% of the people who wrote our name down were sent to me and closed.
          Is there also an underlying concept in this? Not only does he respond to an action request, but he also gets involved by writing down our name -- thus, we becoming a part of his life (not only he revealing his contact information to us).



          Originally Posted by Troy_Phillips View Post


          We were sent to a seminar he was giving on how not to get scammed and basically had to reverse engineer .. if that makes any sense.
          I googled his name, but didn't find anything of substance. Would you care to point to some resources about those "not-to-get-scammed" principles he was teaching?
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          • Profile picture of the author martinmessier
            Originally Posted by Zotti View Post

            I googled his name, but didn't find anything of substance. Would you care to point to some resources about those "not-to-get-scammed" principles he was teaching?
            Second that!
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  • Profile picture of the author SandraLarkin
    Banned
    Yes. I use it all the time.
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  • Profile picture of the author Randall Magwood
    Aweber allows you to do this very easily. You will have to check the box that says "required" when creating a new field.
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  • Profile picture of the author Janice Sperry
    The more questions you ask the more answers you will get like:

    Name: Donald Duck
    Gender: Male
    Age: 78
    Address: 1234 Disneyland Drive, Anaheim California, USA
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    • Profile picture of the author brentb
      I usually just do:

      Email
      1 question
      submit to sign your life away
      </form>
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  • Profile picture of the author dengkane
    We can think about it from a visitor's perspective, will you like to give more information except the e-mail address if you want to get a free report?

    I don't like to give more, and think Name and E-mail are enough.
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