Question about Video Marketing - Hiding the Ball?

by Strasburgo 2 replies
Is it common for people who do video reviews to not actually talk about what the product is and what it does?

I don't know how many times i've done video searches for particular products, and the reviewer says

- this product made me money in 17 days
- I ended up making 745.38 my 1st month
- here's what other people are saying about it
- *shows picture of 10 dvd set and manual*
- *puts affiliate link in video description*

1-10 minutes of how good the product us, how much money it makes, who else likes it - but never actually what the product is and does.

Is this the norm in Internet Marketing?

Are the strategies and secrets not very resilient to being discussed?

I get the sense from this board and many others in the space, that actual conversation about what works and what doesn't ends up killing the business, as other people reverse engineer what was successful, if not wholesale copy. This is generally the same problem that McKinsey and Bain guys run into. Once they convince Fortune 20 company to do some new process, and the process works, the other 19 either hire the consultants or learn from what Co. #1 did, and everyone is back to square 1, where no one has an competitive advantage.

I know in writing contracts (my day job), being vague is often better than being explicit, but is it the same with internet marketing?

It reminds me of the RonCo style of informercials, but the price isn't revealed until the product is sold.

"not 600, not 400, not even 300, but for 5 payments of 39.99..."

Thing is I know what a rotisserie oven is. And 200 bucks may be a good price for it. I can't make the same assessment with an info-product most times.

Thanks,
Strasburgo
#main internet marketing discussion forum #ball #hiding #marketing #question #video
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  • Profile picture of the author PvPGuy
    My impression has always been that most of those videos, the person never actually bought or received a review copy of the product. They just throw up a few jpg's they snagged from the vendor site into a slideshow video and hope they are the last link you click on your way to spending your $$$
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    • Profile picture of the author Strasburgo
      Originally Posted by PvPGuy View Post

      My impression has always been that most of those videos, the person never actually bought or received a review copy of the product. They just throw up a few jpg's they snagged from the vendor site into a slideshow video and hope they are the last link you click on your way to spending your $$$
      Aha, so sneaky!
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