The "Advocacy" Squeeze Page

by DanFaggella 4 replies
Have you ever seen a squeeze page where people are NOT selling something (at least immediately), but are asking people to "Opt In" to join a conversation / community of people involved in the same topic?

I'm thinking something like:

"Hey look, as _______ we're all struggling with ______, and enough of us have gotten together to build a new solution ______, but we don't want to build it alone. Enter your name and email in the box to the right and lend us your ideas about the construction of a brand new solution to ______."


^ Does anything like that exist?

Basically, I'm looking to start a Startup company and I want people in my field to be engaged / actively listing to / participating with me as I build this thing. Hence, I want to build a LIST of them, communicate with them, get their feedback... THEN eventually sell them something. Make sense?

Looking forward to learning!
-Daniel
#main internet marketing discussion forum #advocacy #page #squeeze
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  • Profile picture of the author Abul-Hussain
    Hey Dan, a squeeze page never sells anything. The objective of a squeeze page is to squeeze the name and email out of the visitor. The selling happens later.

    Therefore you can have any non-sales message on your squeeze page. The idea of opting-in to join a community of like minded individuals sounds good.

    Good luck and post your design here for feedback

    Abul
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  • Profile picture of the author KenThompson
    I have to respectfully disagree that a squeeze page never sells anything. Of course it does, even though you're trying to squeeze the contact info from people. You have to sell your freebie to them; dangle the carrot with images and words. Sell, even if it's soft selling or preselling. And yes, many squeeze pages do the hard sell.

    So Dan, interesting idea I've never seen before. Anything's worth testing.

    A few thoughts... I think it will be useful to get in the mind of your audience. You may find that in many/most niches, they're looking for solutions and answers. But you're correct in that solutions and answers can be found with a group effort. You have to ask yourself how many people want to do that?

    You know, or should know, that people want instant. Instant oatmeal, maybe, but certainly instant solutions. They want to avoid hard work which is usually effort and/or thinking.

    Joining a group of like-minded people to "build" a new solution could be interpreted as work.

    Also, once you build the new solution, what are you going to sell them? They all "helped" to build the new solution, so naturally they'll want a cut of anything that results from their effort.

    You could build a solution and then promote a related solution, after the fact.

    So while this is novel thinking and marketing, it seems counter to what is generally known about market audience behavior and preferences, etc.

    And don't forget the well-worn adage, what's in it for me? If they help build a solution, what's in it for me, Dan? Maybe some won't quite appreciate the fact that they'll be the beneficiaries of the solution. You know how it is. Not to be cynical, though.
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    • Profile picture of the author DanFaggella
      VERY good points. I'll need to sell the shit out of them in terms of why they'd even want to do it... and in terms of how it's not WORK, but something else... something that doesn't have such horrible connotations.

      Benefits to them:

      - Being able to shape a technological solution with their own issues / insights (Recognition, their own Intelligence)
      - Getting a free research report on the top 7 time wasters for all researchers - and how to combat them (Useful Freebie, "lead magnet")
      - Having first access to the solution once it's up and running (Solves Problem... kinda?)

      That make sense?
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    • Profile picture of the author Abul-Hussain
      Originally Posted by KenThompson View Post

      I have to respectfully disagree that a squeeze page never sells anything.
      It's 6am in London and I'm high on Red Bull working on a project. I totally agree with what you're saying and what I meant was a squeeze page doesn't sell anything for $$$.

      Abul
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      I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
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